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Consumer Lifestyles, Marketing and Promotion Market Research

Mintel’s consumer lifestyles, marketing and promotion market research reports provide a comprehensive and extensive overview of the marketplace including information on the consumer lifestyles, marketing and promotion market size and consumer lifestyles, marketing and promotion market share.


Mintel’s consumer lifestyles, marketing and promotion industry reports can help you gain further insight into the consumer lifestyles, marketing and promotion market trends and gain valuable consumer lifestyles, marketing and promotion consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute consumer lifestyles, marketing and promotion industry intelligence. Our market intelligence reports span hundreds of countries and regions.

  1. Cooking Enthusiasts - US - October 2014

    Cooking Enthusiasts - US - October 2014

    “The recession fueled a surge in cooking at home as a way to save money. As the economy improves, brands must work to retain newly minted cooking enthusiasts and encourage consumers overall to cook at home. Mintel data suggest that though saving money is an important driver for cooking, there are ...

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  2. Weight Loss and Health Supplements - China - September 2014

    Weight Loss and Health Supplements - China - September 2014

    “Weight loss and health supplements need to move away from the traditional dull, ‘drug’ feel image to improve their appeal to today’s consumers.”
    –Lui Meng Chow, Research Analyst

    This report will cover the following key topics:

    • Revitalising the image of weight loss products and health supplements

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  3. Hábitos de Gastos do Consumidor - Brasil - Setembro 2014

    Hábitos de Gastos do Consumidor - Brasil - Setembro 2014

    “A maioria dos brasileiros interessa-se por preços promocionais, sejam de loja ou de marca. Todavia, as promoções mais customizadas, baseadas em perfil de compra e demografia por exemplo, tendem a priorizar as classes de alta renda. Como referência, cerca de 30% dos consumidores das classes AB ...

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  4. Consumer Spending Habits - Brazil - September 2014

    Consumer Spending Habits - Brazil - September 2014

    “The majority of Brazilians are interested in promotional prices offered by stores and brands. However, customized promotions, based on consumers’ profiles and demographics, for example, tend to be more beneficial to higher socioeconomic groups – about 30% of AB consumers used credit card ...

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  5. Asian American Lifestyles and Entertainment - US - September 2014

    Asian American Lifestyles and Entertainment - US - September 2014

    “Asians are an important and growing market for entertainment and leisure categories. These high-income, highly educated consumers represent a potentially lucrative market, especially for entertainment that provides multiple values, but marketers need to reach them where they live, which for most ...

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  6. Marketing to Moms - US - September 2014

    Marketing to Moms - US - September 2014

    “The modern mom utilizes an assortment of tools and resources to research products and make purchases; most prominent among them is her smartphone, but her arsenal also includes social media, family and friends, and experts. As the Millennial generation settles into its prime childbearing years, ...

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  7. Gamers and Gaming - US - September 2014

    Gamers and Gaming - US - September 2014

    “The majority of US adults now play video games on at least one platform, and the majority of gamers play on at least two. The shift toward digital distribution, comparatively new monetization strategies, such as the free-to-play model, and supplemental premium content, however, have made ...

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  8. Health and Wellness Tourism in Europe - September 2014

    Health and Wellness Tourism in Europe - September 2014

    “Wellness tourism is poised to reshape tourism as we know it. Now that the industry has such compelling statistics it’s time to decide on the message it wants to convey and shout about it. Millions more [people] every year [are] demanding destinations that deliver physical, emotional, spiritual ...

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  9. Black Consumers Attitudes toward Advertising - US - July 2014

    Black Consumers Attitudes toward Advertising - US - July 2014

    "Many marketers are shifting their dollars away from the Black consumer segment, while others are moving their initiatives away from traditional to digital. Since Blacks are receptive to advertising and want to see more targeted to them, they are paying attention to which companies demonstrate a ...

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  10. Consumer Attitudes Towards Debt - China - July 2014

    Consumer Attitudes Towards Debt - China - July 2014

    "In the near future, the biggest opportunity still lies in loans for financing large household purchases. Consumers want to have more say in the loan design, which is currently the biggest gap in the market."

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