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Drink and Tobacco Market Research

Mintel’s drink and tobacco market research reports provide a comprehensive and extensive overview of the marketplace including information on the drink and tobacco market size and drink and tobacco market share.


Mintel’s drink and tobacco industry reports can help you gain further insight into the drink and tobacco market trends and gain valuable drink and tobacco consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute drink and tobacco industry intelligence. Our market intelligence reports span hundreds of countries and regions.

  1. Hispanic Consumers and Non-Alcoholic Beverages - US - November 2014

    Hispanic Consumers and Non-Alcoholic Beverages - US - November 2014

    “While Hispanics tend to stick to the beverages that they know and like, smaller brands trying to reach them may be able to create a potentially profitable and long-term relationship by investing time and effort to get to know them, establish a presence where they are, and invite them to try the ...

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  2. Wine - China - November 2014

    Wine - China - November 2014

    “The abrupt shift in the wine market - with volume and average prices going down - seemed unimaginable when premium wines were seeing their retail values sky rocket. However, the sharp decline in importing and domestic production shows that the bubble is finally bursting. However, this is far from ...

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  3. Wine - Brazil - October 2014

    Wine - Brazil - October 2014

    “Brazil has a wide range of high-quality and award-winning wines, but its consumption is still relatively low compared to other alcoholic beverages, such as beer. By using the expertise of the beer category – the most popular alcoholic drink among Brazilians – wine producers could help boost sales ...

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  4. Wine - US - October 2014

    Wine - US - October 2014

    “While indications point to an advantage for off-premise merchandisers, shifts in the market, including the expansion of sales locations, are making the wine retail landscape increasingly competitive. While this is good news for the category, growing the reach of wine, it’s requiring sellers to ...

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  5. Vinho - Brasil - Outubro 2014

    Vinho - Brasil - Outubro 2014

    “Para aumentar o consumo de vinhos no Brasil, é possível estimular novos usos do espumante, ainda muito percebido como uma bebida somente para ocasiões especiais. Comunicar benefícios da categoria relevantes às mulheres, como vinhos mais suaves, e aos consumidores acima de 45 anos, como atributos ...

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  6. Dark Spirits - US - October 2014

    Dark Spirits - US - October 2014

    “Dark spirits, whiskey in particular, have managed to grow sales fairly strongly in recent years, yet they remain far from routine in consumers’ alcohol-consumption routines. Flavor innovation is drawing the interest of some consumers, but such efforts may be overshadowed by the rush of RTD ...

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  7. Still, Sparkling and Fortified Wine - UK - October 2014

    Still, Sparkling and Fortified Wine - UK - October 2014

    “The scope to increase value sales is limited by the heavy promotional activity that is both accepted and expected by shoppers. Therefore, other avenues such as clearer information about the differences between more and less expensive wines and the opportunity to sample wines before buying may be ...

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  8. Dark Spirits and Liqueurs - UK - October 2014

    Dark Spirits and Liqueurs - UK - October 2014

    “While whisky brands seek to make themselves more accessible to a wider pool of users through encouraging mixability and flavoured expressions, operators in the rum category are seeking to carve out a place at the premium and super premium tiers with aged expressions”
    – Douglas Faughnan, Senior ...

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  9. Coffee - US - September 2014

    Coffee - US - September 2014

    “Coffee manufacturers face increased competition both from within their own category and from other beverages. Consumers are embracing the choice and variety of coffee options and from other beverages, but with a slowly improving economy, manufacturers will be challenged to maintain consumer ...

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  10. Tea and Coffee - Canada - September 2014

    Tea and Coffee - Canada - September 2014

    “Appealing to older coffee drinkers, for example via pods/capsules which use intense roasts, could help to tap into this flavour interest in a more targeted manner.”
    – Andrew Zmijak , Consumer Behaviour Research Analyst

    This report looks at the following issues:

    • Increasing popularity of coffee pods ...

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