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Household and Home Market Research

Mintel’s household/house and home market research reports provide a comprehensive and extensive overview of the marketplace including information on the household/house and home market size and household/house and home market share.


Mintel’s household/house and home industry reports can help you gain further insight into the household/house and home market trends and gain valuable household/house and home consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute household/house and home industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Residential Flooring - US - March 2017

    "A healthy housing market combined with innovation in the category is supporting continued sales growth in the flooring market. Although wall-to-wall carpeting still maintains dominance in reported coverage, shifting consumer attitudes and competitive prices are driving recent purchase of ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    March 2017
    US
  2. Major Household Appliances - US - February 2017

    "Innovation in the category and a healthy housing market has led to continued sales momentum in major household appliances. Mid-range brands have the highest current ownership among respondents, while higher-end brands have elevated ownership among young adults and higher earners. Replacement is ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    February 2017
    US
  3. Patio and Outdoor Living - US - July 2016

    "The patio and outdoor living market continues to steadily gain momentum parallel to the improving economy and housing market. While the majority of Americans have some form of outdoor space, living situation and household income determine what purchases and enhancements can be made. Further ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    July 2016
    US
  4. Furniture Retailing - US - July 2016

    "Nearly three quarters of purchases are conducted in the store where shoppers can personally experience products. However, growth is coming from online despite many consumers remaining reluctant to buy furniture using this method."

    - Diana Smith, Senior Research Analyst - Retail & Apparel

    This ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    July 2016
    US
  5. Shopping for Home Décor - US - June 2016

    Home décor is a $38+ billion industry, according to 2015 consumer expenditure data, and is forecasted for continued growth through 2021 when sales should reach $45.8 billion, 19% above this year’s estimates. Most purchasing occurs in-store, but growth is coming from online channels as more and ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    June 2016
    US
  6. Major Household Appliances - US - February 2016

    "Bolstered by improvement in the overall economy, sales of most types of major appliances stabilized after the end of the recession in 2009 and then started to gain ground in 2013 with further improvement in the housing and home renovation markets. Opportunities to help to accelerate sales further ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    February 2016
    US
  7. Small Kitchen Appliances - US - December 2015

    The small kitchen appliance market has seen solid growth from 2010 to 2015, driven by lifestyle motivations, such as interest in healthier living and at-home cooking, as well as product innovations. Replacement continues to be the top purchase motivator, but interest in new features, such as ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    December 2015
    US
  8. Home Linens - US - July 2015

    "Opportunities exist in the home linens category for brands to emphasize product innovations, such as linens that prevent bed bugs or that improve sleep, as well as focusing on quality in order to attract consumers."

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    July 2015
    US
  9. Shopping for Major Appliances - US - March 2015

    "Low prices remain an essential part of the major appliance shopping process, but a variety of other factors come into play as well and provide retailers with opportunities to set themselves apart."

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    March 2015
    US
  10. Ranges, Ovens, Cooktops and Microwaves - US - October 2014

    “While economic factors are lifting the category, manufacturers and retailers can gain competitive advantage by catering to a wide variety of lifestyle needs. Younger adults may see a new cooking appliance as an opportunity to explore new cuisines.” – John Owen, Senior Household Analyst

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    October 2014
    US
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