Food and foodservice Market Research

"An increasing percentage of product launches are based primarily on new packaging as packaging continues to become more important in the food marketing mix. Not only does packaging play a central role in communicating key benefits and features, it can also help to shape a consumer’s experience ...

“Despite being cheaper, consumers also cook at home in order to eat healthier and control what goes into their dishes. Brands could step in and educate Brazilians on how to cook in a healthy and cost-effective way.

On the in-home celebrations side, hosting barbecues is the most popular type done by ...

“That over half of ready meal/ready-to-cook eaters/buyers opt to cook from scratch more when money is tight leaves the sector vulnerable given that mounting inflation is expected to put pressure on disposable household incomes. However, premium products should benefit from people choosing these as ...

"The snack bars have experienced growth. This is undoubtedly spurred on by snacking’s growth and a heightened demand for flexible food options that can be eaten when and where people want. As consumers live in an age where they can carry the contents of their lives wherever they go, snack bars ...

“The advancement of on-demand delivery apps coupled with a more travelled consumer has resulted in increased expectations when it comes to what’s on the menu. Recommendations from friends/family members is the most influential factor for experimenting with new cuisine eaten in the home), however, ...