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Health and Wellbeing Market Research

Mintel’s health and wellbeing market research reports provide a comprehensive and extensive overview of the marketplace including information on the health and wellbeing market size and health and wellbeing market share.


Mintel’s health and wellbeing industry reports can help you gain further insight into the health and wellbeing market trends and gain valuable health and wellbeing consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute health and wellbeing industry intelligence. Our market intelligence reports span hundreds of countries and regions.

  1. OTC Sleep Aids - US - February 2015

    OTC Sleep Aids - US - February 2015

    “Building market share may require more granular outreach to consumers and targeted marketing to address the different needs, interests and concerns of young, active, tech-savvy 18-35-year-olds; busy parents and aging baby boomers. Key opportunities may lie in areas such as promoting natural ...

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  2. Marketing to Over 55s - China - February 2015

    Marketing to Over 55s - China - February 2015

    “In China, the number of people above the aged 60 or over will reach 400 million in the early 2030s, representing a quarter of the country’s total population. To put this into perspective, the total US population is officially forecast to be 359.4 million in 2030. The United Nations forecasts that ...

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  3. Outdoor Enthusiasts - US - February 2015

    Outdoor Enthusiasts - US - February 2015

    “The outdoor recreation market has remained stable over the past several years with about half of Americans aged six and older participating in outdoor activities. However, participants are engaging in these activities infrequently, spending most of their leisure time watching TV or on the ...

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  4. Pharmacy Retailing - Brazil - January 2015

    Pharmacy Retailing - Brazil - January 2015

    “Considering the fact that 26% of consumers cite variety of products as an important factor when deciding where to buy, pharmacies and drugstores should offer a wider range of products. Generic medicines are largely popular in pharmacies and drugstores, but not as much as in other countries, such ...

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  5. Managing Your Health - US - January 2015

    Managing Your Health - US - January 2015

    “How people manage their personal health is rapidly changing, due to advances in technology, a proactive mentality on the part of consumers, and a wide range of sources where people can get professional treatment.”
    – Emily Krol, Health and Wellness Analyst

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  6. Produtos Farmacêuticos - Brasil - Janeiro 2015

    Produtos Farmacêuticos - Brasil - Janeiro 2015

    “Farmácias e drogarias deveriam apostar em uma grande variedade de produtos em suas lojas, já que 26% dos consumidores afirmaram que oferecer uma grande variedade de artigos é fator importante na hora de decidir aonde comprar. Os medicamentos genéricos apresentam uma grande procura nas farmácias e ...

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  7. Smoking Cessation and E-cigarettes - UK - February 2015

    Smoking Cessation and E-cigarettes - UK - February 2015

    “Vaping has become a lifestyle choice, whether by choice due to health or money-saving benefits, or from long-term use as a smoking cessation method. Changing legislation will help consumers understand how to use it as a smoking cessation method, which may impact long-term usage. The smoking ...

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  8. Medicated Skincare - US - December 2014

    Medicated Skincare - US - December 2014

    “Medicated skincare product sales are expected to grow steadily in the coming years. Market players can accelerate growth by delivering new product benefits, expanding into new categories, addressing the needs of consumers with chronic skin conditions, and increasing their engagement of Hispanic ...

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  9. First Aid - US - December 2014

    First Aid - US - December 2014

    “While the first aid market experiences steady sales, growth is limited because consumers tend to use products only when they have an injury. There are opportunities to increase ownership among growing population groups, which could help to boost sales in the coming years.”
    – Emily Krol, Health and ...

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  10. Healthy Eating Trends - Brazil - November 2014

    Healthy Eating Trends - Brazil - November 2014

    “There are opportunities to improve the positioning of healthy products. It could be very broad, if targeted at young people, but it could also serve a niche, such as for diet products. For functional products, it is important to highlight the promised benefits so that consumers can identify the ...

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