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Consumer Lifestyle Marketing and Promotion Market Research

Mintel’s consumer lifestyles, marketing and promotion market research reports provide a comprehensive and extensive overview of the marketplace including information on the consumer lifestyles, marketing and promotion market size and consumer lifestyles, marketing and promotion market share.


Mintel’s consumer lifestyles, marketing and promotion industry reports can help you gain further insight into the consumer lifestyles, marketing and promotion market trends and gain valuable consumer lifestyles, marketing and promotion consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute consumer lifestyles, marketing and promotion industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Consumer Attitudes towards Luxury - China - May 2017

    “As more affordable luxury brands and items are available, the Chinese luxury market is performing well. Desire for luxurious experiences is on the rise, but the majority of Chinese consumers tend to treat luxury as a collective concept and are yet to recognise the unique brand value of different ...

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    US $1,935.88 (Excl.Tax)
    Consumer Report
    May 2017
    China
  2. The Chinese Consumer - China - April 2017

    “Consumers have become more conservative spenders from seeing the slowing economy and feeling more pressure both from work and financially. Meanwhile they are eager to live a healthier and more exciting lifestyle. This requires them to learn and become smarter shoppers – being able to gauge a ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    April 2017
    China
  3. Marketing to Singles - China - March 2017

    “The singles market is made up with diverse minds – some happy (and voluntary) to be single and some struggling to get married (ie married-people-in-waiting), but their passions, hobbies and interest in diverse campaigns and promotions are similar to married people. That singles are less active in ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    March 2017
    China
  4. Marketing to Over-55s - China - February 2017

    “Three misconceptions about senior consumers: assuming they tend to live the old fashioned way and thus think less about improvement and would pay more for premium or advanced product features just because they can afford and not recognising the diversity of the senior consumers in terms of their ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    February 2017
    China
  5. Marketing to Students - China - October 2016

    “Today’s Chinese university students are more independent financially and mentally. They make sensible and value-driven purchases and like brands that speak their minds. Showing off is not a primary pursuit. They intend to live free from societal pressure and competition. To achieve greater ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    October 2016
    China
  6. Weight Loss and Health Supplements - China - September 2016

    “Despite a big population of people diagnosed with overweight issues, the weight loss market in China only achieved moderate growth in 2015-16. The health supplement market grew faster by comparison, but still remains highly fragmented with fierce competition. There is no reason for brands to ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    September 2016
    China
  7. Marketing to Teens - China - September 2016

    “Chinese teenagers are more digitally savvy than older generations. This makes them feel globally connected and gives them easier access to information and knowledge, but also exposes them to many distractions from school work and places them under a high level of competitive pressure. Coupled ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    September 2016
    China
  8. Credit and Loan Products - China - July 2016

    “How credit and loan products could be designed and operated is more influenced by regulators than providers. In China, benefiting from the Inclusive Finance policy, internet finance players like peer-to-peer lending firms, internet-based banks and equity crowdfunding platforms are thriving. ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    July 2016
    China
  9. Marketing to Mintropolitans - China - June 2016

    “There are lucrative opportunities for market players – manufacturers, retailers and service operators – to cater to Chinese consumers’ growing desire for expressing their individualism, collecting new and exciting experiences and creating balance and wellbeing in life. Brands should particularly ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    June 2016
    China
  10. The Chinese Consumer - China - April 2016

    “China is gradually progressing into an energy-saving, environmental-friendly and technology-driven economy in which mass industrial production is giving way to domestic consumption to act as the key growth engine. Ever-increasing disposable income and an optimistic economic outlook encourages ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    April 2016
    China
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