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Household and Home Market Research

Mintel’s household/house and home market research reports provide a comprehensive and extensive overview of the marketplace including information on the household/house and home market size and household/house and home market share.


Mintel’s household/house and home industry reports can help you gain further insight into the household/house and home market trends and gain valuable household/house and home consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute household/house and home industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Air Care - US - March 2017

    "The air care market experienced a slight sales decline in 2016, reflective of flat market penetration, increasing competition, and a functional approach to the category. However, interest in air purifying and aromatherapy benefits may encourage increased consumer spend. Adults may also be drawn ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    March 2017
    US
  2. Air Care - US - March 2016

    "After struggling in recent years, the air care market posted stronger gains in 2015 reflected in growth across all segments. Opportunities exist to engage adults by expanding claims beyond scent, focusing on natural or environmentally friendly options as well as health and wellness benefits. A ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    March 2016
    US
  3. Household Care Packaging Trends - US - January 2016

    "In highly competitive, mature household care product categories, where sales increases must come at the expense of a competitor, packaging is as important as the product itself as a means of delivering value to consumers. Household care product packaging can do much more than just hold and ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    January 2016
    US
  4. Air Care - US - March 2015

    “To help encourage growth, market players must combat cannibalization within the category by promoting complementing suites of products for greater efficacy, focus on improving the multifunctional capabilities of air care products.”

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    March 2015
    US
  5. Air Care - US - August 2014

    “Though air care products enjoy a relatively high incidence of use, category sales have fluctuated in recent years and were flat during 2013-14. Consumers approach shopping the category with a cost-savings mindset and this has kept growth tempered. Continued integration of added functional ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    August 2014
    US
  6. Air Fresheners - US - September 2013

    “Air fresheners are widely used in American households and the market is growing and recovering from the recession. However, there are some challenges. Plug-in and battery-operated product sales are struggling, there is growing concern around chemical content that is used in air fresheners, and ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    September 2013
    US
  7. Candles - US - August 2013

    “Candles are widely used and enjoyed in American households. However, this market faces some big challenges. Candle usage frequency needs to increase to reinvigorate sales, private label products present a growing threat to branded products, and some benefits that communicate value to the ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    August 2013
    US
  8. Cleaning the House - US - June 2013

    “Housecleaning is a time-consuming but emotionally satisfying task that consumers view as important not only in making their homes presentable but also in keeping their families healthy. While housecleaners express interest in products that make cleaning faster and more efficient, they are more ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    June 2013
    US
  9. Baby Boomers' Leisure Trends - US - January 2013

    “Because the baby boom generation comprises nearly 76 million individuals born across a span of nearly two decades, the leisure habits and preferences within this group vary tremendously based not only on age, but also life stage, family responsibilities, and finances, to name just a few.”

    – Fiona O’

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    January 2013
    US
  10. Hispanics and Household Products - US - November 2012

    “The likelihood of Hispanic consumers purchasing various types of household products and their attitudes toward these products are among the key issues discussed in this report. Hispanics seek dependability and trust when buying household products, and having past experience with an item is the ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    November 2012
    US
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