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Financial Services Market Research

Mintel’s financial services market research reports provide a comprehensive and extensive overview of the marketplace including information on the financial services market size and financial services market share.


Mintel’s financial services industry reports can help you gain further insight into the financial services market trends and gain valuable financial services consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute financial services industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Home, Auto and Travel Insurance - Canada - June 2015

    “The challenge for home, auto and travel insurers is multi-faceted, with bottom-line results relying on factors such as attracting new customers. Making insurance easier to purchase by simplifying insurance language and providing consumers with easy step-by-step procedures online.&rdquo

    Read More
    US $3,995.00 (Excl.Tax)
    Consumer Report
    June 2015
    Canada
  2. Brand Perceptions of Canadian Financial Service Institutions - Canada - May 2015

    “Although there is a common perception that all banks are the same, a more in-depth look beneath the surface reveals distinct brand characteristics with some major players succeeding in projecting a more innovative and friendly brand image.”

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    May 2015
    Canada
  3. Loyalty in Financial Services - Canada - April 2015

    “The preference of high income earners for unique/non-purchasable rewards is an opportunity for marketers to think out-of-the-box and come up with creative rewards which may not be materially extravagant, but appeal to the status conscious.”>

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    April 2015
    Canada
  4. Consumer Lending - Canada - March 2015

    “Leveraging the goodwill generated through customer interactions while selling complex products such as mortgages, can be a catalyst for the sale of other lending products.”

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    March 2015
    Canada
  5. Attitudes towards Technology in Financial Services - Canada - March 2015

    “Consumers are looking for new ways to interact with their banks. While incentives may help to encourage the adoption of mobile banking actions, communicating course of actions and safeguards in-place in case of security breaches should help positively influence adoption of mobile transactions.”

    Read More
    US $3,995.00 (Excl.Tax)
    Consumer Report
    March 2015
    Canada
  6. Banks and Credit Unions - Canada - February 2015

    “The death of the traditional branch network, widely touted a few years back, appears to be greatly exaggerated.”

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    February 2015
    Canada
  7. Savings and Investments - Canada - January 2015

    “Devising innovative incentive schemes is the key to encouraging product consolidation and achieving the Holy Grail of increasing customer wallet share in the savings and investments marketplace.”

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    January 2015
    Canada
  8. The Insurance Purchase Decision - Canada - December 2014

    “Moving from a product- to a solution-centred relationship is the challenge that insurance companies face as they strive to increase brand loyalty and share of customer wallet.”
    – Sanjay Sharma, Senior Financial Services Analyst

    This report discusses the following key topics:

    • Consolidation and how ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    December 2014
    Canada
  9. Consumer Payment Preferences - Canada - November 2014

    “Security and trust issues are the dominant factors in the minds of consumers at present and override the convenience benefits of contactless cards and mobile banking.”
    – Sanjay Sharma, Senior Financial Services Analyst

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    November 2014
    Canada
  10. Life Insurance - Canada - September 2014

    “Greater clarity in their policies, an easy application process, hassle-free payouts to beneficiaries and more disclosure around the compensation model of insurance agents are all steps that the industry could work on to increase trust levels.”
    - Sanjay Sharma, Senior Financial Services Analyst
    This ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    September 2014
    Canada
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