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Drink and Tobacco Market Research

Mintel’s drink and tobacco market research reports provide a comprehensive and extensive overview of the marketplace including information on the drink and tobacco market size and drink and tobacco market share.


Mintel’s drink and tobacco industry reports can help you gain further insight into the drink and tobacco market trends and gain valuable drink and tobacco consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute drink and tobacco industry intelligence. Our market intelligence reports span hundreds of countries and regions.

  1. Carbonated Soft Drinks - US - June 2014

    Carbonated Soft Drinks - US - June 2014

    “The carbonated soft drink market is continuing to decline as consumers are driven away by artificial sweeteners, high sugar content, and other ingredient concerns. The CSD category is an easy target as other beverages innovate and entice consumers away from sodas.”

    – Elizabeth Sisel, Beverage ...

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  2. Craft Beer - US - June 2014

    Craft Beer - US - June 2014

    “The leading purchase driver among craft beer drinkers is style, pointing to a more discerning consumer base. This focus on style and flavor is a major element that differentiates a craft beer drinker from the rest, and points to the future of beer in the US. Whereas consumers used to have to turn ...

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  3. Consumo de Bebidas Fora de Casa - Tendências - Brasil - Junho 2014

    Consumo de Bebidas Fora de Casa - Tendências - Brasil - Junho 2014

    "Apesar da redução do consumo de bebidas alcoólicas fora de casa observada no Brasil nos últimos anos, marcas de bebidas, principalmente de destilados, abrem cada vez mais bares próprios no país. Essa é uma estratégia interessante para incentivar o aumento do consumo e promover lançamentos ...

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  4. On-trade Alcoholic Drinks - China - June 2014

    On-trade Alcoholic Drinks - China - June 2014

    'When it comes to alcoholic drinks, women's spending is significantly less compared with men and female consumers are widely considered 'hard to reach'. Highlighting food pairing and partnering with Asia restaurants in online-based campaigns should help brands stand out when targeting women.'

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  5. On-premise Beverage Consumption Trends - Brazil - June 2014

    On-premise Beverage Consumption Trends - Brazil - June 2014

    “Although there has been a fall in consumption of spirits in the on-trade sector in recent years, a number of brands, especially spirit brands, are opening their own bars in Brazil. This provides an interesting way to promote consumption and showcase the latest launches. Beer, which is the most ...

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  6. Bebidas Esportivas e Energéticas - Brasil - Junho 2014

    Bebidas Esportivas e Energéticas - Brasil - Junho 2014

    "O alcance relativamente baixo das bebidas energéticas e esportivas pode estar sendo influenciado pela comunicação restrita dos seus benefícios, segmentando muito os públicos que as consomem, e as ocasiões em que essas bebidas podem ser consumidas. É importante ressaltar para os brasileiros que os ...

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  7. Sports and Energy Drinks - Brazil - June 2014

    Sports and Energy Drinks - Brazil - June 2014

    “The relatively low penetration of energy and sports drinks in Brazil may be caused by the restricted communication of their benefits, and by only targeting specific demographics and consumption occasions. It is important to emphasize to Brazilians that energy drinks are not just for young people ...

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  8. Black Consumers and Social Media - US - May 2014

    Black Consumers and Social Media - US - May 2014

    “Social media has become a forum for Black consumers. It is one space where consumers feel as though they can remove their mask and totally be themselves and express themselves, oftentimes without fear of judgment. But, this notion doesn’t extend to brands. Companies are still companies on social ...

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  9. Alcoholic Beverage Drinking Occasions - US - May 2014

    Alcoholic Beverage Drinking Occasions - US - May 2014

    “Alcoholic beverage consumers, particularly Millennials, are constantly looking for innovative offerings to improve on their drinking occasion experiences. However, consumers’ diverse drinking preferences are challenging brands to keep their consumers coming back. Category crossover innovation and ...

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  10. Carbonated Soft Drinks - China - May 2014

    Carbonated Soft Drinks - China - May 2014

    "Consumers’ personal interests, various food scares as well as rising health issues such as obesity, are fuelling demand for innovations in ingredients, flavours and packaging. Mintel research shows that ingredients that can provide added health benefits could broaden the appeal of CSDs."

    - Eileen ...

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