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Marketing and Promotion Research Reports

Mintel’s marketing and promotion market research reports provide a comprehensive and extensive overview of the marketplace including information on the marketing and promotion market size and marketing and promotion market share.


Mintel’s marketing and promotion industry reports can help you gain further insight into the marketing and promotion market trends and gain valuable marketing and promotion consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute marketing and promotion industry intelligence. Our market intelligence reports span hundreds of countries and regions.

  1. Marketing to Men - UK - January 2016

    Marketing to Men - UK - January 2016

    “Half of all men admit that they are largely apathetic towards advertising, reflecting how many find themselves unable to identify with the men they see in ad campaigns. There is now an opportunity for brands to change this, with brands using advertising to more fully identify with the average ...

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  2. Marketing to the Middle Class - China - June 2014

    Marketing to the Middle Class - China - June 2014

    “As a result of the government’s plans to reduce income disparity and the living quality gap between rural and urban areas, the minimum wage has been rising to encourage China’s domestic consumption. As a consequence, this has allowed various lower income earners to achieve middle class status."

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  3. American Lifestyles 2014: Looking Forward - US - April 2014

    American Lifestyles 2014: Looking Forward - US - April 2014

    "In 2014, it appears that America has finally stopped holding its collective breath, waiting for another economic shoe to drop. After five years of slow but steady growth, Americans have passed the tipping point of prolonged economic worry and have cautiously accepted that things are better."

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  4. Non-traditional Financial Services Providers - Ireland - May 2009

    Non-traditional Financial Services Providers - Ireland - May 2009

    In response to increasing demand for data concerning the dynamic economy and growth markets of Northern Ireland and The Republic of Ireland, Mintel has developed a series of reports covering a wide variety of sectors within both of these dynamic regions. Each one provides detailed coverage of key ...

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  5. Marketing Financial Services to the Mass Affluent - US - December 2013

    Marketing Financial Services to the Mass Affluent - US - December 2013

    “The affluent segment is multilayered, and all of its layers are of interest to the industry. Although the group is financially comfortable, they are not immune from financial concerns. They are, however, willing to use technology to help them manage their money, and financial services providers ...

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  6. Marketing to Mums - China - November  2013

    Marketing to Mums - China - November 2013

    “Chinese mums are becoming more demanding in what they want to achieve as well as savvier in how they achieve these goals. This has profound implications and opportunities for brands marketing to mums.”

    – Ruyi Xu, Deputy Research Manager

    In this report, we answer the following key questions:

    • What are ...

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  7. Email and Online Marketing in Financial Services - US - November 2010

    Email and Online Marketing in Financial Services - US - November 2010

    In the consumer survey for this report, it is learned that over half of all adults 18+ who have access to the internet have either shopped for or purchased a financial product within the past year. Products likely to have been purchased are auto insurance, homeowners insurance, credit cards, ...

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  8. Attitudes to Internet and New Media Marketing - US - October 2010

    Attitudes to Internet and New Media Marketing - US - October 2010

    Online video, social networking and smartphones have already re-shaped how consumers communicate, entertain themselves and gather information. Now these media are re-shaping how consumers interact with brands and advertisements, as marketers struggle to better reach targets in an era where ...

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  9. Marketing to Black Moms - US - April 2010

    Marketing to Black Moms - US - April 2010

    In an increasingly diverse society, advertisers can no longer afford to overlook the Black community as a significant consumer group. Black moms in particular are earning more money, postponing childbirth and living more independently than ever. On average, Black moms—regardless of household ...

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  10. Marketing Credit and Debit Cards to Small Businesses - US - November 2009

    Marketing Credit and Debit Cards to Small Businesses - US - November 2009

    This has been a difficult year for small businesses, with weakening sales demand at the same time that sources of financing and credit have dried up. The economic downturn has accelerated the reliance of some small business owners’ on their credit cards in funding their cash flow. However, as ...

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