Holidays and Travel Market Research

The Chinese outbound market has become a potent force within the global tourism industry. This report will give you fast, easy access to robust information from analysis and critical recommendations – so you can make the right decisions, at the right time. It will challenge routine thinking by ...

This report will give you fast, easy access to robust information from analysis and critical recommendations – so you can make the right decisions, at the right time. It will challenge routine thinking by providing you with fresh, new perspectives that energize your thought process.

Although ...

This report provides an update about developments in travel and tourism loyalty schemes, including airline frequent-flyer programmes (FFPs), hotel frequent-guest programmes, as well as loyalty programmes in the rental-car and cruise sectors. Although the earliest loyalty or rewards programmes ...

“Brands could make better use of social media channels to connect holidaymakers before a holiday, to group those with common interests or motivations together and allow holidaymakers to begin interacting and forging relationships before a holiday even begins. Using social media channels could help ...

“Over a quarter of consumers think that hotel restaurants are too formal and that they lack character/atmosphere. The onus is therefore on operators to inject fun and personality into their brand positioning and venue design.”

– Helena Spicer, Senior Foodservice Analyst

Some questions answered in ...

Scandinavian outbound travel has been growing at a strong pace in recent years, with each nation registering double-digit growth in outbound trips between 2007 and 2011. The global recession inevitably took its toll, causing a substantial drop in outbound travel in 2009, when 24 million trips were ...

“In the age of independent travel and individualised consumerism where traditional class identities are often weaker than in the past, the social element of going on holiday is often overlooked, apart from certain markets such as group and schools holidays. Campsites and caravan sites still ...

“Airport retailing has been remarkably resilient because even when passenger numbers have fallen, sales per customer have continued to rise. And we expect that pattern to continue. Increased tourism and business travel, especially from Russia and China, should underpin any shortfall from ...

“The long-term decline in marriage as an institution has helped to destigmatise singlehood and given birth to a new breed of more self-confident, financially independent and freedom-loving singles. Travel is important to these singles as a form of self-determination and a powerful expression of ...