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Household and Home Market Research

Mintel’s household/house and home market research reports provide a comprehensive and extensive overview of the marketplace including information on the household/house and home market size and household/house and home market share.


Mintel’s household/house and home industry reports can help you gain further insight into the household/house and home market trends and gain valuable household/house and home consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute household/house and home industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Home Storage Solutions - UK - December 2016

    “The UK’s homes are getting smaller, but people have more and more possessions. Home storage has become an integral part of every home, serving to help households run smoothly, take control of their surroundings and keep on top of clutter. By storing things better, tasks around the home, including ...

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    US $2,583.33 (Excl.Tax)
    Consumer Report
    December 2016
    UK
  2. Small Kitchen Appliances - UK - November 2016

    “Creating healthier foods for wellbeing in a convenient way is the key theme driving demand for blenders, kitchen machines and soup makers. This segment of the market has been strong, taking over from juicers and food processors which had been on trend in the previous couple of years. Meanwhile ...

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    US $2,583.33 (Excl.Tax)
    Consumer Report
    November 2016
    UK
  3. Kitchens and Kitchen Furniture - UK - September 2016

    “Popularity of creative home cooking and baking, especially at weekends, is adding to a love of gadgets and small kitchen appliances, which in turn means that people need to make the most efficient use of their storage and work surfaces. Creating more work spaces and better storage are key factors ...

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    US $2,583.33 (Excl.Tax)
    Consumer Report
    September 2016
    UK
  4. Bathrooms and Bathroom Accessories - UK - August 2016

    “When households think about choosing a bathroom retailer for a refit, full-service retailers that offer fitting and planning services top their priorities, so services have become an essential factor in the marketing mix. More than 60% of British homes share one bathroom and people want to manage ...

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    US $2,583.33 (Excl.Tax)
    Consumer Report
    August 2016
    UK
  5. Air Care - UK - July 2016

    “Value sales in the air care category have stalled somewhat, but market conditions look set to ensure it returns to growth. There is an appetite for innovation in the category, and potential for product development of more premium scents and formats to boost the market, building on the positive ...

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    US $2,583.33 (Excl.Tax)
    Consumer Report
    July 2016
    UK
  6. Washers and Dryers - UK - May 2016

    “Washing machines are a household essential and will be replaced as a matter of urgency when they go wrong, but the buoyant housing market and growth in household numbers have stimulated the first-time buyer market too. Manufacturers have forged ahead with innovative products in the market for ...

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    US $2,583.33 (Excl.Tax)
    Consumer Report
    May 2016
    UK
  7. Fridges and Freezers - UK - April 2016

    “Innovation has touched almost every aspect of design in the market for refrigeration, inspiring consumers to trade up for better style, functionality and different formats. Today fridges and freezers come in a range of colours, have a variety of storage solutions, are more energy-efficient, keep ...

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    US $2,583.33 (Excl.Tax)
    Consumer Report
    April 2016
    UK
  8. Small Kitchen Appliances - UK - December 2013

    “Despite the economic gloom that has shrouded consumers in the last five years we have seen significant demand for coffee machines and food mixers. People’s love affair with good coffee stemmed from enjoying their coffee shop experiences and now they want to create coffee shop quality at home. ...

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    US $2,583.33 (Excl.Tax)
    Consumer Report
    December 2013
    UK
  9. Air Fresheners - UK - September 2013

    “Sales of air fresheners could be boosted in a number of ways, including focusing more on room specific products, the elimination of specific cooking or food smells or the provision of added functional benefits to boost health and wellness. Brand loyalty and engagement could be increased through ...

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    US $2,583.33 (Excl.Tax)
    Consumer Report
    September 2013
    UK
  10. Kitchens and Kitchen Furniture - UK - September 2013

    ‘People expect a lot from their kitchens. They want the kitchen to be an organised space that can accommodate a lot of possessions, and be a place to eat and entertain. A kitchen must combine practicality, style and a sense of status. But modern homes are getting smaller and a lot of people are ...

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    US $2,583.33 (Excl.Tax)
    Consumer Report
    September 2013
    UK
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