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Health and Wellbeing Market Research

Mintel’s health and wellbeing market research reports provide a comprehensive and extensive overview of the marketplace including information on the health and wellbeing market size and health and wellbeing market share.


Mintel’s health and wellbeing industry reports can help you gain further insight into the health and wellbeing market trends and gain valuable health and wellbeing consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute health and wellbeing industry intelligence. Our market intelligence reports span hundreds of countries and regions.

  1. Diabetes - US - August 2014

    Diabetes - US - August 2014

    “The percentage of Americans who suffer from diabetes (type 1 and type 2) has increased from 5.1% in 1997 to 9.3% in 2013. While this presents a large market of consumers for products and services specifically aimed to treat diabetes, it also indicates a need for education and solutions to help ...

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  2. Vitamins and Supplements - UK - September 2014

    Vitamins and Supplements - UK - September 2014

    “Although the top reason for taking vitamins/supplements is generic, the rise in value sales of vitamins/supplements specifically for men and women suggests that consumers want a degree of personalisation, offering opportunities for the market. Driving further segmentation within demographic ...

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  3. Healthy Lifestyles - Canada - July 2014

    Healthy Lifestyles - Canada - July 2014

    "Providing incentives like free gym trials, more affordable options for wearable tech and athletic gear, and increased well-being education could be avenues for companies and health organizations looking to appeal to less affluent Canadians who would like to lead a healthier lifestyle."

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  4. Gastrointestinal Remedies - US - July 2014

    Gastrointestinal Remedies - US - July 2014

    "GI remedy sales are expected to remain flat in the coming years. To boost sales and address consumer tendency to not treat or use alternative remedies, companies must look to brand extension within the natural realm, improve consumer education, and leverage OTC remedies as a way to combat and ...

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  5. Black Consumers Attitudes toward Advertising - US - July 2014

    Black Consumers Attitudes toward Advertising - US - July 2014

    "Many marketers are shifting their dollars away from the Black consumer segment, while others are moving their initiatives away from traditional to digital. Since Blacks are receptive to advertising and want to see more targeted to them, they are paying attention to which companies demonstrate a ...

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  6. OTC Contraceptives - US - July 2014

    OTC Contraceptives - US - July 2014

    “Despite an uptick in sales from 2013-14, the contraceptives market is still up against several challenges. An aging population puts downward pressure on the market, as usage declines among older, monogamous couples. Furthermore, competition from distribution of free or low-cost contraceptives ...

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  7. Analgesics - US - June 2014

    Analgesics - US - June 2014

    “While sales of analgesics are increasing, the market is still up against a few challenges. A high degree of brand loyalty makes it difficult to get consumers to try new brands. Alternatively, opportunities for innovation present new usage occasions to grow market sales.”
    – Emily Krol, Health and ...

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  8. The Private Label Healthcare Consumer - UK - July 2014

    The Private Label Healthcare Consumer - UK - July 2014

    “Improving financial situations could see people go back to branded products, after using lower-priced private label products during tough economic times. Growth of private label is therefore reliant on competitive pricing and innovations, in both product and packaging."

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  9. Healthy Lifestyles - UK - July 2014

    Healthy Lifestyles - UK - July 2014

    “Health, fitness and nutrition brands could promote the idea of longer-term health as an investment, with incremental steps taken every day, creating a virtuous circle of healthy habits for life.”
    – Ina Mitskavets, Senior Lifestyles and Consumer Analyst

    This report looks at the following areas:

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  10. Black Consumers and Social Media - US - May 2014

    Black Consumers and Social Media - US - May 2014

    “Social media has become a forum for Black consumers. It is one space where consumers feel as though they can remove their mask and totally be themselves and express themselves, oftentimes without fear of judgment. But, this notion doesn’t extend to brands. Companies are still companies on social ...

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