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Marketing and Promotion Research Reports

Mintel’s marketing and promotion market research reports provide a comprehensive and extensive overview of the marketplace including information on the marketing and promotion market size and marketing and promotion market share.


Mintel’s marketing and promotion industry reports can help you gain further insight into the marketing and promotion market trends and gain valuable marketing and promotion consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute marketing and promotion industry intelligence. Our market intelligence reports span hundreds of countries and regions.

  1. Gamers and Gaming - US - September 2014

    Gamers and Gaming - US - September 2014

    “The majority of US adults now play video games on at least one platform, and the majority of gamers play on at least two. The shift toward digital distribution, comparatively new monetization strategies, such as the free-to-play model, and supplemental premium content, however, have made ...

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  2. Marketing to Sports Fans - US - July 2014

    Marketing to Sports Fans - US - July 2014

    “Watching sports on TV is not going to be enough for today’s young adult and teen fans. To keep them involved with sports, leagues will have to operate across all media channels, including those yet to be developed. This will likely require the cultivation of diverse revenue streams to reduce ...

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  3. Marketing to Men - US - July 2014

    Marketing to Men - US - July 2014

    “Men are a broad consumer base that are increasingly being recognized by marketers. The emerging male consumption patterns can be attributed to both shifting societal norms as well as shifting demographics. Traditional gender roles continue to blur, and today’s Millennial males buck tradition by ...

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  4. Marketing to the Middle Class - China - June 2014

    Marketing to the Middle Class - China - June 2014

    “As a result of the government’s plans to reduce income disparity and the living quality gap between rural and urban areas, the minimum wage has been rising to encourage China’s domestic consumption. As a consequence, this has allowed various lower income earners to achieve middle class status."

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  5. Marketing para a Classe Média - Brasil - Junho 2014

    Marketing para a Classe Média - Brasil - Junho 2014

    “A proporção de brasileiros pertencentes à classe média é grande e diversificada, o que justifica, em muitos casos, entender as principais diferenças entre os subgrupos C1 e C2.”

    – Sheila Salina, Analista Sênior de Estilo de Vida

    Neste relatório, vamos responder às seguintes questões fundamentais:

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  6. American Lifestyles 2014: Looking Forward - US - April 2014

    American Lifestyles 2014: Looking Forward - US - April 2014

    "In 2014, it appears that America has finally stopped holding its collective breath, waiting for another economic shoe to drop. After five years of slow but steady growth, Americans have passed the tipping point of prolonged economic worry and have cautiously accepted that things are better."

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  7. Marketing Financial Services to the Mass Affluent - US - December 2013

    Marketing Financial Services to the Mass Affluent - US - December 2013

    “The affluent segment is multilayered, and all of its layers are of interest to the industry. Although the group is financially comfortable, they are not immune from financial concerns. They are, however, willing to use technology to help them manage their money, and financial services providers ...

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  8. Black Consumers and Personal Care - US - December 2013

    Black Consumers and Personal Care - US - December 2013

    “Black consumers spend a tremendous amount of their discretionary income on looking good, whether we’re talking about apparel, personal care products, or services. The recent recession had little impact on what Black consumers spent in the personal care category. Expenditures have remained stable ...

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  9. Character Merchandising - US - December 2013

    Character Merchandising - US - December 2013

    “As the economy is not in its full swing of recovery since the last recession, patronage at mass merchandisers for character-branded purchases become a compelling option in exchange of value. Retailers are becoming more restrictive with the properties they give shelf space for, causing ...

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  10. Marketing to Moms - Brazil - November 2013

    Marketing to Moms - Brazil - November 2013

    “Representing nearly six in 10 Brazilian women, mothers are a lucrative group of consumers; they are investing more in their careers (which means income enhancement) and putting more expectations on products and services with quality and convenience benefits in order to help them juggle the ...

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