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Marketing and Targeting Research Reports

Mintel’s marketing and targeting market research reports provide a comprehensive and extensive overview of the marketplace including information on the marketing and targeting market size and marketing and targeting market share.


Mintel’s marketing and targeting industry reports can help you gain further insight into the marketing and targeting market trends and gain valuable marketing and targeting consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute marketing and targeting industry intelligence. Our market intelligence reports span hundreds of countries and regions.

  1. Energy Drinks - US - May 2016

    Energy Drinks - US - May 2016

    "Total retail sales of energy drinks and shots posted estimated gains in 2015, thanks to the success seen in the energy drink segment. Total category sales are expected to continue upward as consumers search for functional drinks that meet their energy needs."
    - Elizabeth Sisel, Beverage Analyst

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  2. Lifestyles of the Modern Family - UK - August 2013

    Lifestyles of the Modern Family - UK - August 2013

    “Children growing up in Single Parent families have a lot of say in family purchasing decisions, and brands that appeal to the tastes of both children and parents reap the most benefits.”

    – Ina Mitskavets, Senior Consumer & Lifestyles Analyst

    Some questions answered in this report include:

    • What ...

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  3. Leisure and Entertainment Preferences of Young Hispanic Adults - US - November 2010

    Leisure and Entertainment Preferences of Young Hispanic Adults - US - November 2010

    Impacted by the recession there has been a slowdown in household entertainment spending over the last two years. However, Hispanics remain one of the fastest growing segments of the population, representing nearly a fifth of the U.S. population aged 18-35, and Hispanic interests in entertainment ...

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  4. Loyalty Marketing - US - September 2010

    Loyalty Marketing - US - September 2010

    Whether despite the recession or because of it, loyalty marketing programs are alive and thriving. There are more than 1.8 billion program memberships in this country today—more than ever before—and considering the commitment to increased expenditures marketers have expressed, that number is ...

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  5. Marketing to Affluent Consumers - US - July 2010

    Marketing to Affluent Consumers - US - July 2010

    In difficult economic times, recovery may depend on the willingness of more affluent consumers to spend. However, roughly two-thirds of affluent respondents to Mintel’s survey say they are cutting back because of the economy, demonstrating the breadth of the Great Recession. To survive this ...

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  6. Apparel and Footwear: The Hispanic Consumer - US - June 2010

    Apparel and Footwear: The Hispanic Consumer - US - June 2010

    More than any other group, Hispanics love to shop for clothing and apparel with their families as a recreational activity. As a result, they’re spending more time at the mall buying the latest sneakers, jeans and baby clothes, than non-Hispanics are. Spending on apparel and footwear has dropped in ...

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  7. Marketing to Moms - US - February 2010

    Marketing to Moms - US - February 2010

    The well-established notion that moms control or strongly influence most of a household’s spending is taking on even greater significance as the Great Recession continues to motivate American families to re‑evaluate what’s truly important in their lives. Understanding moms’ perspectives and ...

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  8. American Lifestyles - US - January 2010

    American Lifestyles - US - January 2010

    A variety of measures indicate that the economy did not significantly improve in 2009, as many had hoped. Unemployment rose steadily throughout the first three quarters of 2009 and reached a 28-year high of 10.2% in October. Consumer confidence climbed from the unprecedented lows observed in Q1 ...

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  9. Character Merchandising - US - August 2009

    Character Merchandising - US - August 2009

    The recession has had an extremely detrimental affect on the character merchandising industry, with estimated retail sales of $8.5 billion in 2009, a 28% decline from the level observed in 2007. Given the current climate, it is especially important for character merchandisers to examine other ...

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  10. Marketing Beauty to Black Women - US - August 2009

    Marketing Beauty to Black Women - US - August 2009

    In order to successfully market branded beauty products to African-American women it is important to first understand her concept of beauty and her definition of her own personal beauty in order to connect with her through relevant messaging.

    Beauty is individual to today’s Black woman. For the ...

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