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Health and Wellbeing Market Research

Mintel’s health and wellbeing market research reports provide a comprehensive and extensive overview of the marketplace including information on the health and wellbeing market size and health and wellbeing market share.


Mintel’s health and wellbeing industry reports can help you gain further insight into the health and wellbeing market trends and gain valuable health and wellbeing consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute health and wellbeing industry intelligence. Our market intelligence reports span hundreds of countries and regions.

  1. Weight Loss and Health Supplements - China - September 2014

    Weight Loss and Health Supplements - China - September 2014

    “Weight loss and health supplements need to move away from the traditional dull, ‘drug’ feel image to improve their appeal to today’s consumers.”
    –Lui Meng Chow, Research Analyst

    This report will cover the following key topics:

    • Revitalising the image of weight loss products and health supplements

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  2. Vitamins, Minerals and Supplements - US - September 2014

    Vitamins, Minerals and Supplements - US - September 2014

    “Vitamins, minerals, and supplements have historically had strong sales, as this was an easy to make up for ‘less than perfect’ diets. However, the market is up against several challenges, including increasing consumer skepticism about the efficacy of VMS products. Introducing products with more ...

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  3. Diabetes - US - August 2014

    Diabetes - US - August 2014

    “The percentage of Americans who suffer from diabetes (type 1 and type 2) has increased from 5.1% in 1997 to 9.3% in 2013. While this presents a large market of consumers for products and services specifically aimed to treat diabetes, it also indicates a need for education and solutions to help ...

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  4. Health and Wellness Tourism in Europe - September 2014

    Health and Wellness Tourism in Europe - September 2014

    “Wellness tourism is poised to reshape tourism as we know it. Now that the industry has such compelling statistics it’s time to decide on the message it wants to convey and shout about it. Millions more [people] every year [are] demanding destinations that deliver physical, emotional, spiritual ...

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  5. Vitamins and Supplements - UK - September 2014

    Vitamins and Supplements - UK - September 2014

    “Although the top reason for taking vitamins/supplements is generic, the rise in value sales of vitamins/supplements specifically for men and women suggests that consumers want a degree of personalisation, offering opportunities for the market. Driving further segmentation within demographic ...

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  6. Healthy Lifestyles - Canada - July 2014

    Healthy Lifestyles - Canada - July 2014

    "Providing incentives like free gym trials, more affordable options for wearable tech and athletic gear, and increased well-being education could be avenues for companies and health organizations looking to appeal to less affluent Canadians who would like to lead a healthier lifestyle."

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  7. Gastrointestinal Remedies - US - July 2014

    Gastrointestinal Remedies - US - July 2014

    "GI remedy sales are expected to remain flat in the coming years. To boost sales and address consumer tendency to not treat or use alternative remedies, companies must look to brand extension within the natural realm, improve consumer education, and leverage OTC remedies as a way to combat and ...

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  8. Black Consumers Attitudes toward Advertising - US - July 2014

    Black Consumers Attitudes toward Advertising - US - July 2014

    "Many marketers are shifting their dollars away from the Black consumer segment, while others are moving their initiatives away from traditional to digital. Since Blacks are receptive to advertising and want to see more targeted to them, they are paying attention to which companies demonstrate a ...

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  9. OTC Contraceptives - US - July 2014

    OTC Contraceptives - US - July 2014

    “Despite an uptick in sales from 2013-14, the contraceptives market is still up against several challenges. An aging population puts downward pressure on the market, as usage declines among older, monogamous couples. Furthermore, competition from distribution of free or low-cost contraceptives ...

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  10. Free From Foods and Allergies - Ireland - September 2014

    Free From Foods and Allergies - Ireland - September 2014

    “While only a small number of Irish consumers officially suffer from allergies or intolerances in 2014, the level of sales of free-from food is undoubtedly improving, with a greater level of media attention on the likes of free-from diets and a greater availability of products helping to drive ...

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