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Household and Home Market Research

Mintel’s household/house and home market research reports provide a comprehensive and extensive overview of the marketplace including information on the household/house and home market size and household/house and home market share.


Mintel’s household/house and home industry reports can help you gain further insight into the household/house and home market trends and gain valuable household/house and home consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute household/house and home industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. DIY Home Improvement & Maintenance - US - September 2017

    "Participation in DIY (do-it-yourself) projects in the past year has been moderate as home improvement retailers engage consumers and more DIYers rely on technology to help them plan a project. The category is still plagued, however, by an overall lack of experience in DIY projects. For this ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    September 2017
    US
  2. Grilling and Barbecuing - US - July 2017

    "The grilling and barbecuing market continues to perform well, parallel to the improving economy as well as adults’ growing enthusiasm for grilling. High household penetration challenges the market, yet the category is poised for moderate growth as younger adults embrace grilling as a regular ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    July 2017
    US
  3. Residential Flooring - US - March 2017

    "A healthy housing market combined with innovation in the category is supporting continued sales growth in the flooring market. Although wall-to-wall carpeting still maintains dominance in reported coverage, shifting consumer attitudes and competitive prices are driving recent purchase of ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    March 2017
    US
  4. Major Household Appliances - US - February 2017

    "Innovation in the category and a healthy housing market has led to continued sales momentum in major household appliances. Mid-range brands have the highest current ownership among respondents, while higher-end brands have elevated ownership among young adults and higher earners. Replacement is ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    February 2017
    US
  5. DIY Home Improvement and Maintenance - US - September 2016

    Macroeconomic indicators point to a healthy outlook for the DIY (do-it-yourself) market. Most adults have at least some DIY skills and complete home improvement projects on an occasional basis, though a skills gap continues to limit the project scope of many consumers and curbs participation in ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    September 2016
    US
  6. Furniture Retailing - US - July 2016

    "Nearly three quarters of purchases are conducted in the store where shoppers can personally experience products. However, growth is coming from online despite many consumers remaining reluctant to buy furniture using this method."

    - Diana Smith, Senior Research Analyst - Retail & Apparel

    This ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    July 2016
    US
  7. Patio and Outdoor Living - US - July 2016

    "The patio and outdoor living market continues to steadily gain momentum parallel to the improving economy and housing market. While the majority of Americans have some form of outdoor space, living situation and household income determine what purchases and enhancements can be made. Further ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    July 2016
    US
  8. Shopping for Home Décor - US - June 2016

    Home décor is a $38+ billion industry, according to 2015 consumer expenditure data, and is forecasted for continued growth through 2021 when sales should reach $45.8 billion, 19% above this year’s estimates. Most purchasing occurs in-store, but growth is coming from online channels as more and ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    June 2016
    US
  9. Lawn and Garden Products - US - April 2016

    The lawn and garden products market is on the rise in an improving economy as more consumers engage in discretionary projects to improve their outdoor living space. In addition, consumers are viewing lawn and garden care as an enjoyable activity with benefits rather than a chore. While a stable ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    April 2016
    US
  10. Residential Flooring - US - March 2016

    "Things continue to look up for the residential flooring market, as a solid housing market and growing consumer confidence create conditions for increased spending on home renovations. The market has seen steady growth since 2011, but pent-up demand for home improvements remains and will help to ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    March 2016
    US
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