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Marketing and Promotion Research Reports

Mintel’s marketing and promotion market research reports provide a comprehensive and extensive overview of the marketplace including information on the marketing and promotion market size and marketing and promotion market share.


Mintel’s marketing and promotion industry reports can help you gain further insight into the marketing and promotion market trends and gain valuable marketing and promotion consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute marketing and promotion industry intelligence. Our market intelligence reports span hundreds of countries and regions.

  1. Marketing Financial Services to the Mass Affluent - US - December 2013

    Marketing Financial Services to the Mass Affluent - US - December 2013

    “The affluent segment is multilayered, and all of its layers are of interest to the industry. Although the group is financially comfortable, they are not immune from financial concerns. They are, however, willing to use technology to help them manage their money, and financial services providers ...

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  2. Black Consumers and Personal Care - US - December 2013

    Black Consumers and Personal Care - US - December 2013

    “Black consumers spend a tremendous amount of their discretionary income on looking good, whether we’re talking about apparel, personal care products, or services. The recent recession had little impact on what Black consumers spent in the personal care category. Expenditures have remained stable ...

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  3. Character Merchandising - US - December 2013

    Character Merchandising - US - December 2013

    “As the economy is not in its full swing of recovery since the last recession, patronage at mass merchandisers for character-branded purchases become a compelling option in exchange of value. Retailers are becoming more restrictive with the properties they give shelf space for, causing ...

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  4. 针对妈妈们的市场营销 - 中国 - 2013年 11月

    针对妈妈们的市场营销 - 中国 - 2013年 11月

    本报告深入探讨了当代中国妈妈身上不断变化的人口特征、她们所关心的事情、她们的消费行为和对家庭、事业及个人生活的态度。本报告的最重要发现是,中国妈妈的追求越来越高,在实现目标的过程中也愈发精明敏锐。这对面向妈妈们进行营销的各品牌产生影响深远,同时也带来了商机。

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  5. Marketing to Moms - Brazil - November 2013

    Marketing to Moms - Brazil - November 2013

    “Representing nearly six in 10 Brazilian women, mothers are a lucrative group of consumers; they are investing more in their careers (which means income enhancement) and putting more expectations on products and services with quality and convenience benefits in order to help them juggle the ...

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  6. Marketing para as Mães - Brasil - Novembro 2013

    Marketing para as Mães - Brasil - Novembro 2013

    “As mães brasileiras são, na sua maioria, adultas jovens, da nova classe média, que trabalham. O número médio que têm de filhos é 1,77 e a idade média em que têm o primeiro deles é a de 27 anos. São mães que lidam diariamente com a difícil escolha de o que priorizarem em suas vidas: carreira e ...

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  7. Marketing to Mums - China - November  2013

    Marketing to Mums - China - November 2013

    “Chinese mums are becoming more demanding in what they want to achieve as well as savvier in how they achieve these goals. This has profound implications and opportunities for brands marketing to mums.”

    – Ruyi Xu, Deputy Research Manager

    In this report, we answer the following key questions:

    • What are ...

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  8. Loyalty Programs in Financial Services - US - November 2013

    Loyalty Programs in Financial Services - US - November 2013

    “Loyalty programs need to address consumers’ desire for financial security and fiscal responsibility that has continued since the financial crisis of 2008. Loyalty program providers need to think differently about what might appeal to the customer, and go beyond the traditional program features in ...

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  9. The Hispanic Apparel and Footwear Consumer - US - November 2013

    The Hispanic Apparel and Footwear Consumer - US - November 2013

    “Hispanics of all genders, age groups, and income levels are looking for ways to find more value when purchasing apparel and footwear. Yet individual segments of the Hispanic audience present unique opportunities for marketers trying to convince them to buy now. Hispanics who are young, with ...

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  10. Estilo de Vida dos Acima de 55 anos - Brasil - Setembro 2013

    Estilo de Vida dos Acima de 55 anos - Brasil - Setembro 2013

    “A população mundial está envelhecendo e os jovens adultos adiando cada vez mais os planos de constituir família. Essa mudança no perfil demográfico, com menos reposição, ocorre de maneira intensa no Brasil. Nos últimos cinquenta anos, o percentual de idosos quase dobrou e as estimativas, com a ...

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