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Marketing and Promotion Research Reports

Mintel’s marketing and promotion market research reports provide a comprehensive and extensive overview of the marketplace including information on the marketing and promotion market size and marketing and promotion market share.


Mintel’s marketing and promotion industry reports can help you gain further insight into the marketing and promotion market trends and gain valuable marketing and promotion consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute marketing and promotion industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Energy Drinks - US - May 2016

    "Total retail sales of energy drinks and shots posted estimated gains in 2015, thanks to the success seen in the energy drink segment. Total category sales are expected to continue upward as consumers search for functional drinks that meet their energy needs."
    - Elizabeth Sisel, Beverage Analyst

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    £3,199.84 (Excl.Tax)
    Consumer Report
    May 2016
    US
  2. Drug Store Retailing - US - February 2016

    "The drug store market has expanded well beyond traditional drug stores to include other channels such as mass merchandisers, supermarkets, and warehouse clubs as well as mail order options that also fulfil consumers’ drug store needs."

    - Diana Smith, Senior Research Analyst - Retail & Apparel

    This ...

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    £3,199.84 (Excl.Tax)
    Consumer Report
    February 2016
    US
  3. Marketing para a Classe Média - Brasil - Novembro 2015

    “Na medida em que o dinheiro se torna mais escasso e que há maior dificuldade em se obter crédito, os consumidores da classe média não se importam em visitar várias lojas em busca dos melhores preços, principalmente os consumidores jovens, que têm maior disponibilidade de tempo. Embora possam ...

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    £3,199.84 (Excl.Tax)
    Consumer Report
    November 2015
    Brazil
  4. Marketing Pollution-proof Products - China - August 2015

    “In February 2015, Under the Dome, a documentary that investigated air pollution in China, became a smash hit in China. It attracted hundreds of millions of viewers in a very short time after it went live online. The popularity of the documentary could be regarded as a demonstration of the high ...

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    £3,195.84 (Excl.Tax)
    Consumer Report
    August 2015
    China
  5. Marketing to Millennials - US - February 2015

    “Millennials will continue to play an increasingly important role in the workplace and economy. In order to effectively target Millennials, brands must understand how they see themselves and how to market to Millennials without alienating older generations.”

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    £3,199.84 (Excl.Tax)
    Consumer Report
    February 2015
    US
  6. Hispanic Millennials - US - February 2015

    “To improve the odds of getting noticed, it is important for marketers to learn as much as they can about Hispanic Millennials to be able to gain relevance by connecting with them in culture.”

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    £3,199.84 (Excl.Tax)
    Consumer Report
    February 2015
    US
  7. The Premium Brand and Luxury Consumer - US - December 2014

    “Though the adoption of internet-based business tactics has been slow among luxury brands, it appears that the luxury market is catching on, and a few have created effective models that others can emulate.”– Lindsey Rogers, Consumer Analyst

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    £3,199.84 (Excl.Tax)
    Consumer Report
    December 2014
    US
  8. Gamers and Gaming - US - September 2014

    “The majority of US adults now play video games on at least one platform, and the majority of gamers play on at least two. The shift toward digital distribution, comparatively new monetization strategies, such as the free-to-play model, and supplemental premium content, however, have made ...

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    £3,199.84 (Excl.Tax)
    Consumer Report
    September 2014
    US
  9. Black Consumers and Personal Care - US - December 2013

    “Black consumers spend a tremendous amount of their discretionary income on looking good, whether we’re talking about apparel, personal care products, or services. The recent recession had little impact on what Black consumers spent in the personal care category. Expenditures have remained stable ...

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    £3,199.84 (Excl.Tax)
    Consumer Report
    December 2013
    US
  10. Character Merchandising - US - December 2013

    “As the economy is not in its full swing of recovery since the last recession, patronage at mass merchandisers for character-branded purchases become a compelling option in exchange of value. Retailers are becoming more restrictive with the properties they give shelf space for, causing ...

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    £3,199.84 (Excl.Tax)
    Consumer Report
    December 2013
    US
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