Sorry for interrupting but there is something we need to tell you. Mintel sites use cookies to provide you with the best possible online experience. By continuing to browse this site you are agreeing to our use of cookies.
Call us at

Your Mintel Services

  • Mintel GNPD

    Global product launch activity in consumer packaged goods

  • Mintel Inspire

    Consumer trends and their business application

  • Mintel GNPD

    Global product launch activity in consumer packaged goods

Mintel Portal

Marketing and Targeting Research Reports

Mintel’s marketing and targeting market research reports provide a comprehensive and extensive overview of the marketplace including information on the marketing and targeting market size and marketing and targeting market share.


Mintel’s marketing and targeting industry reports can help you gain further insight into the marketing and targeting market trends and gain valuable marketing and targeting consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute marketing and targeting industry intelligence. Our market intelligence reports span hundreds of countries and regions.

  1. Black Consumers and Personal Care - US - December 2013

    Black Consumers and Personal Care - US - December 2013

    “Black consumers spend a tremendous amount of their discretionary income on looking good, whether we’re talking about apparel, personal care products, or services. The recent recession had little impact on what Black consumers spent in the personal care category. Expenditures have remained stable ...

    Learn More
    £2,466.89 (Excl.Tax)
    Add to Cart
  2. Character Merchandising - US - December 2013

    Character Merchandising - US - December 2013

    “As the economy is not in its full swing of recovery since the last recession, patronage at mass merchandisers for character-branded purchases become a compelling option in exchange of value. Retailers are becoming more restrictive with the properties they give shelf space for, causing ...

    Learn More
    £2,466.89 (Excl.Tax)
    Add to Cart
  3. Marketing to Moms - Brazil - November 2013

    Marketing to Moms - Brazil - November 2013

    “Representing nearly six in 10 Brazilian women, mothers are a lucrative group of consumers; they are investing more in their careers (which means income enhancement) and putting more expectations on products and services with quality and convenience benefits in order to help them juggle the ...

    Learn More
    £2,466.89 (Excl.Tax)
    Add to Cart
  4. Marketing para as Mães - Brasil - Novembro 2013

    Marketing para as Mães - Brasil - Novembro 2013

    “As mães brasileiras são, na sua maioria, adultas jovens, da nova classe média, que trabalham. O número médio que têm de filhos é 1,77 e a idade média em que têm o primeiro deles é a de 27 anos. São mães que lidam diariamente com a difícil escolha de o que priorizarem em suas vidas: carreira e ...

    Learn More
    £2,466.89 (Excl.Tax)
    Add to Cart
  5. Loyalty Programs in Financial Services - US - November 2013

    Loyalty Programs in Financial Services - US - November 2013

    “Loyalty programs need to address consumers’ desire for financial security and fiscal responsibility that has continued since the financial crisis of 2008. Loyalty program providers need to think differently about what might appeal to the customer, and go beyond the traditional program features in ...

    Learn More
    £2,466.89 (Excl.Tax)
    Add to Cart
  6. The Hispanic Apparel and Footwear Consumer - US - November 2013

    The Hispanic Apparel and Footwear Consumer - US - November 2013

    “Hispanics of all genders, age groups, and income levels are looking for ways to find more value when purchasing apparel and footwear. Yet individual segments of the Hispanic audience present unique opportunities for marketers trying to convince them to buy now. Hispanics who are young, with ...

    Learn More
    £2,466.89 (Excl.Tax)
    Add to Cart
  7. Estilo de Vida dos Acima de 55 anos - Brasil - Setembro 2013

    Estilo de Vida dos Acima de 55 anos - Brasil - Setembro 2013

    “A população mundial está envelhecendo e os jovens adultos adiando cada vez mais os planos de constituir família. Essa mudança no perfil demográfico, com menos reposição, ocorre de maneira intensa no Brasil. Nos últimos cinquenta anos, o percentual de idosos quase dobrou e as estimativas, com a ...

    Learn More
    £2,466.89 (Excl.Tax)
    Add to Cart
  8. Lifestyles of the Over-55s - Brazil - September 2013

    Lifestyles of the Over-55s - Brazil - September 2013

    “The world’s population is aging and young adults are increasingly postponing plans to start a family. This demographic profile change, with lower levels of population replacement, is strong in Brazil. Brazilian women are postponing having children until later in life, and it’s estimated that by ...

    Learn More
    £2,466.89 (Excl.Tax)
    Add to Cart
  9. Marketing to Moms - US - September 2013

    Marketing to Moms - US - September 2013

    “In addition to advertising overexposure, moms are confronted with issues such as safety, childhood bullying, health and nutrition, and the influence of social media. Understanding moms’ top concerns as they relate to her children—and her aspirations for them—can help brands tailor messaging that ...

    Learn More
    £2,466.89 (Excl.Tax)
    Add to Cart
  10. Consumer Lifestyles: China's Middle Class - China - June 2012

    Consumer Lifestyles: China's Middle Class - China - June 2012

    “The overriding and dominant theme of the Chinese middle class is its almost manic desire to achieve status, to aspire to what it perceives to be a better life. To live in some comfort and space, to own consumer items ( be it a smartphone or luxury handbag) that is branded for success, to eat and ...

    Learn More
    £2,463.80 (Excl.Tax)
    Add to Cart
Page:
  1. 1
  2. 2
  3. 3
  4. 4
  5. 5