Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Household and Home Market Research

Mintel’s household/house and home market research reports provide a comprehensive and extensive overview of the marketplace including information on the household/house and home market size and household/house and home market share.


Mintel’s household/house and home industry reports can help you gain further insight into the household/house and home market trends and gain valuable household/house and home consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute household/house and home industry intelligence. Our market intelligence reports span hundreds of countries and regions.

Questions?

Can I purchase a specific section?
Can I receive a sample report?
Why buy syndicated research?

Visit FAQ Section
Have a peek inside

Read more about Mintel Market Reports: see what's included and download a sample report.

View sample reports
  1. Household Cleaning Equipment - US - December 2016

    "Sales of household cleaning equipment have experienced marginal growth due to inflation and price competition. Cleaning equipment used in lighter cleaning continues to be more frequently used, as spot cleaning gains wider acceptance as the norm in housecleaning. This shift coincides with a ...

    Read More
    US $3,995.00 (Excl.Tax)
    Consumer Report
    December 2016
    US
  2. Cleaning the House - US - June 2016

    "Cleaning the house may not be something everyone looks forward to, but it remains an essential regular task, with consumers spending an average of more than four and a half hours on housecleaning every week. Understanding consumer attitudes and behaviors regarding cleaning the house is essential ...

    Read More
    US $3,995.00 (Excl.Tax)
    Consumer Report
    June 2016
    US
  3. Household Paper Products - US - February 2016

    "The mature household paper products market has experienced flat sales in recent years. Still, while consumers continue to take a value-driven approach to shopping for household paper products, they place importance on product quality and are interested in products that allow them to streamline ...

    Read More
    US $3,995.00 (Excl.Tax)
    Consumer Report
    February 2016
    US
  4. Household Paper Products - US - February 2015

    “While a budget-conscious mindset among household paper product purchasers has kept sales growth in check, opportunities exist for brands and retailers to offer value in the form of superior quality, added benefits, and new use occasions.”

    Read More
    US $3,995.00 (Excl.Tax)
    Consumer Report
    February 2015
    US
  5. Hispanic Consumers and Household Products - US - March 2014

    “While Hispanic consumers are not a homogeneous group, one value that practically all share is their belief that personal appearance says a lot about a person. Brands that can partner with them to facilitate these objectives to succeed in this market.” – Juan Ruiz, Senior Multicultural Analyst

    Read More
    US $3,995.00 (Excl.Tax)
    Consumer Report
    March 2014
    US
  6. Household Paper Products - US - February 2014

    "The household paper market holds opportunities for brands that emphasize quality and performance and explore ideas that make it easier for consumers to use paper products in a wider array of occasions. Sustainability is also poised to become a more important issue in the category."

    Read More
    US $3,995.00 (Excl.Tax)
    Consumer Report
    February 2014
    US
  7. Household Paper Products - US - February 2013

    “Continued improvements in product quality and leading manufacturers’ efforts to shift to more sustainable sources of paper pulp have the potential to change the size and shape of the household paper market. Stronger products that allow consumers to do more with fewer sheets may help to increase ...

    Read More
    US $3,995.00 (Excl.Tax)
    Consumer Report
    February 2013
    US
  8. Baby Boomers' Leisure Trends - US - January 2013

    “Because the baby boom generation comprises nearly 76 million individuals born across a span of nearly two decades, the leisure habits and preferences within this group vary tremendously based not only on age, but also life stage, family responsibilities, and finances, to name just a few.”

    – Fiona O’

    Read More
    US $3,995.00 (Excl.Tax)
    Consumer Report
    January 2013
    US
  9. Marketing to the Green Consumer - US - April 2012

    Improving economic conditions indicate that demand for green and sustainable products will grow in 2012. During the recession years (2007-09) and the subsequent slow recovery, the green consumer base stagnated as financial concerns outweighed environmental concerns. However, current macroeconomic ...

    Read More
    US $3,995.00 (Excl.Tax)
    Consumer Report
    April 2012
    US
  10. Household Paper Products - US - February 2012

    The household paper products market slumped during the recession, and subsequent down economy, as consumers did without non-essentials like paper napkins, and focused on buying inexpensive store brands. However, in the last year the market has seen an uptick, which may mean consumers are slowly ...

    Read More
    US $3,995.00 (Excl.Tax)
    Consumer Report
    February 2012
    US
  1. 1
  2. 2