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Financial Services Market Research

Mintel’s financial services market research reports provide a comprehensive and extensive overview of the marketplace including information on the financial services market size and financial services market share.


Mintel’s financial services industry reports can help you gain further insight into the financial services market trends and gain valuable financial services consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute financial services industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Millennials and Finance - US - April 2017

    "As Millennials continue down their financial journey, reaching this group will require going beyond generational marketing to target these consumers within their specific life stage. Millennials are between the ages of 22 and 39 (turning 40 in 2017) and, as such, represent a mixed group of ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    April 2017
    US
  2. Retail Banking and Credit Unions - US - February 2017

    There are few industries that reach as many consumers across the US like financial services do. Nearly 100% of American consumers currently own some sort of financial account at a retail bank or credit union and are affected by the proliferation of financial technology, products, and trends. The ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    February 2017
    US
  3. The Financial Lives of College Students - US - January 2017

    "College students are typically just beginning their financial journey into adulthood. Their key financial behaviors are not yet established, and they are still looking for a more traditional banking experience. It is important to realize that investing is still somewhat of a mystery to this age ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    January 2017
    US
  4. Mobile Banking - US - September 2016

    "Consumers increasingly use their mobile devices – especially their phones – to manage every aspect of their lives. However, this reliance has not transferred completely to banking. This Report will examine some of the reasons why this is so and the steps financial institutions can take to ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    September 2016
    US
  5. Consumers and Credit Cards - US - July 2016

    Consumers can be influenced by strategic marketing messages during the credit card application process as they compare how various rewards and incentive programs meet their individual needs. Demographics play a role in which card types are most likely to meet their criteria and how marketers might ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    July 2016
    US
  6. Consumer Attitudes Toward FinTech - US - May 2016

    FinTech start-ups are fundamentally altering how consumers interact with financial services by delivering these services faster and by factoring in an ever-growing volume and variety of data for assessing the value of potential customers. Traditional finance brands are also leveraging the ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    May 2016
    US
  7. Retail Banking and Credit Unions - US - February 2015

    “The banking industry is becoming competitive and new entrants into the market are largely technologically-based alternatives. Millennials are the prime target of these upstart companies, as well as everyone else, and the country’s changing demographics are providing a new customer base.”

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    February 2015
    US
  8. Innovations in Banking - US - November 2014

    “Banks need to continue to push the innovation envelope, not only because that is what their competitors are doing, but because it is what consumers want.”
    – Robyn Kaiserman, Financial Services Analyst

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    November 2014
    US
  9. Vehicle Financing - US - April 2014

    “The overall stability in the retail credit markets means vehicle financers have access to cheap credit to lend at competitive rates. As the market for low interest loans has become saturated in the super prime and prime risk tiers, increasingly, financers are looking mostly toward nonprime and ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    April 2014
    US
  10. Retail Banks and Credit Unions - US - February 2014

    "Now that the banking industry is recovering from the financial crisis, it can begin to tackle the new challenges it faces. One challenge is to attract new customers, especially young ones, and banks and credit unions are fighting it out, competing on the emerging mobile banking battlefield."

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    February 2014
    US
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