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Household and Home Market Research

Mintel’s household/house and home market research reports provide a comprehensive and extensive overview of the marketplace including information on the household/house and home market size and household/house and home market share.


Mintel’s household/house and home industry reports can help you gain further insight into the household/house and home market trends and gain valuable household/house and home consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute household/house and home industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Household Paper Products - UK - February 2017

    “Purchasing household paper products tends to be a habitual process, meaning that brands need to work to break habits in order to increase sales. There are consumer concerns about the environment in this category, suggesting that there may be scope to increase interest in recycled or alternative ...

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    US $2,583.33 (Excl.Tax)
    Consumer Report
    February 2017
    UK
  2. Cleaning in and Around the Home - UK - August 2016

    “The average amount of time spent cleaning indoors each week has fallen since 2014, reflecting declining household sizes and an increased reliance on easy-to-use multipurpose products. Busy lives mean there is a balance to be struck between the amount of time it takes to clean and getting ...

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    US $2,583.33 (Excl.Tax)
    Consumer Report
    August 2016
    UK
  3. Household Paper Products - UK - February 2016

    “The increasing popularity of the discount retail sector, in particular the expansion of the German chains Lidl and Aldi, has negatively impacted value sales of household paper products in recent years by driving down household spend on the category. Whilst the essential nature of products in this ...

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    US $2,583.33 (Excl.Tax)
    Consumer Report
    February 2016
    UK
  4. The Green Household Consumer - UK - August 2015

    “Performance and price dominate consumer considerations when it comes to shopping for household care products, with other factors, including environmental impact, falling by the wayside. A focus on the potential health benefits of eco-friendly formulations in addition to their minimal impact on ...

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    US $2,583.33 (Excl.Tax)
    Consumer Report
    August 2015
    UK
  5. Shopping for Household Care Products - UK - July 2015

    “Competition for spending in the household care market has been increasing, with the growth of discount retailers as a source of purchase posing a threat to the dominance of the big four supermarkets. Promotional offers will therefore remain a key weapon in the battle to retain customer loyalty, ...

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    US $2,583.33 (Excl.Tax)
    Consumer Report
    July 2015
    UK
  6. Household Paper Products - UK - February 2015

    “Paper products suffer from being seen as commodity items that are bought mainly in response to special offers and finding the cheapest price, making sales growth difficult to come by. Kitchen roll offers the best prospects for adding value to the market through encouraging usage for a wider range ...

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    US $2,583.33 (Excl.Tax)
    Consumer Report
    February 2015
    UK
  7. Preparing for Guests - UK - December 2014

    “Home entertaining has a big influence on the usage of household care products. Making the home smell fresh is one of the most important elements of preparing the home for guests, and so the development of more premium fragrances in a whole host of household care products, including toilet ...

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    US $2,583.33 (Excl.Tax)
    Consumer Report
    December 2014
    UK
  8. The Private Label Household Care Consumer - UK - April 2014

    “Raising awareness of what own-label has to offer and using in-store marketing to encourage trial and repeat purchasing, including through injecting more personality into ranges, will be vital for increasing sales”

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    US $2,583.33 (Excl.Tax)
    Consumer Report
    April 2014
    UK
  9. Household Paper Products - UK - February 2014

    “High levels of promotional activity by brands and consumer determination to get the best deal have led to a decline in value sales. Brands looking to bolster sales should look to address key issues, engaging consumers over matters such as the environment and the benefits of value-added products.”

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    US $2,583.33 (Excl.Tax)
    Consumer Report
    February 2014
    UK
  10. Household Paper Products - UK - February 2013

    While household paper products are essentially staple items that are mostly bought with the groceries when shoppers are focused on saving money, toilet tissue, kitchen towels and facial tissues all still offer opportunities for adding value to sales through product development. Consumers have ...

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    US $2,583.33 (Excl.Tax)
    Consumer Report
    February 2013
    UK
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