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Financial Services Market Research

Mintel’s financial services market research reports provide a comprehensive and extensive overview of the marketplace including information on the financial services market size and financial services market share.


Mintel’s financial services industry reports can help you gain further insight into the financial services market trends and gain valuable financial services consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute financial services industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Lifestyles of Affluent and High Net Worth Consumers - US - December 2016

    US Affluent and HNWIs, with their large amount of income-producing assets, are important to lifestyle brands, particularly those offering value-added products and services. With higher-than-average household incomes, they command a significant amount of purchasing power across a variety of areas, ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    December 2016
    US
  2. Attitudes towards Higher Education - US - December 2015

    "A college degree is still largely viewed as a necessity for a successful career and as a source of greater job security. However, the cost, lack of flexibility, and lengthy time commitment have some adults looking for alternatives to a traditional education."

    - Lauren Bonetto, Lifestyles & Leisure ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    December 2015
    US
  3. Black Consumers Attitudes toward Advertising - US - July 2014

    "Many marketers are shifting their dollars away from the Black consumer segment, while others are moving their initiatives away from traditional to digital. Since Blacks are receptive to advertising and want to see more targeted to them, they are paying attention to which companies demonstrate a ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    July 2014
    US
  4. Loyalty Programs in Financial Services - US - November 2013

    “Loyalty programs need to address consumers’ desire for financial security and fiscal responsibility that has continued since the financial crisis of 2008. Loyalty program providers need to think differently about what might appeal to the customer, and go beyond the traditional program features in ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    November 2013
    US
  5. Retailer Loyalty Programs - US - August 2013

    “While consumers increasingly expect a personalized retailer experience, they are also worried about privacy and the use of their personal information. Transparency in data collection and usage is critical to building trust. Convincing them that data collected by retailers is being used to enhance ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    August 2013
    US
  6. Hispanic Consumers and Financial Services - US - July 2013

    “Engaging with underbanked Hispanics is not a one-off process. Hispanics who do begin using banking products need to be convinced of their ongoing value in order to stay engaged. In addition, Hispanics who do use some banking products can always be educated about other products that they might not ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    July 2013
    US
  7. Canadian Lifestage Financial Services Marketing - April 2012

    The Canadian consumer is currently facing considerable challenges. Unemployment is high, people are worried about being able to save enough to enjoy a comfortable retirement, and household debt is approaching levels that may indicate they are about to face their own credit crisis.

    Millennials and ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    April 2012
    US
  8. Email and Online Marketing in Financial Services - US - November 2010

    In the consumer survey for this report, it is learned that over half of all adults 18+ who have access to the internet have either shopped for or purchased a financial product within the past year. Products likely to have been purchased are auto insurance, homeowners insurance, credit cards, ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    November 2010
    US
  9. Loyalty Marketing - US - September 2010

    Whether despite the recession or because of it, loyalty marketing programs are alive and thriving. There are more than 1.8 billion program memberships in this country today—more than ever before—and considering the commitment to increased expenditures marketers have expressed, that number is ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    September 2010
    US
  10. Baby Boomers and Finance - US - January 2010

    Baby Boomers have long been an attractive target for consumer marketers due to the sheer size of this generation and its substantial spending power. As members of the Baby Boomer generation move closer to their retirement years, they are losing some of their allure to consumer marketers, but they ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    January 2010
    US
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