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Beauty, Personal Goods and Toiletries Market Research

Mintel’s beauty, personal goods and toiletries market research reports provide a comprehensive and extensive overview of the marketplace including information on the beauty, personal goods and toiletries market size and beauty, personal goods and toiletries market share.


Mintel’s beauty, personal goods and toiletries industry reports can help you gain further insight into the beauty, personal goods and toiletries market trends and gain valuable beauty, personal goods and toiletries consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute beauty, personal goods and toiletries industry intelligence. Our market intelligence reports span hundreds of countries and regions.

  1. Marketing to Teens - China - November 2014

    Marketing to Teens - China - November 2014

    “Brands will need to have a full understanding of teenagers’ attitudes and behaviour before they can effectively market to them. Knowing the multiple facets of today’s teenagers and seeing their key pursuits and needs are both important.”
    – Laurel Gu, Senior Research Analyst

    This report answers the ...

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  2. Sun Protection and Sunless Tanners - US - November 2014

    Sun Protection and Sunless Tanners - US - November 2014

    “Suncare brands are challenged to overcome the seasonal usage habits and price-driven mentality of category shoppers. Nonetheless, consumers are demanding convenience, performance, and natural ingredients from their sun protection products, creating opportunities for brands to increase usage and ...

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  3. Fragrâncias - Brasil - Outubro 2014

    Fragrâncias - Brasil - Outubro 2014

    “Os perfumes importados têm a preferência dos consumidores de idade madura e/ou meia idade, com alto grau de conhecimento/envolvimento com a categoria. Isso ocorre porque, esses consumidores veem os importados como sendo de qualidade superior, algo que os nacionais, até agora, parecem pouco ...

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  4. Men's Toiletries - China - October 2014

    Men's Toiletries - China - October 2014

    “Men tend to shop for the toiletry products when they have skin problems to solve. In addition, they expect instant product efficacy in personal care. Brands should take efforts to further educate Chinese male consumers, in terms of the motivation of usage, expectation of the product and the ...

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  5. Sabonetes e Produtos para o Banho - Brasil - Outubro 2014

    Sabonetes e Produtos para o Banho - Brasil - Outubro 2014

    “A penetração dos sabonetes em barra no mercado brasileiro já é alta, portanto o crescimento da categoria de sabonetes e produtos para banho pode ser impulsionado por outros segmentos que possuam índices menores de penetração, como sabonetes líquidos e gel de banho. Os consumidores mais jovens ...

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  6. Soap, Bath and Shower Products - Brazil - October 2014

    Soap, Bath and Shower Products - Brazil - October 2014

    “Bar soaps already have high penetration rates, suggesting growth in the category can come from other segments with lower penetration rates, such as liquid soaps and shower gels. Younger consumers already use these types of products more, as they are more open to changes and innovations. It is ...

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  7. Beauty and Personal Care Packaging Trends - UK - November 2014

    Beauty and Personal Care Packaging Trends - UK - November 2014

    “First-and-foremost, packaging needs to be practical, however, the in-home longevity offered from the BPC (Beauty and Personal Care) category adds greater potential for companies to focus on the aesthetics of their products in order to add value; raising their profile with impressionable young ...

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  8. Suncare - UK - November 2014

    Suncare - UK - November 2014

    “The suncare category is largely dependent on the weather, and with a wet summer in 2014, the category is predicted to decline in value by 8%. This offers opportunities for brands to advertise in the winter or position products outside the summer season. Innovations in multi-functional products, ...

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  9. Men's Personal Care - US - October 2014

    Men's Personal Care - US - October 2014

    “The men’s personal care category is expected to grow steadily due to men’s continued reliance on personal care staples, such as APDO and shaving products, which have traditionally been segmented by gender. Companies can accelerate market growth by encouraging men to trade up to male-specific ...

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  10. Personal Care Consumer - US - October 2014

    Personal Care Consumer - US - October 2014

    “Personal care consumers are becoming more informed and skeptical, and are demanding transparency, simplicity, and efficacy when shopping for and using personal care products.”
    – Shannon Romanowski, Senior Beauty and Personal Care Analyst

    This report looks at the following issues:

    • Consumers are more ...

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