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Drink and Tobacco Market Research

Mintel’s drink and tobacco market research reports provide a comprehensive and extensive overview of the marketplace including information on the drink and tobacco market size and drink and tobacco market share.


Mintel’s drink and tobacco industry reports can help you gain further insight into the drink and tobacco market trends and gain valuable drink and tobacco consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute drink and tobacco industry intelligence. Our market intelligence reports span hundreds of countries and regions.

  1. Coffee - China - August 2014

    Coffee - China - August 2014

    “Brands can market the western coffee culture to Chinese consumers, but still need to localise their products to fit Chinese palates. For the dominant instant coffee segment, growth opportunities come from expanding usage occasions and upgrading the majority medium users to heavy users through ...

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  2. Energy Drinks - US - August 2014

    Energy Drinks - US - August 2014

    “While the energy drink and shot category is still young and growing, many consumers are still not consuming them. New launches and marketing is increasing awareness, but the food and beverage industry is overflowing with offerings that provide similar energy functions without the safety and ...

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  3. Sports and Energy Drinks - China - July 2014

    Sports and Energy Drinks - China - July 2014

    Brands need to go beyond vitamin enriched drinks as the only way to convey a healthy image for sports and energy drinks. Consumers concern over negative ingredients suggests there is potential demand for more products with natural ingredients, reduced calorie and free from additives."

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  4. Black Consumers Attitudes toward Advertising - US - July 2014

    Black Consumers Attitudes toward Advertising - US - July 2014

    "Many marketers are shifting their dollars away from the Black consumer segment, while others are moving their initiatives away from traditional to digital. Since Blacks are receptive to advertising and want to see more targeted to them, they are paying attention to which companies demonstrate a ...

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  5. Tea and RTD Tea - US - July 2014

    Tea and RTD Tea - US - July 2014

    “The healthfulness of tea has been heavily pushed through media and marketing. However, consumers’ focus may be switching away from health, which they have most likely come to expect from the category, and are now looking for flavor and product innovation to keep them interested."

    –    Elizabeth ...

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  6. Cerveja - Brasil - Julho 2014

    Cerveja - Brasil - Julho 2014

    "A cerveja é a bebida alcoólica favorita do brasileiro: no ano passado, foram consumidos o equivalente a 66 litros por pessoa. O Brasil é, de longe, o maior mercado de cerveja da América Latina e o terceiro maior mercado em volume do mundo.”
    – Andre Euphrasio, Analista de Pesquisas

    Embora o setor de ...

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  7. Beer - Brazil - July 2014

    Beer - Brazil - July 2014

    “Beer is the favorite alcoholic beverage in Brazil. The country is by far the largest beer market in Latin America and the third largest market in volume in the world. Brazilians drank the equivalent of 66 liters per capita last year.”
    – Andre Euphrasio, Research Analyst

    The microbrewery sector is ...

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  8. Carbonated Soft Drinks - Canada - July 2014

    Carbonated Soft Drinks - Canada - July 2014

    “Natural sweeteners such as stevia may help to reduce these perceptions of artificiality and help to boost consumption among Millennial females.”
    - Warren de Lima, Senior Food and Drink Analyst
    This report looks at the following issues:

    • Lower/no-calorie CSDs continue to provide growth opportunities

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  9. Carbonated Soft Drinks - US - June 2014

    Carbonated Soft Drinks - US - June 2014

    “The carbonated soft drink market is continuing to decline as consumers are driven away by artificial sweeteners, high sugar content, and other ingredient concerns. The CSD category is an easy target as other beverages innovate and entice consumers away from sodas.”

    – Elizabeth Sisel, Beverage ...

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  10. Craft Beer - US - June 2014

    Craft Beer - US - June 2014

    “The leading purchase driver among craft beer drinkers is style, pointing to a more discerning consumer base. This focus on style and flavor is a major element that differentiates a craft beer drinker from the rest, and points to the future of beer in the US. Whereas consumers used to have to turn ...

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