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Alcoholic Drink Market Research

Mintel’s alcoholic drink market research reports provide a comprehensive and extensive overview of the marketplace including information on the alcoholic drink market size and alcoholic drink market share.


Mintel’s alcoholic drink industry reports can help you gain further insight into the alcoholic drink market trends and gain valuable alcoholic drink consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute alcoholic drink industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Pub Visiting - UK - May 2016

    “Many publicans have evolved their venues and placed a greater emphasis on food in order to remain profitable. That ‘high-quality food’ is the factor which is most likely to entice people to try a new pub underlines how an appealing menu can help to pubs to broaden their customer base.”
    – Chris ...

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    £1,750.00 (Excl.Tax)
    Consumer Report
    May 2016
    UK
  2. Pub Visiting - UK - May 2015

    “More one-off promotions, for example, linking into seasonal produce, and enabling consumers to redeem the offer on smartphones rather than with paper vouchers could help to boost usage of promotions.”
    – Chris Wisson, Senior Drinks Analyst

    This report looks at the following areas:

    • Utilising ...

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    £1,750.00 (Excl.Tax)
    Consumer Report
    May 2015
    UK
  3. Attitudes towards Low- and Non-alcoholic Drink - UK - April 2015

    “Cost is also a barrier hampering over-45s’ interest in the market and introductory offers or money-back guarantees could encourage trial to try to address the doubts about the quality of these drinks.”

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    £1,750.00 (Excl.Tax)
    Consumer Report
    April 2015
    UK
  4. Attitudes towards Premium Alcoholic Drinks - UK - March 2015

    "As many consumers appear to have become savvier and more discerning, brands need to move beyond attaching a generic premium claim to their drinks."

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    £1,750.00 (Excl.Tax)
    Consumer Report
    March 2015
    UK
  5. Drinking Out of the Home - UK - July 2014

    “Some 44% of out-of-home drinkers state that they prefer to drink in venues which offer locally produced drinks. Pubs can use local products to entice visitors but communicating the availability of these, such as via external signage, is central to reaping the benefits.”

    – Chris Wisson, Senior ...

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    £1,750.00 (Excl.Tax)
    Consumer Report
    July 2014
    UK
  6. Drinking in the Home - UK - June 2014

    “Encouraging consumers to trade up to better quality is possible given that 62% of drinkers think that it is worth paying more for better quality. The key to this is conveying tangible reasons for the higher price, for example the use of high-quality ingredients or limited batches.”

    – Chris Wisson, ...

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    £1,750.00 (Excl.Tax)
    Consumer Report
    June 2014
    UK
  7. Pub Visiting - UK - May 2014

    “Times have changed for the pub industry and publicans should be carefully working out how to tailor their food menus, for example by using local ingredients and tiering prices, to their customers to stave off competition from other pubs and restaurants.”

    – Chris Wisson, Senior Drinks Analyst

    This ...

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    £1,750.00 (Excl.Tax)
    Consumer Report
    May 2014
    UK
  8. Own Label Alcoholic Drinks - UK - April 2014

    "Retailers should proactively promote their quality and awards won to level the playing field against brands, particularly as the economy improves and brands are poised to benefit from an easing of the budgeting mentality"

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    £1,750.00 (Excl.Tax)
    Consumer Report
    April 2014
    UK
  9. Alcoholic Drink Packaging Trends - UK - February 2014

    "While information on the label can be influential, the actual feel of the product can also sway shoppers' purchasing decision."

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    £1,750.00 (Excl.Tax)
    Consumer Report
    February 2014
    UK
  10. Christmas Drinking - UK - November 2010

    • Christmas is the perfect time for brands to attract 18-34 year-old drinkers. For example, over half (53%) of this age group who are Christmas drink buyers try something outside of their usual repertoire of drinks during the festive period.
    • Alcohol manufacturers have an opportunity to help make ...

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    £1,750.00 (Excl.Tax)
    Consumer Report
    November 2010
    UK
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