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Marketing and Promotion Research Reports

Mintel’s marketing and promotion market research reports provide a comprehensive and extensive overview of the marketplace including information on the marketing and promotion market size and marketing and promotion market share.


Mintel’s marketing and promotion industry reports can help you gain further insight into the marketing and promotion market trends and gain valuable marketing and promotion consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute marketing and promotion industry intelligence. Our market intelligence reports span hundreds of countries and regions.

  1. Marketing to Black Moms - US - April 2010

    Marketing to Black Moms - US - April 2010

    In an increasingly diverse society, advertisers can no longer afford to overlook the Black community as a significant consumer group. Black moms in particular are earning more money, postponing childbirth and living more independently than ever. On average, Black moms—regardless of household ...

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  2. Marketing to the Middle Class - China - June 2014

    Marketing to the Middle Class - China - June 2014

    “As a result of the government’s plans to reduce income disparity and the living quality gap between rural and urban areas, the minimum wage has been rising to encourage China’s domestic consumption. As a consequence, this has allowed various lower income earners to achieve middle class status."

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  3. Marketing para a Classe Média - Brasil - Junho 2014

    Marketing para a Classe Média - Brasil - Junho 2014

    “A proporção de brasileiros pertencentes à classe média é grande e diversificada, o que justifica, em muitos casos, entender as principais diferenças entre os subgrupos C1 e C2.”

    – Sheila Salina, Analista Sênior de Estilo de Vida

    Neste relatório, vamos responder às seguintes questões fundamentais:

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  4. Marketing to Mums - China - November  2013

    Marketing to Mums - China - November 2013

    “Chinese mums are becoming more demanding in what they want to achieve as well as savvier in how they achieve these goals. This has profound implications and opportunities for brands marketing to mums.”

    – Ruyi Xu, Deputy Research Manager

    In this report, we answer the following key questions:

    • What are ...

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  5. Customer Satisfaction and Brands - UK - May 2016

    Customer Satisfaction and Brands - UK - May 2016

    “There is a clear link between customer satisfaction and perception of premium attributes such as quality, innovation, sophistication or style, forming the basis of why consumers seek out luxury brands in the first place. Luxury brands can highlight this satisfaction and the emotive benefits that ...

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  6. Advertising and Marketing in New Media - UK - October 2009

    Advertising and Marketing in New Media - UK - October 2009

    Mintel's research shows that internet users pay nearly twice as much attention to ads via search engines such as Google compared to social networks. Given that sites such as Facebook remain popular places to spend extended periods of time, this is perhaps down to the fact that attentions are ...

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  7. Marketing to Men - US - July 2014

    Marketing to Men - US - July 2014

    “Men are a broad consumer base that are increasingly being recognized by marketers. The emerging male consumption patterns can be attributed to both shifting societal norms as well as shifting demographics. Traditional gender roles continue to blur, and today’s Millennial males buck tradition by ...

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  8. Marketing to Sports Fans - US - July 2014

    Marketing to Sports Fans - US - July 2014

    “Watching sports on TV is not going to be enough for today’s young adult and teen fans. To keep them involved with sports, leagues will have to operate across all media channels, including those yet to be developed. This will likely require the cultivation of diverse revenue streams to reduce ...

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  9. Customer Service Expectations in Financial Services - UK - May 2010

    Customer Service Expectations in Financial Services - UK - May 2010

    • The growth of financial forums mean that a relatively small number of people are having a major impact on brands' reputation for customer service. Just 4% of those who have been let down by a financial firm say they went online to complain about it, but their complaints can now reach a huge ...

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  10. Hábitos de Gastos do Consumidor - Brasil - Setembro 2014

    Hábitos de Gastos do Consumidor - Brasil - Setembro 2014

    “A maioria dos brasileiros interessa-se por preços promocionais, sejam de loja ou de marca. Todavia, as promoções mais customizadas, baseadas em perfil de compra e demografia por exemplo, tendem a priorizar as classes de alta renda. Como referência, cerca de 30% dos consumidores das classes AB ...

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