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Household and Home Market Research

Mintel’s household/house and home market research reports provide a comprehensive and extensive overview of the marketplace including information on the household/house and home market size and household/house and home market share.


Mintel’s household/house and home industry reports can help you gain further insight into the household/house and home market trends and gain valuable household/house and home consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute household/house and home industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Hispanics and Household Products - US - August 2017

    "Hispanics’ expenditures on household products such as household surface cleaners, dishwashing products, and laundry detergent showed moderate growth from 2012 to 2017. These are mature categories in which Hispanics exhibit high levels of satisfaction and limited motivation to change. As ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    August 2017
    US
  2. Household Care Packaging Trends - US - January 2017

    "Packaging and design continue to become more important in mature and highly functional household care product categories. Packaging serves as a way to stand out among competitors as well as communicate product value and information. Packaging is also a key component in shaping a consumer’s ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    January 2017
    US
  3. Household Cleaning Equipment - US - December 2016

    "Sales of household cleaning equipment have experienced marginal growth due to inflation and price competition. Cleaning equipment used in lighter cleaning continues to be more frequently used, as spot cleaning gains wider acceptance as the norm in housecleaning. This shift coincides with a ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    December 2016
    US
  4. Household Surface Cleaners - US - November 2016

    "The market for household surface cleaners is mature, with a growth rate that is being outpaced by inflation. Convenience of multi-surface cleaning and antibacterial power are the leading attributes most consumers look for in surface cleaners, but secondary benefits such as scent, packaging, and ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    November 2016
    US
  5. Home Laundry Products - US - August 2016

    "Home laundry product sales have rebounded as innovation in the category resulted in new product offerings and increased consumer spending on higher-margin products. Key drivers for continued growth will focus on further innovation in the category surrounding compactness and scent, as well as a ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    August 2016
    US
  6. Cleaning the House - US - June 2016

    "Cleaning the house may not be something everyone looks forward to, but it remains an essential regular task, with consumers spending an average of more than four and a half hours on housecleaning every week. Understanding consumer attitudes and behaviors regarding cleaning the house is essential ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    June 2016
    US
  7. Dishwashing Products - US - May 2016

    "Practically every US home has dishwashing products. However, being such a universal product category means it can be difficult to drive growth. While dishwashing liquid has been able to increase sales in recent years through innovations such as scented formulas, dishwasher detergent has found it ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    May 2016
    US
  8. Household Paper Products - US - February 2016

    "The mature household paper products market has experienced flat sales in recent years. Still, while consumers continue to take a value-driven approach to shopping for household paper products, they place importance on product quality and are interested in products that allow them to streamline ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    February 2016
    US
  9. Household Care Packaging Trends - US - January 2016

    "In highly competitive, mature household care product categories, where sales increases must come at the expense of a competitor, packaging is as important as the product itself as a means of delivering value to consumers. Household care product packaging can do much more than just hold and ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    January 2016
    US
  10. Household Surface Cleaners - US - November 2015

    "The mature household surface cleaner market has experienced only modest growth in recent years. Still, while consumers continue to take a budget-conscious approach to shopping for household surface cleaners, they place importance on housecleaning and are as interested as ever in products that ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    November 2015
    US
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