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Household and Home Market Research

Mintel’s household/house and home market research reports provide a comprehensive and extensive overview of the marketplace including information on the household/house and home market size and household/house and home market share.


Mintel’s household/house and home industry reports can help you gain further insight into the household/house and home market trends and gain valuable household/house and home consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute household/house and home industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Air Care - UK - July 2017

    “Although scent is a vital part of the air care category, many people still look towards the category for pure function: removing odours. As a result, fragrance-free products may provide a future area of growth as brands try to allay concerns over ingredients, and reduce discouraging factors such ...

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    US $2,648.76 (Excl.Tax)
    Consumer Report
    July 2017
    UK
  2. Cleaning in and Around the Home - UK - August 2016

    “The average amount of time spent cleaning indoors each week has fallen since 2014, reflecting declining household sizes and an increased reliance on easy-to-use multipurpose products. Busy lives mean there is a balance to be struck between the amount of time it takes to clean and getting ...

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    US $2,648.76 (Excl.Tax)
    Consumer Report
    August 2016
    UK
  3. Air Care - UK - July 2016

    “Value sales in the air care category have stalled somewhat, but market conditions look set to ensure it returns to growth. There is an appetite for innovation in the category, and potential for product development of more premium scents and formats to boost the market, building on the positive ...

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    US $2,648.76 (Excl.Tax)
    Consumer Report
    July 2016
    UK
  4. The Green Household Consumer - UK - August 2015

    “Performance and price dominate consumer considerations when it comes to shopping for household care products, with other factors, including environmental impact, falling by the wayside. A focus on the potential health benefits of eco-friendly formulations in addition to their minimal impact on ...

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    US $2,648.76 (Excl.Tax)
    Consumer Report
    August 2015
    UK
  5. Shopping for Household Care Products - UK - July 2015

    “Competition for spending in the household care market has been increasing, with the growth of discount retailers as a source of purchase posing a threat to the dominance of the big four supermarkets. Promotional offers will therefore remain a key weapon in the battle to retain customer loyalty, ...

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    US $2,648.76 (Excl.Tax)
    Consumer Report
    July 2015
    UK
  6. Air Care - UK - June 2015

    “The focus of the market on the launch of new fragrance ranges, including seasonal and limited edition scents, has increased consumer choice and helped drive replenishment sales. However, in order to further increase spending, brands in the market need to concentrate on encouraging usage of a ...

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    US $2,648.76 (Excl.Tax)
    Consumer Report
    June 2015
    UK
  7. Preparing for Guests - UK - December 2014

    “Home entertaining has a big influence on the usage of household care products. Making the home smell fresh is one of the most important elements of preparing the home for guests, and so the development of more premium fragrances in a whole host of household care products, including toilet ...

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    US $2,648.76 (Excl.Tax)
    Consumer Report
    December 2014
    UK
  8. Air Care - UK - July 2014

    “Nearly nine out of 10 people use at least one type of air freshener at home but significant scope exists to encourage people to use a wider range of products and use them more regularly, such as for scenting more rooms or using air care products for a wider variety of reasons. Brands need to ...

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    US $2,648.76 (Excl.Tax)
    Consumer Report
    July 2014
    UK
  9. The Private Label Household Care Consumer - UK - April 2014

    “Raising awareness of what own-label has to offer and using in-store marketing to encourage trial and repeat purchasing, including through injecting more personality into ranges, will be vital for increasing sales”

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    US $2,648.76 (Excl.Tax)
    Consumer Report
    April 2014
    UK
  10. Air Fresheners - UK - September 2013

    “Sales of air fresheners could be boosted in a number of ways, including focusing more on room specific products, the elimination of specific cooking or food smells or the provision of added functional benefits to boost health and wellness. Brand loyalty and engagement could be increased through ...

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    US $2,648.76 (Excl.Tax)
    Consumer Report
    September 2013
    UK
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