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Marketing and Promotion Research Reports

Mintel’s marketing and promotion market research reports provide a comprehensive and extensive overview of the marketplace including information on the marketing and promotion market size and marketing and promotion market share.


Mintel’s marketing and promotion industry reports can help you gain further insight into the marketing and promotion market trends and gain valuable marketing and promotion consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute marketing and promotion industry intelligence. Our market intelligence reports span hundreds of countries and regions.

  1. The Premium Brand and Luxury Consumer - US - December 2014

    The Premium Brand and Luxury Consumer - US - December 2014

    “Though the adoption of internet-based business tactics has been slow among luxury brands, it appears that the luxury market is catching on, and a few have created effective models that others can emulate.”– Lindsey Rogers, Consumer Analyst

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  2. Cause Marketing - US - November 2014

    Cause Marketing - US - November 2014

    “ Consumers have become skeptical of cause marketing and some brands have seen backlash from aligning with controversial causes.”

    – Lauren Bonetto, Lifestyles & Leisure Analyst

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  3. Hábitos de Gastos do Consumidor - Brasil - Setembro 2014

    Hábitos de Gastos do Consumidor - Brasil - Setembro 2014

    “A maioria dos brasileiros interessa-se por preços promocionais, sejam de loja ou de marca. Todavia, as promoções mais customizadas, baseadas em perfil de compra e demografia por exemplo, tendem a priorizar as classes de alta renda. Como referência, cerca de 30% dos consumidores das classes AB ...

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  4. Consumer Spending Habits - Brazil - September 2014

    Consumer Spending Habits - Brazil - September 2014

    “The majority of Brazilians are interested in promotional prices offered by stores and brands. However, customized promotions, based on consumers’ profiles and demographics, for example, tend to be more beneficial to higher socioeconomic groups – about 30% of AB consumers used credit card ...

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  5. Gamers and Gaming - US - September 2014

    Gamers and Gaming - US - September 2014

    “The majority of US adults now play video games on at least one platform, and the majority of gamers play on at least two. The shift toward digital distribution, comparatively new monetization strategies, such as the free-to-play model, and supplemental premium content, however, have made ...

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  6. Attitudes to Advertising - Ireland - October 2014

    Attitudes to Advertising - Ireland - October 2014

    “The Irish advertising sector is showing signs of recovery, however while online advertising provides a welcome fillip to advertising expenditure, it serves to mask declining expenditure in other media. Going forward, brands and advertisers will continue to face the challenge of engaging Irish ...

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  7. Marketing to Sports Fans - US - July 2014

    Marketing to Sports Fans - US - July 2014

    “Watching sports on TV is not going to be enough for today’s young adult and teen fans. To keep them involved with sports, leagues will have to operate across all media channels, including those yet to be developed. This will likely require the cultivation of diverse revenue streams to reduce ...

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  8. Marketing to Men - US - July 2014

    Marketing to Men - US - July 2014

    “Men are a broad consumer base that are increasingly being recognized by marketers. The emerging male consumption patterns can be attributed to both shifting societal norms as well as shifting demographics. Traditional gender roles continue to blur, and today’s Millennial males buck tradition by ...

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  9. Marketing to the Middle Class - China - June 2014

    Marketing to the Middle Class - China - June 2014

    “As a result of the government’s plans to reduce income disparity and the living quality gap between rural and urban areas, the minimum wage has been rising to encourage China’s domestic consumption. As a consequence, this has allowed various lower income earners to achieve middle class status."

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  10. Marketing para a Classe Média - Brasil - Junho 2014

    Marketing para a Classe Média - Brasil - Junho 2014

    “A proporção de brasileiros pertencentes à classe média é grande e diversificada, o que justifica, em muitos casos, entender as principais diferenças entre os subgrupos C1 e C2.”

    – Sheila Salina, Analista Sênior de Estilo de Vida

    Neste relatório, vamos responder às seguintes questões fundamentais:

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