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Consumer Lifestyles, Marketing and Promotion Market Research

Mintel’s consumer lifestyles, marketing and promotion market research reports provide a comprehensive and extensive overview of the marketplace including information on the consumer lifestyles, marketing and promotion market size and consumer lifestyles, marketing and promotion market share.


Mintel’s consumer lifestyles, marketing and promotion industry reports can help you gain further insight into the consumer lifestyles, marketing and promotion market trends and gain valuable consumer lifestyles, marketing and promotion consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute consumer lifestyles, marketing and promotion industry intelligence. Our market intelligence reports span hundreds of countries and regions.

  1. Consumers and the Economic Outlook - China - March 2014

    Consumers and the Economic Outlook - China - March 2014

    “Saving remains an important financial priority for consumers and the idea of spending the money to enjoy life now without thinking about tomorrow is still uncomfortable for many. This means that while consumers are confident about making more purchases, they are still spending within what they ...

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  2. Estilos de Vida Saudável - Brasil - Março 2014

    Estilos de Vida Saudável - Brasil - Março 2014

    “Apesar da diversidade dos alimentos “in natura” disponíveis a preços acessíveis no país, as novas gerações de adultos brasileiros consomem cada vez mais alimentos processados, de teor pouco nutritivo; pulam refeições ou as fazem de maneira principalmente conveniente. Como forma de compensar o mau ...

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  3. Marketing to the Green Consumer - US - March 2014

    Marketing to the Green Consumer - US - March 2014

    “Enthusiasm for green products has increased since 2012, perhaps this is due to consumers’ perception of green as money saving. However, consumers refuse to be inconvenienced by green. They value accessibility, affordability, and quality. Companies should not presume that loyalty will come easily ...

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  4. Bicycles - UK - March 2014

    Bicycles - UK - March 2014

    “If safety concerns around cycling on the roads can be definitively tackled, it could open the floodgates to a new era of mass cycling participation.”

    – Michael Oliver, Senior Leisure and Media Analyst

    Some questions answered in this report include:

    • What are the implications for the bicycles market ...

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  5. Consumers and the Economic Outlook - UK - February 2014

    Consumers and the Economic Outlook - UK - February 2014

    "Many consumers are yet to experience the effects of an economic recovery, wages remain stagnant and disposable income is still being squeezed. However, experiences and confidence vary across consumer groups, with regional, wealth and gender differences evident within Mintel's research"

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  6. Marketing to Millennials - US - February 2014

    Marketing to Millennials - US - February 2014

    "Companies or brands that successfully market to Millennials are ones that recognize that there is no such thing as a 'Millennial' just individuals or groups of individuals who are at a similar lifestage and have lived through similar experiences. They want to be treated for who they are, rather ...

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  7. Marketing to Consumers in their 20s - China - January 2014

    Marketing to Consumers in their 20s - China - January 2014

    “The rising cost of living, particularly within the larger cities, has only served to contribute to the financial pressure on the twentysomethings. As a result, many have yet to break free from the parental home and find their own financial independence, or to appreciate the importance of ...

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  8. 针对20多岁年轻消费者的营销 - 中国 - 2014年1月

    针对20多岁年轻消费者的营销 - 中国 - 2014年1月

    由于中国幅员辽阔,不同地区的经济发展程度不同, 所以20多岁年轻消费者很多元,不得将其视为单一的消费群。中国不同地区的多样性,使得中国的20多岁年轻消费者与其他国家的20多岁年轻消费者截然不同。然而,中国的20多岁年轻消费者与全球各地同年龄的消费者的共同点是擅长高科技:他们都接触到了高科技产品、电子产品和无线网路,借助网路更加了解世界。...

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  9. 消费者对储蓄的态度 - 中国 - 2014年 1月

    消费者对储蓄的态度 - 中国 - 2014年 1月

    众所周知,中国人有着存钱的习惯。截至2013年年底,中国家庭储蓄总额达到了46.5万亿元人民币,相当于人均约34,000元人民币的储蓄水平,超过了一年的人均可支配收入。

    对中国消费者而言,存钱和改善财务状况仍然至关重要。其中主要的推动因素是人们希望未来长期的舒适生活有所保障,以及为了实现和生活追求相关的各种大宗消费。这对金融服务商而言意味着重要的市场机遇:开发不同的储蓄和投资解决方案,以帮助各种收入水平的消费者达成储蓄目标。...

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  10. The Arts and Crafts Consumer - US - January 2014

    The Arts and Crafts Consumer - US - January 2014

    “There is a core audience of arts and crafts consumers, generally women aged 18-34. Yet marketers have plentiful opportunities to attract new audiences. Parents, younger men, unskilled crafters and consumers selling arts and crafts online are just some examples. Marketers can engage with and ...

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