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Holidays and Travel Market Research

Mintel’s holidays and travel market research reports provide a comprehensive and extensive overview of the marketplace including information on the holidays and travel market size and holidays and travel market share.


Mintel’s holidays and travel industry reports can help you gain further insight into the holidays and travel market trends and gain valuable holidays and travel consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute holidays and travel industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Events Tourism - Ireland - August 2016

    “While the RoI events and tourism sector has been doing well during 2014-15, within NI lower economic recovery has somewhat stalled growth in the events and festivals market. With the fallout of Brexit likely to further dampen NI consumer confidence, it could see less spend overall on events.”
    – ...

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    US $1,453.83 (Excl.Tax)
    Consumer Report
    August 2016
    Ireland
  2. Technology and Irish Tourism - Ireland - July 2016

    “The popularity of customer review websites highlights the emphasis consumers are placing on peer feedback and recommendations. Usage of customer review websites is highest among affluent consumers and highlights how platforms such as TripAdvisor can be an important tool for reaching ...

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    US $1,453.83 (Excl.Tax)
    Consumer Report
    July 2016
    Ireland
  3. Hotels - Ireland - January 2016

    “Moving forward into 2016 the hotel sector in both NI and RoI will likely see its average hotel occupancy levels increase as consumer confidence helps to drive more visitors to the island – while the impact of the marriage equality legislation introduced to RoI in 2015 will help to attract more ...

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    US $1,453.83 (Excl.Tax)
    Consumer Report
    January 2016
    Ireland
  4. Domestic vs Overseas Tourism - Ireland - November 2015

    “Authenticity and discovery are important to Irish consumers when taking a short break or holiday. As such, promoting the various cuisines that are unique to the different Irish regions, through initiatives such as the upcoming 2016 Year of Food in NI, and providing opportunities to venture off ...

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    US $1,453.83 (Excl.Tax)
    Consumer Report
    November 2015
    Ireland
  5. Camping and Caravanning - Ireland - September 2015

    Ireland experienced an unseasonable and heavy rainfall-filled summer in 2015, which is likely to have had a detrimental effect on the number of Irish consumers camping or caravanning. Given that camping is a more weather-sensitive activity than other holiday types, poor weather conditions during ...

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    US $1,453.83 (Excl.Tax)
    Consumer Report
    September 2015
    Ireland
  6. Events Tourism - Ireland - August 2015

    “Past events in Ireland have proved beneficial for the events tourism market, with the 2015 Tall Ships held in Belfast – the largest event in NI in 2015 – attracting more than 500,000 visitors, benefiting local businesses as well as the events market. Looking ahead, the Irish events market is ...

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    US $1,453.83 (Excl.Tax)
    Consumer Report
    August 2015
    Ireland
  7. Technology and Irish Tourism - Ireland - July 2015

    “Online sources are the preferred method for booking a holiday or short break in Ireland. Consumers in NI show greater usage of third party websites, such as Expedia, while RoI consumers prefer to book directly with service providers. As such, Irish tourism companies should look to adopt a region ...

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    US $1,453.83 (Excl.Tax)
    Consumer Report
    July 2015
    Ireland
  8. Golf Tourism - Ireland - January 2015

    “With golf club memberships in decline and participation in golf low across Ireland – particularly in RoI – the sport will have to do more to adapt to lifestyles of modern consumers and offer less expensive and time-consuming ways to participate in the game. This will ensure the economic viability ...

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    US $1,453.83 (Excl.Tax)
    Consumer Report
    January 2015
    Ireland
  9. Domestic vs Overseas Tourism - Ireland - November 2014

    “After a challenging period of economic downturn both at home and abroad, there is much to suggest that the Irish tourism sector – both in NI and RoI – has emerged stronger and leaner, and is well placed to exploit and benefit from the expected growth in global tourism activity.”

    – Brian O’Connor, ...

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    US $1,453.83 (Excl.Tax)
    Consumer Report
    November 2014
    Ireland
  10. Accommodation - Ireland - September 2014

    “With consumer confidence in Ireland high, this could result in consumers increasing their leisure spending and taking more overnight trips across the island. As such, proactively promoting the unique aspects of their services can help accommodation providers to stand out from rivals and increase ...

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    US $1,453.83 (Excl.Tax)
    Consumer Report
    September 2014
    Ireland
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