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Drink and Tobacco Market Research

Mintel’s drink and tobacco market research reports provide a comprehensive and extensive overview of the marketplace including information on the drink and tobacco market size and drink and tobacco market share.


Mintel’s drink and tobacco industry reports can help you gain further insight into the drink and tobacco market trends and gain valuable drink and tobacco consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute drink and tobacco industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. RTD Alcoholic Drinks - China - June 2017

    “China’s RTD alcoholic drinks market is estimated to be slowly recovering in 2017 in both volume and value sales from its significant fall in 2016. Companies and brands were relying too much on marketing and ignoring the products per se, which contributed to the market’s sudden rise as well as ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    June 2017
    China
  2. Beer - China - December 2016

    “Chinese consumer spending has been hit by the economic slowdown; beer sales in China are also slowing, essentially caused by premiumisation (quality over quantity which has resulted in reduced volume sales) and unfavourable weather (eg a rainy summer and severe flooding influenced levels of beer ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    December 2016
    China
  3. Wine - China - November 2016

    “Although domestic wine players are still the market leaders, along with easier access to online shopping and international products, consumers in China have become more aware of foreign brands and imported wines. Wine in China is no longer seen as an indulgence of the elite as it previously was, ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    November 2016
    China
  4. Western Spirits - China - September 2016

    “China’s Western spirits market is under pressure and reflects how the anti-extravagance campaign has affected the luxury sector. Market recovery has been seen and future growth can be projected based on current forecasts and trends, such as premiumisation in the non-business sector and positive ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    September 2016
    China
  5. On-trade Alcoholic Drinks - China - July 2016

    “Now is a transformative phrase for the alcoholic drinks market. Growth rate will be low but stable over the next five years to 2021. With the rise of an experiential consumption culture and stronger influence from Western lifestyle and purchasing value, Chinese consumers are eager to seek out ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    July 2016
    China
  6. Chinese Spirits - China - June 2016

    “The Chinese spirits market developed slowly but is now resilient and shows signs of recovery. Price reduction is not a sustainable tactic for premium baijiu market players to deal with the pressure of anti-extravagance; companies and brands should concentrate on the uniqueness of baijiu to ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    June 2016
    China
  7. Beer - China - December 2015

    “There is a positive correlation between drinking international beer and development. This means that international brands have a higher consumer base in tier one cities than tier two and three cities: the more affluent the consumer, and the more educated, the more likely they are to be in a ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    December 2015
    China
  8. Wine - China - October 2015

    “The wine market is finally showing signs of recovery with importing activities thawing. Domestic brands, on the other hand, are suffering from intensified competition in the mid-range.”

    David Zhang, Senior Drink Analyst

    This report answers the following questions:

    • How to identify the hidden gem – ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    October 2015
    China
  9. Western Spirits - China - September 2015

    “Given the complexity of the drinking culture in China and the wide range of products within the Western spirits market, one-for-all marketing communication and product design are no longer fit for purpose. Further segmentation based on regional differences at city level is needed to triumph in ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    September 2015
    China
  10. On-trade Alcoholic Drinks - China - June 2015

    “The market as a whole is showing signs of recovering, albeit in a volatile way. Levels of wine imports are recovering from the huge dip in 2013, baijiu brands are reporting rather positive figures in their first quarter reports in 2015, and beer, despite the disappointing 2014, is looking to a ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    June 2015
    China
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