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Financial Services Market Research

Mintel’s financial services market research reports provide a comprehensive and extensive overview of the marketplace including information on the financial services market size and financial services market share.


Mintel’s financial services industry reports can help you gain further insight into the financial services market trends and gain valuable financial services consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute financial services industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. The Insurance Purchase Decision - Canada - December 2014

    “Moving from a product- to a solution-centred relationship is the challenge that insurance companies face as they strive to increase brand loyalty and share of customer wallet.”
    – Sanjay Sharma, Senior Financial Services Analyst

    This report discusses the following key topics:

    • Consolidation and how ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    December 2014
    Canada
  2. Consumer Payment Preferences - Canada - November 2014

    “Security and trust issues are the dominant factors in the minds of consumers at present and override the convenience benefits of contactless cards and mobile banking.”
    – Sanjay Sharma, Senior Financial Services Analyst

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    November 2014
    Canada
  3. Life Insurance - Canada - September 2014

    “Greater clarity in their policies, an easy application process, hassle-free payouts to beneficiaries and more disclosure around the compensation model of insurance agents are all steps that the industry could work on to increase trust levels.”
    - Sanjay Sharma, Senior Financial Services Analyst
    This ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    September 2014
    Canada
  4. Retirement Planning - Canada - August 2014

    "The financial industry needs to go beyond projecting retirement dollar amounts and offer solutions that include effective decumulation strategies and more customized long-term insurance products that are aligned to government health care coverage."

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    August 2014
    Canada
  5. Health Insurance - Canada - July 2014

    "Leveraging themes of peace of mind and risk avoidance are factors which could boost engagement with the market. The increased use of positive associations such as these could make Canadians think more positively rather than negatively about health insurance."

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    July 2014
    Canada
  6. Canadian Savings and Investing - January 2014

    “Saving money and eliminating debt are increasingly important, and institutions with the best tools to help people achieve their goals will come out ahead. Firms can’t forget that the ‘personal touch’ will also go a long way toward creating satisfied customers.” – Robyn Kaiserman, Financial ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    January 2014
    Canada
  7. Canadian Banks and Credit Unions - January 2014

    “Canadians are very loyal to their banks, but quite consistently have accounts at other institutions, which indicates that there are opportunities for institutions with the primary relationship to increase cross-sell efforts.” – Susan Menke, Vice President Financial Services

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    January 2014
    Canada
  8. Canadian Loyalty in Financial Services - US - June 2013

    “Canada has a mature loyalty market and the vast majority of adults belong to at least one – and usually several – programs. They are somewhat underutilized, however, with most participants rarely, if ever, actually redeeming any rewards. The challenge for program managers is how to make their ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    June 2013
    Canada
  9. Canadian Lifestage Marketing in Financial Services - US - May 2013

    This report is scheduled for future release. More detailed information will be provided during the month of publication. To learn more about this or another Mintel report, contact our UK office on +44 (0)20-7606-6000, or our US office at 312.943.5250. Information is also available by email at ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    May 2013
    Canada
  10. Canadian Home and Auto Insurance - US - May 2013

    “Many consumers purchase insurance with the assumption that one insurance company is just like another, making it difficult for companies to differentiate themselves. Under these circumstances, price is an important factor in a consumer’s purchase decision, but it is not necessarily the only one, ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    May 2013
    Canada
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