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Financial Services Market Research

Mintel’s financial services market research reports provide a comprehensive and extensive overview of the marketplace including information on the financial services market size and financial services market share.


Mintel’s financial services industry reports can help you gain further insight into the financial services market trends and gain valuable financial services consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute financial services industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Loyalty Programs in Financial Services - US - November 2013

    “Loyalty programs need to address consumers’ desire for financial security and fiscal responsibility that has continued since the financial crisis of 2008. Loyalty program providers need to think differently about what might appeal to the customer, and go beyond the traditional program features in ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    November 2013
    US
  2. Consumer Attitudes toward Retirement Planning - US - November 2013

    “The state of retirement savings in the US has reached crisis proportions. While many people—especially young people—know that they should be doing more, they just aren’t for any of a variety of reasons. It is critical for them to focus on developing a savings plan because an early start will ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    November 2013
    US
  3. The Insurance Purchase Decision - US - October 2013

    This report will help you to uncover opportunities and understand the key issues affecting your market. How? By giving you instant access to analysis and critical recommendations. It will also challenge routine thinking by providing fresh, new perspectives that energizes your thought processes.

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    October 2013
    US
  4. Consumer Attitudes toward Technology in Financial Services - US - September 2013

    “While ‘electronic banking’ used to mean banking by computer, it now encompasses three devices: computers, smartphones, and tablets. Because each device is different, both with regard to the people who use them and the functions for which they are used, banks that want customers to migrate to ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    September 2013
    US
  5. Consumer Attitudes toward Marketing Channels in Financial Services - US - August 2013

    “Changing demographics, changing technology, and consumers’ increasing demand to be able to access information whenever they want using whatever method they want are driving massive changes in the way financial services companies market their products and services. The most successful companies ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    August 2013
    US
  6. Marketing Financial Services to Millennials - US - August 2013

    “In some ways the Millennial market is the biggest challenge for marketers in financial services. For one thing, they don’t respond as well to traditional financial marketing strategies, so marketers need to work hard to develop campaigns that are fun and engaging. They are also the most fickle ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    August 2013
    US
  7. Retailer Loyalty Programs - US - August 2013

    “While consumers increasingly expect a personalized retailer experience, they are also worried about privacy and the use of their personal information. Transparency in data collection and usage is critical to building trust. Convincing them that data collected by retailers is being used to enhance ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    August 2013
    US
  8. Consumer Attitudes Towards Debt - US - July 2013

    “Many financial services providers, such as credit card issuers and home equity loan providers, have traditionally focused their business models on encouraging consumers to spend money. However, a more appropriate model that meets the goals of consumers in these days of household financial ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    July 2013
    US
  9. Black Consumers and Financial Services - US - July 2013

    “Given the relatively high rate of unemployment and the impact of the housing crisis, many Black consumers have less-than-perfect credit scores and significantly lower net worth than their White counterparts. According to an article in CNNMoney, White Americans have 22 times more wealth than Black ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    July 2013
    US
  10. Hispanic Consumers and Financial Services - US - July 2013

    “Engaging with underbanked Hispanics is not a one-off process. Hispanics who do begin using banking products need to be convinced of their ongoing value in order to stay engaged. In addition, Hispanics who do use some banking products can always be educated about other products that they might not ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    July 2013
    US
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