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Financial Services Market Research

Mintel’s financial services market research reports provide a comprehensive and extensive overview of the marketplace including information on the financial services market size and financial services market share.


Mintel’s financial services industry reports can help you gain further insight into the financial services market trends and gain valuable financial services consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute financial services industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Attitudes towards Higher Education - US - December 2015

    "A college degree is still largely viewed as a necessity for a successful career and as a source of greater job security. However, the cost, lack of flexibility, and lengthy time commitment have some adults looking for alternatives to a traditional education."

    - Lauren Bonetto, Lifestyles & Leisure ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    December 2015
    US
  2. Lifestage Marketing - US - November 2014

    “Collaborating closely with technology for quick and efficient communication, as well as seamless and innovative product and service delivery, can help the FS industry keep up with consumers.”
    – Monica Staco, Financial Services Manager

    Read More
    US $3,995.00 (Excl.Tax)
    Consumer Report
    November 2014
    US
  3. Black Consumers Attitudes toward Advertising - US - July 2014

    "Many marketers are shifting their dollars away from the Black consumer segment, while others are moving their initiatives away from traditional to digital. Since Blacks are receptive to advertising and want to see more targeted to them, they are paying attention to which companies demonstrate a ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    July 2014
    US
  4. Canadian Lifestage Financial Services Marketing - April 2012

    The Canadian consumer is currently facing considerable challenges. Unemployment is high, people are worried about being able to save enough to enjoy a comfortable retirement, and household debt is approaching levels that may indicate they are about to face their own credit crisis.

    Millennials and ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    April 2012
    US
  5. Marketing to College Students - US - July 2011

    This report is an essential article in the armoury of anyone involved in marketing to US college students. As attendance figures increase, how are the lifestyles and attitudes of contemporary college students changing? What opportunities are there to communicate with this essential consumer group?

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    July 2011
    US
  6. Baby Boomers and Finance - US - January 2010

    Baby Boomers have long been an attractive target for consumer marketers due to the sheer size of this generation and its substantial spending power. As members of the Baby Boomer generation move closer to their retirement years, they are losing some of their allure to consumer marketers, but they ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    January 2010
    US