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Beauty, Personal Goods and Toiletries Market Research

Mintel’s beauty, personal goods and toiletries market research reports provide a comprehensive and extensive overview of the marketplace including information on the beauty, personal goods and toiletries market size and beauty, personal goods and toiletries market share.


Mintel’s beauty, personal goods and toiletries industry reports can help you gain further insight into the beauty, personal goods and toiletries market trends and gain valuable beauty, personal goods and toiletries consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute beauty, personal goods and toiletries industry intelligence. Our market intelligence reports span hundreds of countries and regions.

  1. Men's Personal Care - US - October 2014

    Men's Personal Care - US - October 2014

    “The men’s personal care category is expected to grow steadily due to men’s continued reliance on personal care staples, such as APDO and shaving products, which have traditionally been segmented by gender. Companies can accelerate market growth by encouraging men to trade up to male-specific ...

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  2. Personal Care Consumer - US - October 2014

    Personal Care Consumer - US - October 2014

    “Personal care consumers are becoming more informed and skeptical, and are demanding transparency, simplicity, and efficacy when shopping for and using personal care products.”
    – Shannon Romanowski, Senior Beauty and Personal Care Analyst

    This report looks at the following issues:

    • Consumers are more ...

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  3. Black Consumers' Beauty and Grooming Products - US - September 2014

    Black Consumers' Beauty and Grooming Products - US - September 2014

    “How Blacks define beauty may be similar to Whites in some ways, but what they see as attractive may be entirely different. Beauty is truly in the eye of the beholder, and it is very individual. Blacks have unique beauty and grooming needs. Although there are many products on the market to meet ...

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  4. Colour Cosmetics - China - September 2014

    Colour Cosmetics - China - September 2014

    “Given consumers’ repertoire behaviour in colour cosmetics, there is a high possibility they use several products at the same time or switch brands very often. Therefore, brand awareness is still important, even if shoppers do not think about one brand frequently. It is also crucial to ensure that ...

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  5. Hispanic Consumers' Haircare, Beauty and Grooming Products - US - September 2014

    Hispanic Consumers' Haircare, Beauty and Grooming Products - US - September 2014

    “Hispanics tend to overindex on spending and use of most beauty product categories. However, competing in this market is not easy as brand usage tends to be very fragmented. In this environment, brands that learn to use recommendations from friends and family in their favor may have an opportunity ...

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  6. Beauty Devices - UK - October  2014

    Beauty Devices - UK - October 2014

    “Expense is the biggest barrier to purchase in this category, and despite the availability of money-back guarantees, women show interest in trial periods and special offers to avoid a hefty initial outlay. Additionally, beauty devices are seen as time-consuming and taking up space which could ...

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  7. Men's Toiletries - Brazil - September 2014

    Men's Toiletries - Brazil - September 2014

    “Brazilian men have learned how to reconcile a busy lifestyle with the shopping routine for cosmetics. The time pressures of modern life do not prevent them from shopping for toiletries, often on their own. In reality, they have just the opposite effect. He no longer asks her to buy his shampoo ...

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  8. Shaving and Hair Removal Products - US - September 2014

    Shaving and Hair Removal Products - US - September 2014

    “Today’s shaving and hair removal product consumer wants convenience and economy. Although the biggest innovations came in cartridge razors, the only segment to grow in the last two years was disposable razors, as consumers demonstrate a continual willingness to use products that are “good enough” ...

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  9. Produtos de Higiene Pessoal Masculina - Brasil - Setembro 2014

    Produtos de Higiene Pessoal Masculina - Brasil - Setembro 2014

    “O homem brasileiro aprendeu a conciliar um estilo de vida agitado com a rotina de compra de produtos de cuidado pessoal. A pressão da vida moderna não o impede de comprar estes produtos, muito pelo contrário. Entretanto, ele já não mais pede para que a parceira/esposa compre seu desodorante ou ...

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  10. Black Consumers and Haircare - US - August 2014

    Black Consumers and Haircare - US - August 2014

    “Blacks’ haircare needs are distinct from others. While there are many products on the market that are specially formulated for them, many are still searching for the right product to fit their ever-changing needs. Natural hair is here to stay, and many are struggling to find the right product and ...

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