Beauty, Personal Goods and Toiletries Market Research

“While the body care category has been struggling, shifting consumer’s focus from price and promotional incentives to improved functionality and value-added benefits should help put the category on a growth track.”

– Shannon Romanowski, Beauty and Personal Care Analyst

Some questions answered in ...

“The feminine hygiene and sanitary protection products market is up against several challenges, including private label brands and other new product innovations. Brands that continue to innovate and offer line extensions, as well as build a relationship with users, will be most successful.”

– Emily ...

“The oral care market can expect to see growth in the coming years due to consumers’ regular usage of these products along with a lack of competitive alternatives. However, this market does have some issues it will need to address. In some segments, private label offerings are slowly starting to ...

“The sheer number of facial skincare products, claims, and benefits can create confusion for consumers when shopping the category, potentially deterring them from trying new products. Innovative retailing and marketing strategies to help consumers better navigate this overwhelming category may ...

“Appearance, health and hygiene remain the most important drivers in this category, with older people more focused on health and hygiene and younger people more focused on appearance. With the growth of the oldest and youngest demographics predicted, this offers opportunities for more tailored ...

中国女性卫生用品市场尚未达到其顶峰，前提是业内公司持续投资和创新。根据中国生活用纸行业协会的数据，2010年卫生巾（该市场最大的细分品类）总消费量是 550亿片。假设核心用户基数为3.8亿（15-50岁的中国女性人口总数），平均经期是四天，那么每个月经日消费的卫生巾数量平均仅为三片。换句话说，中国女性平均每八小时更换一次卫生巾，和各种标准相比都是相当低的更换频率，但也意味着明确的增长空间。增长的进一步推动也来自于与这个市场相关的诸多社会及人口特征变化，例如，女性更早进入青春期或是对更高端的女性卫生用品的兴趣和追求。...

“Brazilian consumers in general take haircare very seriously, as it is directly linked to self-confidence and self-esteem. In this landscape, where haircare is linked to self-confidence, and time is scarce for professional, multitasking women, the trend of “salon-quality” products is emerging, ...

“The nature of feminine hygiene products defines it to be a necessity which means it is only a matter of time before the market matures. While market leaders have more power to leverage scale and distribution, for smaller players it is more imperative to cultivate a core user group by clear ...

“Neste cenário onde os cuidados como os cabelos estão relacionados com a auto confiança, e para essas mulheres atarefadas onde o tempo é escasso, a tendência de “salonização” com produtos de apelo profissional está ganhando cada vez mais espaço e se tornando mais acessível a esta grande parte da ...