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Household and Home Market Research

Mintel’s household/house and home market research reports provide a comprehensive and extensive overview of the marketplace including information on the household/house and home market size and household/house and home market share.


Mintel’s household/house and home industry reports can help you gain further insight into the household/house and home market trends and gain valuable household/house and home consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute household/house and home industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Cookware - US - June 2017

    "Cookware sales have remained slow amid high household penetration, yet steady growth is likely attributed to consumers’ generally positive attitudes toward cooking and baking at home. While adults find health and creative benefits to the process, there is interest in furthering their skills in ...

    Read More
    US $3,995.00 (Excl.Tax)
    Consumer Report
    June 2017
    US
  2. Major Household Appliances - US - February 2017

    "Innovation in the category and a healthy housing market has led to continued sales momentum in major household appliances. Mid-range brands have the highest current ownership among respondents, while higher-end brands have elevated ownership among young adults and higher earners. Replacement is ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    February 2017
    US
  3. Small Kitchen Appliances - US - December 2016

    "After years of stable gains, small kitchen appliance sales remained relatively flat due in part to the struggling beverage making appliance segment. Going forward, product innovations that focus on design and function, as well as a stabilizing beverage maker segment, may help restore category ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    December 2016
    US
  4. Water Filtration - US - November 2016

    "Despite more than half of adults owning either a water filtration system or product, and nearly one third saying they avoid drinking tap water as much as possible, sales of the water filtration market are expected to decline by 1% in 2016."

    - Jana Vyleta, Health and Personal Care Analyst

    This ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    November 2016
    US
  5. Patio and Outdoor Living - US - July 2016

    "The patio and outdoor living market continues to steadily gain momentum parallel to the improving economy and housing market. While the majority of Americans have some form of outdoor space, living situation and household income determine what purchases and enhancements can be made. Further ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    July 2016
    US
  6. Shopping for Home Décor - US - June 2016

    Home décor is a $38+ billion industry, according to 2015 consumer expenditure data, and is forecasted for continued growth through 2021 when sales should reach $45.8 billion, 19% above this year’s estimates. Most purchasing occurs in-store, but growth is coming from online channels as more and ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    June 2016
    US
  7. Cookware - US - June 2016

    "The cookware market continues to experience slow growth, benefiting from continued consumer interest in cooking or baking at-home and a variety of innovative cookware features that simplify cooking and cleanup."

    - Rebecca Cullen, Consumer Research Analyst

    This report looks at the following areas:

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    June 2016
    US
  8. Air Care - US - March 2016

    "After struggling in recent years, the air care market posted stronger gains in 2015 reflected in growth across all segments. Opportunities exist to engage adults by expanding claims beyond scent, focusing on natural or environmentally friendly options as well as health and wellness benefits. A ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    March 2016
    US
  9. Vacuum Cleaners - US - October 2015

    "There’s an opportunity to make traditional vacuums even more versatile and maneuverable. While cleaning power is as important as ever, improving the vacuuming experience may have an even greater impact on the market."

    - John Owen, Senior Analyst, Household

    This report covers the following areas:

    • A ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    October 2015
    US
  10. Grilling and Barbecuing - US - March 2015

    “Most consumers see grills as cooking tools akin to kitchen appliances, but do not always think grills are worth the cost. Companies that want to counteract this perception, increase brand loyalty, and increase sales must position grills as useful tools that offer a unique cooking experience.”

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    March 2015
    US
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