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Financial Services Market Research

Mintel’s financial services market research reports provide a comprehensive and extensive overview of the marketplace including information on the financial services market size and financial services market share.


Mintel’s financial services industry reports can help you gain further insight into the financial services market trends and gain valuable financial services consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute financial services industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Loyalty and Rewards in Financial Services - Canada - August 2017

    “Consumers generally understand and appreciate the concept of sharing data in exchange for value so the challenge for loyalty programs is to better understand what specific customers want in exchange for their data.”  
    –    Sanjay Sharma, Senior Financial Services Analyst

    This report will look at ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    August 2017
    Canada
  2. The Insurance Purchase Decision - US - August 2017

    "Insurance is not a product consumers particularly like to buy, and they don’t typically switch companies once they have purchased what they need. Insurers need to find new customers where possible, often among young people or those who are entering a new lifestage. Once they get a new customer, ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    August 2017
    US
  3. Life Insurance - Canada - July 2017

    “The life insurance industry is embracing FinTech at a slower pace relative to banking but the shift towards increasing digitisation is spawning innovation and changing business processes.”

    - Sanjay Sharma, Senior Financial Services Analyst

    This report will cover the following areas:

    • Around three in ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    July 2017
    Canada
  4. Consumers and the Economic Outlook: Quarterly Update - US - July 2017

    "As of June 2017, the economy is still improving, wages are slowly rising, and unemployment numbers continue to fall. Consumer sentiment about their financial situation remains healthy, and most consumers don’t think their finances will change (or increase) that significantly. Parents overall are ...

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    US $2,500.00 (Excl.Tax)
    Consumer Report
    July 2017
    US
  5. Consumer Attitudes towards FinTech - Canada - June 2017

    “Awareness of some of the newer digital products is still fairly low so companies offering these products need to explain to Canadians how these products can simplify their financial lives.”

    This report will cover the following areas:

    •     Women are not as prolific in digital finance tool usage
    •     ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    June 2017
    Canada
  6. Marketing Financial Services - US - June 2017

    "The financial services industry is changing rapidly, and there are more alternatives to traditional institutions and traditional ways of transacting business than ever before. However, the industry is still struggling with trust, and institutions are searching for ways to overcome those issues ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    June 2017
    US
  7. Vehicle Financing - US - May 2017

    "New car sales are slowing, driving competition in lending. While interest rates remain the most important consideration for borrowers, lenders – regardless of whether they are financial institutions, dealers, or third parties – have to find ways to differentiate themselves outside of rates. ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    May 2017
    US
  8. The Home Buying Process - Canada - May 2017

    “The majority of Canadians expect proactive government policy intervention to cool overheated real estate markets, with the Greater Toronto Area being the most likely significant source of economic spillover effects if there is a noteworthy market correction.”
    – Sanjay Sharma, Senior Financial ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    May 2017
    Canada
  9. Consumers and the Economic Outlook: Quarterly Update - US - April 2017

    "With a new administration, a growing economy, and a relatively healthy jobs market, this Report addresses how consumers are feeling about their current financial situation. Through a series of questions that will be asked throughout 2017, Mintel has aggregated consumer opinion on their current ...

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    US $2,500.00 (Excl.Tax)
    Consumer Report
    April 2017
    US
  10. Millennials and Finance - US - April 2017

    "As Millennials continue down their financial journey, reaching this group will require going beyond generational marketing to target these consumers within their specific life stage. Millennials are between the ages of 22 and 39 (turning 40 in 2017) and, as such, represent a mixed group of ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    April 2017
    US
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