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Financial Services Market Research

Mintel’s financial services market research reports provide a comprehensive and extensive overview of the marketplace including information on the financial services market size and financial services market share.


Mintel’s financial services industry reports can help you gain further insight into the financial services market trends and gain valuable financial services consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute financial services industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Loyalty Programs in Financial Services - US - November 2013

    “Loyalty programs need to address consumers’ desire for financial security and fiscal responsibility that has continued since the financial crisis of 2008. Loyalty program providers need to think differently about what might appeal to the customer, and go beyond the traditional program features in ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    November 2013
    US
  2. Retailer Loyalty Programs - US - August 2013

    “While consumers increasingly expect a personalized retailer experience, they are also worried about privacy and the use of their personal information. Transparency in data collection and usage is critical to building trust. Convincing them that data collected by retailers is being used to enhance ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    August 2013
    US
  3. Hispanic Consumers and Financial Services - US - July 2013

    “Engaging with underbanked Hispanics is not a one-off process. Hispanics who do begin using banking products need to be convinced of their ongoing value in order to stay engaged. In addition, Hispanics who do use some banking products can always be educated about other products that they might not ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    July 2013
    US
  4. Brand Perceptions of Canadian Financial Institutions - August 2012

    Canadian financial institutions generally have good reputations, and Canadian financial banking and insurance companies are regarded as some of the safest in the world. However, Canadian banking and insurance consumers have varying opinions about financial services brands and the customer ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    August 2012
    US
  5. Canadian Lifestage Financial Services Marketing - April 2012

    The Canadian consumer is currently facing considerable challenges. Unemployment is high, people are worried about being able to save enough to enjoy a comfortable retirement, and household debt is approaching levels that may indicate they are about to face their own credit crisis.

    Millennials and ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    April 2012
    US
  6. The Financial Advisor Channel - US - March 2012

    The strengthening of the economy has been a boon for the advisor market. Assets under management have rebounded to levels not seen since before the 2008 crisis and most advisors expect to keep growing their businesses. Baby Boomers are beginning to retire and will require financial assistance to ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    March 2012
    US
  7. Behavioral Finance - US - March 2011

    In 2006, Mintel published a report about Behavioral Finance and described how financial decisions and behaviors are not always rational. Rather, cognitive biases and emotional distortions often influence consumer financial decisions. Since that time, the world has experienced a massive global ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    March 2011
    US
  8. Loyalty Marketing - US - September 2010

    Whether despite the recession or because of it, loyalty marketing programs are alive and thriving. There are more than 1.8 billion program memberships in this country today—more than ever before—and considering the commitment to increased expenditures marketers have expressed, that number is ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    September 2010
    US
  9. Baby Boomers and Finance - US - January 2010

    Baby Boomers have long been an attractive target for consumer marketers due to the sheer size of this generation and its substantial spending power. As members of the Baby Boomer generation move closer to their retirement years, they are losing some of their allure to consumer marketers, but they ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    January 2010
    US