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Health and Wellbeing Market Research

Mintel’s health and wellbeing market research reports provide a comprehensive and extensive overview of the marketplace including information on the health and wellbeing market size and health and wellbeing market share.


Mintel’s health and wellbeing industry reports can help you gain further insight into the health and wellbeing market trends and gain valuable health and wellbeing consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute health and wellbeing industry intelligence. Our market intelligence reports span hundreds of countries and regions.

  1. Healthy Eating Trends - Brazil - November 2014

    Healthy Eating Trends - Brazil - November 2014

    “There are opportunities to improve the positioning of healthy products. It could be very broad, if targeted at young people, but it could also serve a niche, such as for diet products. For functional products, it is important to highlight the promised benefits so that consumers can identify the ...

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  2. Alimentação Saudável - Tendências - Brasil - Novembro 2014

    Alimentação Saudável - Tendências - Brasil - Novembro 2014

    “Existem oportunidades para se trabalhar mais o posicionamento de um produto saudável. Ele pode ser mais abrangente, se for direcionado para o público jovem, mas também pode ser mais específico, como no caso dos produtos diet. Para os produtos funcionais, é importante comunicar melhor os benefí

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  3. Diet Trends - US - November 2014

    Diet Trends - US - November 2014

    “Due to rising levels of obesity, the diet market is poised for growth. However, a great deal of skepticism toward products is hindering growth.”
    – Emily Krol, Health and Wellness Analyst

    This report discusses the following key topics:

    • Consumers moving toward healthy eating, away from dieting
    • Impact ...

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  4. Water Filtration - US - November 2014

    Water Filtration - US - November 2014

    “Water filtration market sales are struggling, with further declines expected in the coming years. Companies will need to address the issue of filter replacement, convince consumers that these products are essential, and better engage Asian, Hispanic, and Black consumers to reinvigorate the ...

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  5. Cooking Enthusiasts - US - October 2014

    Cooking Enthusiasts - US - October 2014

    “The recession fueled a surge in cooking at home as a way to save money. As the economy improves, brands must work to retain newly minted cooking enthusiasts and encourage consumers overall to cook at home. Mintel data suggest that though saving money is an important driver for cooking, there are ...

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  6. Exercise Trends - US - October 2014

    Exercise Trends - US - October 2014

    “Exercise participation rates continue to be relatively stagnant in the US, despite an increase in obesity. Creating more customized programs, especially for the aging population, can help to increase likelihood of exercising. In addition, wearable fitness devices are a huge opportunity within the ...

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  7. Weight Loss and Health Supplements - China - September 2014

    Weight Loss and Health Supplements - China - September 2014

    “Weight loss and health supplements need to move away from the traditional dull, ‘drug’ feel image to improve their appeal to today’s consumers.”
    –Lui Meng Chow, Research Analyst

    This report will cover the following key topics:

    • Revitalising the image of weight loss products and health supplements

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  8. Vitamins, Minerals and Supplements - US - September 2014

    Vitamins, Minerals and Supplements - US - September 2014

    “Vitamins, minerals, and supplements have historically had strong sales, as this was an easy to make up for ‘less than perfect’ diets. However, the market is up against several challenges, including increasing consumer skepticism about the efficacy of VMS products. Introducing products with more ...

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  9. Health Cash Plans - UK - October 2014

    Health Cash Plans - UK - October 2014

    “Mintel’s research shows that just 7% of non-HCP owners said that they had never heard of the product. This represents an excellent level of product awareness, but the opinions about premiums suggest that insurers are failing to either get their price message across, or to make full use of their ...

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  10. Health and Wellness Tourism in Europe - September 2014

    Health and Wellness Tourism in Europe - September 2014

    “Wellness tourism is poised to reshape tourism as we know it. Now that the industry has such compelling statistics it’s time to decide on the message it wants to convey and shout about it. Millions more [people] every year [are] demanding destinations that deliver physical, emotional, spiritual ...

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