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Beauty and Cosmetic industry - Market Research - trends

Mintel’s beauty, personal goods and toiletries market research reports provide a comprehensive and extensive overview of the marketplace including information on the beauty, personal goods and toiletries market size and beauty, personal goods and toiletries market share.


Mintel’s beauty, personal goods and toiletries industry reports can help you gain further insight into the beauty, personal goods, toiletries and cosmetic industry trends and gain valuable beauty, personal goods and toiletries consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute beauty, personal goods and toiletries industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Colour Cosmetics - China - August 2015

    “High frequency of usage proves that once consumers adopt colour cosmetics products, many of them will develop a routine to wear them on a daily basis, meaning that opportunities for increasing frequency of usage amongst these users could be limited. Sales growth can be achieved by product ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    August 2015
    China
  2. Marketing Pollution-proof Products - China - August 2015

    “In February 2015, Under the Dome, a documentary that investigated air pollution in China, became a smash hit in China. It attracted hundreds of millions of viewers in a very short time after it went live online. The popularity of the documentary could be regarded as a demonstration of the high ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    August 2015
    China
  3. Facial Care - Women vs Men - China - July 2015

    "Chinese women perceive that a healthier and happier life can lead to good skin in the long term, so brands need to think of skincare from a bigger picture and tap into consumers’ everyday life 24/7.

    While for male users, a short-term approach is more effective. Brand communication should be built ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    July 2015
    China
  4. Bodycare - China - June 2015

    “The reason for not using bodycare products is not only related with consumer perceptions but also about the bodycare product itself. In order to encourage females to purchase their initial bodycare products and get in the habit of using them, companies and brands need to do more in terms of ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    June 2015
    China
  5. Shampoo, Conditioner and Hair Treatment - China - April 2015

    “Given consumers’ repertoire behaviour and brands’ high churn rate (ie the percentage of shoppers buying one brand that discontinue buying in a given time period), brands need to continue launching new products and upgrading current line in order to attract new users and win back lapsed ones. ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    April 2015
    China
  6. Beauty Retailing - China - March 2015

    “The China beauty retailing market is evolving fast with both supply and demand side driven by the online-to-offline movement.

    From the supply side, it is the technology giants’ dive into the retailing market, the large beauty chain stores expand into lower tier cities. From the demand side, it is ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    March 2015
    China
  7. Nappies and Baby Wipes - China - March 2015

    “When it comes to baby care-related matters, safety remains the top concern for mothers. Seemingly a simple formula, brands are making extra efforts to optimise purity and natural-focus in product ingredients and scents as a way to rebuild consumer confidence. As opposed to added benefits such as ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    March 2015
    China
  8. Marketing to Over 55s - China - February 2015

    “In China, the number of people above the aged 60 or over will reach 400 million in the early 2030s, representing a quarter of the country’s total population. To put this into perspective, the total US population is officially forecast to be 359.4 million in 2030. The United Nations forecasts that ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    February 2015
    China
  9. Hair Beauty Products - Styling and Colourants - China - January 2015

    “Brands need to continue product and packaging innovations to create new consumption occasions. This not only means hair beauty products for special occasions such as weddings, cocktail parties, dates nights out, but also increasing usage frequency through anytime application and re-application ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    January 2015
    China
  10. Pharmacy Retail - China - December 2014

    “The ability for a store to embrace the latest technology innovation to provide seamless services and shopping experience will become the key differentiator for retailers to stand out while segmenting the consumer based on their different behaviour and attitude would make a pharmacy retailer more ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    December 2014
    China
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