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Beauty, Personal Goods and Toiletries Market Research

Mintel’s beauty, personal goods and toiletries market research reports provide a comprehensive and extensive overview of the marketplace including information on the beauty, personal goods and toiletries market size and beauty, personal goods and toiletries market share.


Mintel’s beauty, personal goods and toiletries industry reports can help you gain further insight into the beauty, personal goods and toiletries market trends and gain valuable beauty, personal goods and toiletries consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute beauty, personal goods and toiletries industry intelligence. Our market intelligence reports span hundreds of countries and regions.

  1. Fragrances - China - July 2014

    Fragrances - China - July 2014

    “Most consumers only wear fragrances on special occasions. Smart brands know to tie up their fragrance story based on special occasions. Fragrance concepts developed around emotions and mood could also be more appealing to women."
    – Wenwen Chen, Research Analyst

    This report looks at the following ...

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  2. Color Cosmetics - US - July 2014

    Color Cosmetics - US - July 2014

    “The color cosmetics category can be complex – the number of products, claims, and the introduction of multitasking formulas can overwhelm even the savviest of make-up users. As a result, women are looking for guidance from a variety of sources including both online and in-store.”

    – Shannon ...

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  3. Colour Cosmetics - UK - July 2014

    Colour Cosmetics - UK - July 2014

    “As trends and behaviours continue to evolve in the colour cosmetics market, opportunities arise for brands to appeal to new consumers including older women, as well as inspiring a higher spend per product with technological advancements such as 3D printing and individually tailored products.”

    – ...

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  4. Body, Hand and Footcare - US - June 2014

    Body, Hand and Footcare - US - June 2014

    “In spite of being a mature market, the body, hand, and footcare market holds opportunities for brands that emphasize therapeutic skincare and packaging innovation that reinforces ease of use and convenience. Targeting relatively untapped demographic groups such as men, older shoppers, and ...

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  5. Haircare - Shampoo, Conditioners and Styling Products - Brazil - May 2014

    Haircare - Shampoo, Conditioners and Styling Products - Brazil - May 2014

    “Brazil was the country that launched the highest number of haircare products in 2013. Brazilians’ complex haircare routines are reflected in the high number of hair treatment products launched in the category. Growth forecast for the haircare category is promising. Retail channels (including ...

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  6. Higiene Oral - Brasil - Maio 2014

    Higiene Oral - Brasil - Maio 2014

    “Os segmentos de creme e escova dental possuem alta penetração e frequência de uso na população, mas há oportunidades para desenvolver mais benefícios específicos (como adição de vitaminas, mais proteção, dentes sensíveis), já que estes são fatores de alta relevância na experiência de consumo. ...

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  7. Produtos de Cuidados com os Cabelos - Xampu, Condicionadores e Modeladores - Brasil - Maio 2014

    Produtos de Cuidados com os Cabelos - Xampu, Condicionadores e Modeladores - Brasil - Maio 2014

    "As mulheres são as maiores usuárias de produtos para os cabelos, mas o alcance entre os homens brasileiros é muito relevante em comparação com outros países. Enquanto entre os homens o desafio principal é aumentar a base de consumidores, entre as mulheres há oportunidade para aumentar a ...

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  8. Black Consumers and Social Media - US - May 2014

    Black Consumers and Social Media - US - May 2014

    “Social media has become a forum for Black consumers. It is one space where consumers feel as though they can remove their mask and totally be themselves and express themselves, oftentimes without fear of judgment. But, this notion doesn’t extend to brands. Companies are still companies on social ...

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  9. Oral Hygiene - Brazil - May 2014

    Oral Hygiene - Brazil - May 2014

    “The toothbrush and toothpaste segments have high penetration and frequency of use in Brazil, but there are opportunities for companies to develop more specific benefits, such as the addition of vitamins, higher protection and sensitive teeth action, since these attributes are of utmost importance ...

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  10. Department Stores - Europe - April 2014

    Department Stores - Europe - April 2014

    This report series covers seven Western European countries – six major economies, plus Ireland: the UK, France, Germany, Italy, Spain, the Netherlands and Ireland.

    This data in its entirety is contained in the single copy seven-country report. Single country reports are also available for the UK, ...

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