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Household and Home Market Research

Mintel’s household/house and home market research reports provide a comprehensive and extensive overview of the marketplace including information on the household/house and home market size and household/house and home market share.


Mintel’s household/house and home industry reports can help you gain further insight into the household/house and home market trends and gain valuable household/house and home consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute household/house and home industry intelligence. Our market intelligence reports span hundreds of countries and regions.

  1. Small Kitchen Appliances - US - December 2014

    Small Kitchen Appliances - US - December 2014

    “Small kitchen appliances must, first and foremost, make food and beverage preparation faster and easier. However, once this core task is met, a host of other motivations and qualities may drive and shape SKA purchasing. How, where, and why different consumers ultimately select a given SKA is also ...

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  2. Household Surface Cleaners - US - November 2014

    Household Surface Cleaners - US - November 2014

    “While consumers are as time-pressed as ever, housecleaning remains a priority, a task that can provide a sense of accomplishment or play an important role in protecting a family’s heath.”
    – John Owen, Senior Household Analyst

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  3. Water Filtration - US - November 2014

    Water Filtration - US - November 2014

    “Companies will need to address the issue of filter replacement, convince consumers that these products are essential, and better engage Asian, Hispanic, and Black consumers to reinvigorate the category.”
    – Gabriela Elani, Home & Personal Care Analyst

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  4. Preparing for Guests - UK - December 2014

    Preparing for Guests - UK - December 2014

    “Home entertaining has a big influence on the usage of household care products. Making the home smell fresh is one of the most important elements of preparing the home for guests, and so the development of more premium fragrances in a whole host of household care products, including toilet ...

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  5. Ranges, Ovens, Cooktops and Microwaves - US - October 2014

    Ranges, Ovens, Cooktops and Microwaves - US - October 2014

    “While economic factors are lifting the category, manufacturers and retailers can gain competitive advantage by catering to a wide variety of lifestyle needs. Younger adults may see a new cooking appliance as an opportunity to explore new cuisines.” – John Owen, Senior Household Analyst

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  6. Table and Cookware - UK - November 2014

    Table and Cookware - UK - November 2014

    “People have a chance with cooking and baking to be creative in their own homes. And by serving meals to friends they have an opportunity to treat their friends as well as demonstrate their knowledge of and ability with food. Cooking has gone beyond something we must do, to become something we ...

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  7. Hard Surface Cleaners - UK - November 2014

    Hard Surface Cleaners - UK - November 2014

    “The convenience culture has had a big impact on the market for hard surface cleaners, with an increasing emphasis being placed on easier to use and time-saving products, as well as more convenient packaging. With an ageing population and increasing time pressures in people’s lives, convenient ...

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  8. European Retail Rankings - December 2014

    European Retail Rankings - December 2014

    This report provides a snapshot of the leading retailers in Europe, ranked by 2013 revenues. We cover the Top 350 European retailers and include country and sector sections, which detail those of the top 350 companies that are present in those markets. In the text we cover the main trends by ...

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  9. Household Cleaning Equipment - US - September 2014

    Household Cleaning Equipment - US - September 2014

    "While familiar, tried-and-true the cleaning tools form a foundation for the mature household cleaning equipment market, innovation is essential to driving growth or gaining market share. Consumers who do housecleaning are open to new ideas that deliver better results and that make the task itself ...

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  10. Pest Control and Repellents - US - September 2014

    Pest Control and Repellents - US - September 2014

    “Pest control sales are expected to grow steadily in the next few years. However, market players can accelerate category growth by increasing consumers’ use of insect repellents, addressing concerns over chemical content, and by encouraging consumers to be more proactive in how they manage pest ...

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