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Consumer Lifestyles, Marketing and Promotion Market Research

Mintel’s consumer lifestyles, marketing and promotion market research reports provide a comprehensive and extensive overview of the marketplace including information on the consumer lifestyles, marketing and promotion market size and consumer lifestyles, marketing and promotion market share.


Mintel’s consumer lifestyles, marketing and promotion industry reports can help you gain further insight into the consumer lifestyles, marketing and promotion market trends and gain valuable consumer lifestyles, marketing and promotion consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute consumer lifestyles, marketing and promotion industry intelligence. Our market intelligence reports span hundreds of countries and regions.

  1. Asian American Lifestyles and Entertainment - US - September 2014

    Asian American Lifestyles and Entertainment - US - September 2014

    “Asians are an important and growing market for entertainment and leisure categories. These high-income, highly educated consumers represent a potentially lucrative market, especially for entertainment that provides multiple values, but marketers need to reach them where they live, which for most ...

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  2. Marketing to Moms - US - September 2014

    Marketing to Moms - US - September 2014

    “The modern mom utilizes an assortment of tools and resources to research products and make purchases; most prominent among them is her smartphone, but her arsenal also includes social media, family and friends, and experts. As the Millennial generation settles into its prime childbearing years, ...

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  3. Gamers and Gaming - US - September 2014

    Gamers and Gaming - US - September 2014

    “The majority of US adults now play video games on at least one platform, and the majority of gamers play on at least two. The shift toward digital distribution, comparatively new monetization strategies, such as the free-to-play model, and supplemental premium content, however, have made ...

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  4. Health and Wellness Tourism in Europe - September 2014

    Health and Wellness Tourism in Europe - September 2014

    “Wellness tourism is poised to reshape tourism as we know it. Now that the industry has such compelling statistics it’s time to decide on the message it wants to convey and shout about it. Millions more [people] every year [are] demanding destinations that deliver physical, emotional, spiritual ...

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  5. Black Consumers Attitudes toward Advertising - US - July 2014

    Black Consumers Attitudes toward Advertising - US - July 2014

    "Many marketers are shifting their dollars away from the Black consumer segment, while others are moving their initiatives away from traditional to digital. Since Blacks are receptive to advertising and want to see more targeted to them, they are paying attention to which companies demonstrate a ...

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  6. Consumer Attitudes Towards Debt - China - July 2014

    Consumer Attitudes Towards Debt - China - July 2014

    "In the near future, the biggest opportunity still lies in loans for financing large household purchases. Consumers want to have more say in the loan design, which is currently the biggest gap in the market."

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  7. Marketing to Sports Fans - US - July 2014

    Marketing to Sports Fans - US - July 2014

    “Watching sports on TV is not going to be enough for today’s young adult and teen fans. To keep them involved with sports, leagues will have to operate across all media channels, including those yet to be developed. This will likely require the cultivation of diverse revenue streams to reduce ...

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  8. Marketing to Men - US - July 2014

    Marketing to Men - US - July 2014

    “Men are a broad consumer base that are increasingly being recognized by marketers. The emerging male consumption patterns can be attributed to both shifting societal norms as well as shifting demographics. Traditional gender roles continue to blur, and today’s Millennial males buck tradition by ...

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  9. Hispanics and American Culture and Identity - US - July 2014

    Hispanics and American Culture and Identity - US - July 2014

    “While the majority of Hispanics are speaking English and the influence of the American culture in their lives is strong, there are cultural differences beyond language that need to be considered when determining the most efficient way of communicating with them. In order to successfully ...

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  10. Marketing to the Middle Classes - Brazil - June 2014

    Marketing to the Middle Classes - Brazil - June 2014

    “Middle-class consumers are still the target of leading companies operating in Brazil, who are competing among each other for the chance to significantly increase their sales volume. However, Brazilian middle-class is diverse; subgroups within this socioeconomic group are in different financial ...

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