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Consumer Lifestyles, Marketing and Promotion Market Research

Mintel’s consumer lifestyles, marketing and promotion market research reports provide a comprehensive and extensive overview of the marketplace including information on the consumer lifestyles, marketing and promotion market size and consumer lifestyles, marketing and promotion market share.


Mintel’s consumer lifestyles, marketing and promotion industry reports can help you gain further insight into the consumer lifestyles, marketing and promotion market trends and gain valuable consumer lifestyles, marketing and promotion consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute consumer lifestyles, marketing and promotion industry intelligence. Our market intelligence reports span hundreds of countries and regions.

  1. The Premium Brand and Luxury Consumer - US - December 2014

    The Premium Brand and Luxury Consumer - US - December 2014

    “Though the adoption of internet-based business tactics has been slow among luxury brands, it appears that the luxury market is catching on, and a few have created effective models that others can emulate.”– Lindsey Rogers, Consumer Analyst

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  2. The Budget Shopper - US - December 2014

    The Budget Shopper - US - December 2014

    “Retailers should strive to make it easy and even fun for customers to use coupons, tailor them as much as possible to customers’ individual tastes, and reward them for telling others about savings they accrued.”– Diana Smith, Senior Research & Apparel Analyst

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  3. Live Entertainment - US - December 2014

    Live Entertainment - US - December 2014

    “Even among consumers who are the most likely to attend live events, there is some frustration regarding the value they receive in exchange for what they pay. Therefore, increasing the perceived value of admission will likely drive engagement, while better targeting for specific types of ...

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  4. Black Consumers and Alcoholic Beverages - US - December 2014

    Black Consumers and Alcoholic Beverages - US - December 2014

    “Black consumers like alcoholic beverages that are indulgent in some way, whether it’s in the smooth taste, flavors, or in the packaging design. Blacks like to drink at home as much, if not more so than they do outside of the home. There are distinct subsegments, and marketers should keep this in ...

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  5. Shopping Trends - Brazil - November 2014

    Shopping Trends - Brazil - November 2014

    “Brazilians seek variety when shopping, and very few stick to one single shopping avenue. They are supported by a very vast network of stores, including more than 80,400 supermarkets/hypermarkets and 505 shopping centers. Online buyers also have extensive choice, with more than 21,000 certified ...

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  6. Cause Marketing - US - November 2014

    Cause Marketing - US - November 2014

    “ Consumers have become skeptical of cause marketing and some brands have seen backlash from aligning with controversial causes.”

    – Lauren Bonetto, Lifestyles & Leisure Analyst

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  7. Generational Lifestyles - Canada - November 2014

    Generational Lifestyles - Canada - November 2014

    “With Canadians prioritizing the improvement of their financial base and mobile usage on the rise, companies should look to mobile apps to incentivise consumers by providing savings while they spend.”
    – Carol Wong-Li, Senior Lifestyle Analyst

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  8. Water Filtration - US - November 2014

    Water Filtration - US - November 2014

    “Companies will need to address the issue of filter replacement, convince consumers that these products are essential, and better engage Asian, Hispanic, and Black consumers to reinvigorate the category.”
    – Gabriela Elani, Home & Personal Care Analyst

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  9. Leisure Review - UK - December 2014

    Leisure Review - UK - December 2014

    “With any leisure business, revenues and profits are dictated by capacity and the ability of that business to maximise efficiencies from that capacity; if automation offers a way of increasing throughput, this can have a beneficial effect on profitability because the core overheads essentially ...

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  10. Fruit and Vegetables - US - October 2014

    Fruit and Vegetables - US - October 2014

    “Brands and grocers have an opportunity to increase the appeal of their fresh produce items by adding convenience – such as precut, prepackaged versions and resealable bags – that could help overcome objections to rising prices.” – Amy Kraushaar, US Category Manager, Food & Drink and Foodservice

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