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Consumer Lifestyles, Marketing and Promotion Market Research

Mintel’s consumer lifestyles, marketing and promotion market research reports provide a comprehensive and extensive overview of the marketplace including information on the consumer lifestyles, marketing and promotion market size and consumer lifestyles, marketing and promotion market share.


Mintel’s consumer lifestyles, marketing and promotion industry reports can help you gain further insight into the consumer lifestyles, marketing and promotion market trends and gain valuable consumer lifestyles, marketing and promotion consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute consumer lifestyles, marketing and promotion industry intelligence. Our market intelligence reports span hundreds of countries and regions.

  1. Hispanic Millennials - US - February 2015

    Hispanic Millennials - US - February 2015

    “To improve the odds of getting noticed, it is important for marketers to learn as much as they can about Hispanic Millennials to be able to gain relevance by connecting with them in culture.”
    – Juan Ruiz, Senior Multicultural Analyst

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  2. Marketing to Over 55s - China - February 2015

    Marketing to Over 55s - China - February 2015

    “In China, the number of people above the aged 60 or over will reach 400 million in the early 2030s, representing a quarter of the country’s total population. To put this into perspective, the total US population is officially forecast to be 359.4 million in 2030. The United Nations forecasts that ...

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  3. Marketing to Consumers in Tier 1, 2, 3 Cities - China - January 2015

    Marketing to Consumers in Tier 1, 2, 3 Cities - China - January 2015

    “Consumers in tier one to three cities make up for more than 70% of the total urban population in China, making them the target of the majority of leading companies that have been trying to increase their product user base – especially in the lower tier cities – for further growth.

    However, Chinese ...

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  4. Marketing para os Solteiros - Brasil - Janeiro 2015

    Marketing para os Solteiros - Brasil - Janeiro 2015

    “O interesse de marcas, serviços e supermercados no segmento de produtos e serviços direcionados aos solteiros continua a crescer, na medida em que cresce o número de solteiros, que hoje já representa quase a metade da população. Artigos de luxo, viagens, serviços de spa e versões mais ...

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  5. Family Leisure Trends - US - January 2015

    Family Leisure Trends - US - January 2015

    “Technology has permeated family life, and work continues to encroach upon family time. Companies and marketers need to continue to expand how they define ‘family’ in an effort to resonate with increasingly diverse family households. ” – Lauren Bonetto, Lifestyle & Leisure Analyst

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  6. Arts and Crafts Consumer - US - January 2015

    Arts and Crafts Consumer - US - January 2015

    “The abundance of online communities available to support craft inspiration and instruction has opened new doors for novices and experts interested in crafting. Digital platforms have given marketers fresh insights into the wants and needs of the target crafting audience.”– Dana Spencer, ...

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  7. Marketing to Singles - Brazil - January 2015

    Marketing to Singles - Brazil - January 2015

    “The segment of products and services focused on singles has become quite attractive for brands, services, and supermarkets, as the number of singletons keep growing, reaching nearly half the population. Luxury items, travel, spa services, and upgrades of any sort should be marketed heavily to ...

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  8. Marketing to Millennials - Brazil - December 2014

    Marketing to Millennials - Brazil - December 2014

    “Convenience, sustainability, and customization are important aspects for Millennials, and the main factors that influence their purchasing decisions. Millennials are used to the convenience offered by online activities, and have developed a need for immediate answers and gratification in all ...

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  9. Estilo de Vida dos Millennials - Brasil - Dezembro 2014

    Estilo de Vida dos Millennials - Brasil - Dezembro 2014

    “Conveniência, sustentabilidade e customização são aspectos importante para os millennials, estando estes entre os principais fatores que os influenciam suas decisões de compra. Acostumados com a conveniência de atividades online, os millennials desenvolveram um desejo por gratificações e ...

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  10. Consumer Attitudes toward Sugar and Sweeteners - UK - January 2015

    Consumer Attitudes toward Sugar and Sweeteners - UK - January 2015

    “‘Naturalness’ appears to have become almost synonymous with healthiness and elicits trust from consumers, while anything artificial people tend to be wary of. This creates opportunities for manufacturers to move away from refined sugar and towards those with strong natural connotations in their ...

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