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Consumer Lifestyles, Marketing and Promotion Market Research

Mintel’s consumer lifestyles, marketing and promotion market research reports provide a comprehensive and extensive overview of the marketplace including information on the consumer lifestyles, marketing and promotion market size and consumer lifestyles, marketing and promotion market share.


Mintel’s consumer lifestyles, marketing and promotion industry reports can help you gain further insight into the consumer lifestyles, marketing and promotion market trends and gain valuable consumer lifestyles, marketing and promotion consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute consumer lifestyles, marketing and promotion industry intelligence. Our market intelligence reports span hundreds of countries and regions.

  1. Shopping Trends - Brazil - November 2014

    Shopping Trends - Brazil - November 2014

    “Brazilians seek variety when shopping, and very few stick to one single shopping avenue. They are supported by a very vast network of stores, including more than 80,400 supermarkets/hypermarkets and 505 shopping centers. Online buyers also have extensive choice, with more than 21,000 certified ...

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  2. Cause Marketing - US - November 2014

    Cause Marketing - US - November 2014

    “As partnering with a cause organization has become a standard marketing tactic, it has become increasingly difficult to stand out from competitors using cause marketing. Consumers have become skeptical of cause marketing and some brands have seen backlash from aligning with controversial causes.”

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  3. Generational Lifestyles - Canada - November 2014

    Generational Lifestyles - Canada - November 2014

    “With Canadians prioritizing the improvement of their financial base and mobile usage on the rise, companies should look to mobile apps to incentivise consumers by providing savings while they spend.”
    – Carol Wong-Li, Senior Lifestyle Analyst

    This report looks at the following areas:

    • Helping ...

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  4. Water Filtration - US - November 2014

    Water Filtration - US - November 2014

    “Water filtration market sales are struggling, with further declines expected in the coming years. Companies will need to address the issue of filter replacement, convince consumers that these products are essential, and better engage Asian, Hispanic, and Black consumers to reinvigorate the ...

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  5. Fruit and Vegetables - US - October 2014

    Fruit and Vegetables - US - October 2014

    “Respondents report that only 16% of their daily food intake consists of vegetables and 16% consists of fruit, which is far less than the share of plate for these foods recommended by the USDA’s MyPlate nutritional guide. Brands and grocers have an opportunity to increase the appeal of their fresh ...

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  6. Copa do Mundo e Jogos Olímpicos - Atitudes dos Brasileiros em Relação a Grandes Eventos - Brasil - Outubro 2014

    Copa do Mundo e Jogos Olímpicos - Atitudes dos Brasileiros em Relação a Grandes Eventos - Brasil - Outubro 2014

    "É provável que os brasileiros nunca mais tenham a oportunidade de vivenciar outra Copa do Mundo e Jogos Olímpicos realizados no Brasil, com um intervalo tão curto entre eles. Estas competições representam uma oportunidade única para o Brasil mostrar sua capacidade de sediar eventos caros e de ...

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  7. Cooking Enthusiasts - US - October 2014

    Cooking Enthusiasts - US - October 2014

    “The recession fueled a surge in cooking at home as a way to save money. As the economy improves, brands must work to retain newly minted cooking enthusiasts and encourage consumers overall to cook at home. Mintel data suggest that though saving money is an important driver for cooking, there are ...

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  8. World Cup and Olympic Games - Brazilian Attitudes towards Major Events - Brazil - October 2014

    World Cup and Olympic Games - Brazilian Attitudes towards Major Events - Brazil - October 2014

    “People may never witness another World Cup and Olympic/Paralympic Games in Brazil in their lifetime, particularly so close in time to each other. These events represent an unparalleled opportunity for Brazil to show its ability to host such large and expensive events to the world. They must pay ...

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  9. Weight Loss and Health Supplements - China - September 2014

    Weight Loss and Health Supplements - China - September 2014

    “Weight loss and health supplements need to move away from the traditional dull, ‘drug’ feel image to improve their appeal to today’s consumers.”
    –Lui Meng Chow, Research Analyst

    This report will cover the following key topics:

    • Revitalising the image of weight loss products and health supplements

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  10. Hábitos de Gastos do Consumidor - Brasil - Setembro 2014

    Hábitos de Gastos do Consumidor - Brasil - Setembro 2014

    “A maioria dos brasileiros interessa-se por preços promocionais, sejam de loja ou de marca. Todavia, as promoções mais customizadas, baseadas em perfil de compra e demografia por exemplo, tendem a priorizar as classes de alta renda. Como referência, cerca de 30% dos consumidores das classes AB ...

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