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Consumer Lifestyle Marketing and Promotion Market Research

Mintel’s consumer lifestyles, marketing and promotion market research reports provide a comprehensive and extensive overview of the marketplace including information on the consumer lifestyles, marketing and promotion market size and consumer lifestyles, marketing and promotion market share.


Mintel’s consumer lifestyles, marketing and promotion industry reports can help you gain further insight into the consumer lifestyles, marketing and promotion market trends and gain valuable consumer lifestyles, marketing and promotion consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute consumer lifestyles, marketing and promotion industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Sponsorship - Ireland - December 2015

    "While the overall sponsorship spend in Ireland is only around a tenth of the amount spent on conventional advertising, it is nonetheless an established, resilient and growing sector with promising prospects for the years ahead. It has weathered the difficult years of the recent economic downturn, ...

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    US $1,360.54 (Excl.Tax)
    Consumer Report
    December 2015
    Ireland
  2. Charitable Giving - Ireland - September 2015

    “Slacktivism is popular in Ireland, with Irish consumers showing a preference for interacting with charities through ‘liking’ their social networking pages, signing online petitions and posting pictures and videos of fundraisers. Thus further integrating these platforms into their promotional ...

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    US $1,360.54 (Excl.Tax)
    Consumer Report
    September 2015
    Ireland
  3. Attitudes to Advertising - Ireland - October 2014

    “The Irish advertising sector is showing signs of recovery, however while online advertising provides a welcome fillip to advertising expenditure, it serves to mask declining expenditure in other media. Going forward, brands and advertisers will continue to face the challenge of engaging Irish ...

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    US $1,360.54 (Excl.Tax)
    Consumer Report
    October 2014
    Ireland
  4. Irish Lifestyles - Ireland - September 2013

    In 2013, Ireland is slowly moving away from the economic downturn and consumer confidence is increasing. This report examines the health of both NI and RoI consumers, looking at physical health, financial health and indeed mental health and the factors that have led to the current state of each. ...

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    US $1,360.54 (Excl.Tax)
    Consumer Report
    September 2013
    Ireland
  5. Social Networking - Ireland - September 2012

    Online social networking has become ever more integrated into the daily lives of Irish consumers, with this trend showing no signs of abating. Irish consumers are now conducting more of their social lives through online social networks.

    Smartphones and mobile devices also represent a growth ...

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    US $1,360.54 (Excl.Tax)
    Consumer Report
    September 2012
    Ireland
  6. Managing Finances - Ireland - August 2012

    Increased unemployment and the severe squeeze on household incomes brought about by the recession have put consumers' management of their personal finances into sharp focus. Many Irish consumers are struggling to cope, while some others are in severe difficulty. Only a minority have been entirely ...

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    US $1,360.54 (Excl.Tax)
    Consumer Report
    August 2012
    Ireland
  7. Irish Lifestyles - Ireland - June 2012

    Irish consumers are living under the threat of the breakup of the eurozone and NI consumers are already faced with a double-dip recession in 2012. This has seen their spending in a number of sectors decline, with a corresponding decrease in spending power.

    However, this has not resulted in a ...

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    US $1,360.54 (Excl.Tax)
    Consumer Report
    June 2012
    Ireland
  8. Attitudes to Advertising - Ireland - May 2012

    The year 2012 continues to see traditional media losing ground to newer media, with Irish consumers increasingly exposed to web-based advertising, in turn lessening the effectiveness of TV and print advertising.

    Despite this, TV still remains the most important channel for advertisers in reaching ...

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    US $1,360.54 (Excl.Tax)
    Consumer Report
    May 2012
    Ireland
  9. Price Promotions and Loyalty Schemes - Ireland - April 2012

    Consumer spending power has taken a nosedive between 2008 and 2012, with consumers finding themselves with less money to spend, and growing household costs. Thus the hunt for bargains is helping to sustain the popularity of loyalty cards in retail stores, and is driving the proliferation of ...

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    US $1,360.54 (Excl.Tax)
    Consumer Report
    April 2012
    Ireland
  10. Attitudes towards Advertising - Ireland - November 2011

    The advertising industry is being heavily impacted by technological developments; whilst television remains the most popular advertising medium (with over seven in ten consumers identifying TV as the advertising medium they pay most attention to), online media players and time-shifted viewing via ...

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    US $1,360.54 (Excl.Tax)
    Consumer Report
    November 2011
    Ireland
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