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Household and Home Market Research

Mintel’s household/house and home market research reports provide a comprehensive and extensive overview of the marketplace including information on the household/house and home market size and household/house and home market share.


Mintel’s household/house and home industry reports can help you gain further insight into the household/house and home market trends and gain valuable household/house and home consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute household/house and home industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Laundry and Fabric Care - China - August 2016

    “In order to develop laundry and fabric care products with appealing selling points, companies need to understand current Chinese consumers’ complex and different laundry habits.”
    – Yujing Li, Senior Research Analyst

    This report discusses the following key topics:

    • How can laundry and fabric care ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    August 2016
    China
  2. Cleaning the House - China - March 2016

    “Apart from concentrating on driving sales through encouraging more frequent usage of household cleaning products, brands should also focus on product development in products featuring creative packaging design and natural ingredients to add to value perceptions. Opportunities also exist for ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    March 2016
    China
  3. Laundry and Fabric Care - China - July 2015

    "In order to boost sales in a mature market such as laundry and fabric care, companies and brands could not only tap into more subdivided segments (eg products designed for kids in different age ranges) but also target specific consumer groups (eg 20-24-year-olds).”

    – Yujing Li, Senior Research ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    July 2015
    China
  4. Cleaning the House - China - March 2015

    “Providing not just effective household cleaning products but also professional cleaning services could help brands to stand out of the crowed and form consumers’ cleaning habits and brand stickiness.”
    – Ivy Jiang, Research Analyst

    This report discusses the following key topics:

    • Household services ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    March 2015
    China
  5. Fabric Care - China - August 2014

    “Over the past five years, the fabric care market has experienced robust growth, driven by consumers’ higher personal hygiene standards, the increased proportion of earning spent on clothing, and a shift in laundry detergent product formats from powder to liquid as a result of premiumisation. In ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    August 2014
    China
  6. Household Hard Surface Cleaning and Care Products - China - December 2013

    “With the population and economy growing, use of household cleaning products is also expected to expand. To take advantage of this, both domestic and foreign manufacturers are racing to build plants in China to establish their strategic footholds.”

    – Lui Meng Chow – Research Analyst

    In this report, ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    December 2013
    China
  7. Laundry Detergents and Fabric Conditioners - China - August 2013

    “Value growth in the laundry care market in China is clearly beginning to slow down, and competition is mounting. Already we are seeing a reaction to this among leading companies that are looking at increasingly innovative ways to make their products and brands more interesting to consumers. As ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    August 2013
    China
  8. Dishwashing - China - May 2013

    Most Chinese consumers wash their dishes by hand on a daily basis, so beyond cleaning power consumers are looking for more products that are skin-safe, environmentally friendly, provide added hygiene through antibacterial action and are convenient to use.”

    – Matthew Crabbe, Director of Research, ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    May 2013
    China