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Financial Services Market Research

Mintel’s financial services market research reports provide a comprehensive and extensive overview of the marketplace including information on the financial services market size and financial services market share.


Mintel’s financial services industry reports can help you gain further insight into the financial services market trends and gain valuable financial services consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute financial services industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Consumer Payments and Credit Cards - Canada - November 2017

    “Awareness of debit card rewards is not high but there are segments that prefer debit so banks can use an attractive rewards program as a first time relationship builder.”
    – Sanjay Sharma, Senior Financial Services Analyst

    This Report looks at the following areas:

    • Credit and cash are the most popular ...

    Read More
    US $3,995.00 (Excl.Tax)
    Consumer Report
    November 2017
    Canada
  2. Consumer Attitudes towards FinTech - Canada - June 2017

    “Awareness of some of the newer digital products is still fairly low so companies offering these products need to explain to Canadians how these products can simplify their financial lives.”

    This report will cover the following areas:

    •     Women are not as prolific in digital finance tool usage
    •     ...

    Read More
    US $3,995.00 (Excl.Tax)
    Consumer Report
    June 2017
    Canada
  3. The Home Buying Process - Canada - May 2017

    “The majority of Canadians expect proactive government policy intervention to cool overheated real estate markets, with the Greater Toronto Area being the most likely significant source of economic spillover effects if there is a noteworthy market correction.”
    – Sanjay Sharma, Senior Financial ...

    Read More
    US $3,995.00 (Excl.Tax)
    Consumer Report
    May 2017
    Canada
  4. Credit Unions and Retail Banking - Canada - February 2017

    “Family relationships are an influential factor behind choice of first bank so incentivizing parents to open accounts for their children is a sound strategy.”

    –    Sanjay Sharma, Senior Financial Services Analyst

    This report will cover the following areas:

    • TD and RBC are the top two primary bank ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    February 2017
    Canada
  5. Affluent/Mass Affluent Investing and Banking - Canada - November 2016

    “Financial advisors serving the affluent must not only develop a wider range of skills but also understand their attitudinal differences such as those related to risk perception and charitable giving.”
    – Sanjay Sharma, Senior Financial Services Analyst

    This report examines the following issues:

    Read More
    US $3,995.00 (Excl.Tax)
    Consumer Report
    November 2016
    Canada
  6. Consumer Finances and Priorities - Canada - August 2016

    “Canadians are somewhat pessimistic about economic conditions and concerned about food inflation and employment but the housing market is not a national concern”.
    – Sanjay Sharma, Senior Financial Services Analyst

    This report discusses the following key topics:

    • Consumer confidence is middling at best

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    August 2016
    Canada
  7. Banking Channel Usage and Preferences - Canada - July 2016

    “The merging of digital and human channels in the form of chatbots and robo-advisors is the next key development in the world of banking channels.”

    Sanjay Sharma, Senior Financial Services Analyst

    This report looks at the following areas:

    • Age is a key determinant of payment methods used
    • Around one in ...

    Read More
    US $3,995.00 (Excl.Tax)
    Consumer Report
    July 2016
    Canada
  8. Mortgages/Residential Mortgage Lending - Canada - March 2016

    "A current banking relationship is the most important choice factor for consumers when choosing a mortgage lender, underlying the importance of a strong branch network and motivated front-line staff to cross-sell mortgage products."
    – Sanjay Sharma, Senior Financial Services Analyst

    This report ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    March 2016
    Canada
  9. The Underbanked - Canada - February 2016

    “Disruptive start-ups have the potential to poach future generations of banking customers by offering them lower-cost alternatives to conventional services and becoming a trusted alternative. Conversely, this could also lead to alliances with mainstream financial institutions.”

    – Sanjay Sharma, ...

    Read More
    US $3,995.00 (Excl.Tax)
    Consumer Report
    February 2016
    Canada
  10. Generational Banking - Canada - January 2016

    “Old is gold in Canada in terms of wealth and financial security as over-65s report having the highest amount of investments, lowest debt and feel most financially secure.”

    - Sanjay Sharma, Senior Financial Services Analyst

    This report looks at the following areas:

    • Over-65s have the highest ownership ...

    Read More
    US $3,995.00 (Excl.Tax)
    Consumer Report
    January 2016
    Canada
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