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Consumer Lifestyle Marketing and Promotion Market Research

Mintel’s consumer lifestyles, marketing and promotion market research reports provide a comprehensive and extensive overview of the marketplace including information on the consumer lifestyles, marketing and promotion market size and consumer lifestyles, marketing and promotion market share.


Mintel’s consumer lifestyles, marketing and promotion industry reports can help you gain further insight into the consumer lifestyles, marketing and promotion market trends and gain valuable consumer lifestyles, marketing and promotion consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute consumer lifestyles, marketing and promotion industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Marketing to Men - UK - February 2017

    “Marketing aimed at men continues to be heavily focused on high-achieving sportsmen and well-groomed male models, offering the brands behind them little differentiation in the minds of those they are targeting. This paves the way for brands to take a different approach in their campaigns, such as ...

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    £2,195.00 (Excl.Tax)
    Consumer Report
    February 2017
    UK
  2. The Arts and Crafts Consumer - US - January 2017

    "Consumers today are crafting at similar rates to years past, with 59% of adults being categorized as a crafter. However, interest in traditional craft projects, such as photography and scrapbooking, continue to see slight declines in participation year after year, likely giving rise to less ...

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    £3,174.67 (Excl.Tax)
    Consumer Report
    January 2017
    US
  3. Hispanic Lifestyles and Entertainment - US - January 2017

    "Hispanics feel life is to be enjoyed, although most agree they are generally simple people who don’t need much to be satisfied. In many cases, larger household sizes and a lower median household income forces Hispanics to prioritize their expenses, particularly those that are discretionary, such ...

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    £3,174.67 (Excl.Tax)
    Consumer Report
    January 2017
    US
  4. Lifestyles of Affluent and High Net Worth Consumers - US - December 2016

    US Affluent and HNWIs, with their large amount of income-producing assets, are important to lifestyle brands, particularly those offering value-added products and services. With higher-than-average household incomes, they command a significant amount of purchasing power across a variety of areas, ...

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    £3,174.67 (Excl.Tax)
    Consumer Report
    December 2016
    US
  5. Brand Leaders - UK - December 2016

    “Perceptions of the biggest brands in FMCG sectors tend to be fairly secure and steady, suggesting that consumers have a mindset about familiar brands that rarely wavers. However, in other more dynamic markets there is less of a bias towards heritage brands, allowing new entrants to compete with ...

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    £2,195.00 (Excl.Tax)
    Consumer Report
    December 2016
    UK
  6. Attitudes towards Weddings - UK - December 2016

    “Nearly half of all adults have attended at least one part of a wedding/civil partnership celebration in the last three years, presenting opportunities for retailers to tap into the need for gifts and new clothes amongst future guests. The charity sector could also look to benefit from stronger ...

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    £2,195.00 (Excl.Tax)
    Consumer Report
    December 2016
    UK
  7. Hispanics - Feeding Their Kids - US - October 2016

    "When feeding their kids, Hispanic parents want to feel in control. However, that is not always possible as the foods they feel comfortable serving their kids are not the same their kids like and Hispanic parents need to make compromises. The discrepancies in expectations can create some tension ...

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    £3,174.67 (Excl.Tax)
    Consumer Report
    October 2016
    US
  8. Attitudes toward Charities and Non-profits - US - October 2016

    "Giving to charities and non-profit organizations reached a historic high in 2015. Individuals account for the largest portion of donors, followed by foundation. Financial support is estimated to grow slightly from 2015-16, though declines in volunteerism may prompt organizations to promote the ...

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    £3,174.67 (Excl.Tax)
    Consumer Report
    October 2016
    US
  9. Marketing to Students - China - October 2016

    “Today’s Chinese university students are more independent financially and mentally. They make sensible and value-driven purchases and like brands that speak their minds. Showing off is not a primary pursuit. They intend to live free from societal pressure and competition. To achieve greater ...

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    £3,170.69 (Excl.Tax)
    Consumer Report
    October 2016
    China
  10. Marketing to Black Moms - US - September 2016

    "Black moms are the information gatekeepers, product and service decision makers, and the representative of her household. Although she is stretched across her parental and personal responsibilities, she takes comfort in knowing that her village – headed by her mom – will serve as a guidepost and ...

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    £3,174.67 (Excl.Tax)
    Consumer Report
    September 2016
    US
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