Sorry for interrupting but there is something we need to tell you. Mintel sites use cookies to provide you with the best possible online experience. By continuing to browse this site you are agreeing to our use of cookies.
Call us at

Your Mintel Services

  • Mintel GNPD

    Global product launch activity in consumer packaged goods

  • Mintel Inspire

    Consumer trends and their business application

  • Mintel GNPD

    Global product launch activity in consumer packaged goods

Mintel Portal

Household and Home Market Research

Mintel’s household/house and home market research reports provide a comprehensive and extensive overview of the marketplace including information on the household/house and home market size and household/house and home market share.


Mintel’s household/house and home industry reports can help you gain further insight into the household/house and home market trends and gain valuable household/house and home consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute household/house and home industry intelligence. Our market intelligence reports span hundreds of countries and regions.

  1. Produtos para Lavar Roupas - Brasil - Agosto 2014

    Produtos para Lavar Roupas - Brasil - Agosto 2014

    “Os brasileiros levam a higiene pessoal muito a sério. Os consumidores constantemente mudam de vestimentas, e gastam mais com produtos para lavar roupa do que as pessoas no hemisfério norte”.
    - Victor Fraga, Analista Sênior

    Este relatório analisa o mercado de produtos para lavar roupas no Brasil:

    - ...

    Learn More
    £2,466.89 (Excl.Tax)
    Add to Cart
  2. Fabric Care - China - August 2014

    Fabric Care - China - August 2014

    “Over the past five years, the fabric care market has experienced robust growth, driven by consumers’ higher personal hygiene standards, the increased proportion of earning spent on clothing, and a shift in laundry detergent product formats from powder to liquid as a result of premiumisation. In ...

    Learn More
    £2,463.80 (Excl.Tax)
    Add to Cart
  3. Home Laundry Products - US - August 2014

    Home Laundry Products - US - August 2014

    “While overall sales of home laundry products remain weak, opportunities exist in all segments for brands that that tap into the emotional importance that consumers place on getting the job done right.”
    – John Owen, Senior Household Analyst

    This report looks at the following issues:

    • For laundry ...

    Learn More
    £2,466.89 (Excl.Tax)
    Add to Cart
  4. Air Care - US - August 2014

    Air Care - US - August 2014

    “Though air care products enjoy a relatively high incidence of use, category sales have fluctuated in recent years and were flat during 2013-14. Consumers approach shopping the category with a cost-savings mindset and this has kept growth tempered. Continued integration of added functional ...

    Learn More
    £2,466.89 (Excl.Tax)
    Add to Cart
  5. Washers and Dryers - US - July 2014

    Washers and Dryers - US - July 2014

    “Bolstered by continued modest improvement in the economy and a strengthening housing market, sales of washers and dryers have turned in solid sales performance since the end of the recession, rising to an estimated $13.1 billion in 2014.”
    - John Owen, Senior Household Analyst

    This report looks at ...

    Learn More
    £2,466.89 (Excl.Tax)
    Add to Cart
  6. Black Consumers Attitudes toward Advertising - US - July 2014

    Black Consumers Attitudes toward Advertising - US - July 2014

    "Many marketers are shifting their dollars away from the Black consumer segment, while others are moving their initiatives away from traditional to digital. Since Blacks are receptive to advertising and want to see more targeted to them, they are paying attention to which companies demonstrate a ...

    Learn More
    £2,466.89 (Excl.Tax)
    Add to Cart
  7. Cookware - US - July 2014

    Cookware - US - July 2014

    “The cookware market has continued to grow modestly due to consumers’ continued need for cookware and bakeware to facilitate meal preparation tasks. Accelerated category growth can be achieved by focusing on the emotional benefits of cooking as well as positioning cookware ownership as a means to ...

    Learn More
    £2,466.89 (Excl.Tax)
    Add to Cart
  8. Furniture Retailing - US - July 2014

    Furniture Retailing - US - July 2014

    “Unmotivated by sales messages, afraid of buying online, and reluctant to spend another $1,000 on furniture before they absolutely have to, furniture retailers face numerous challenges in getting consumers back into stores before their current furniture is worn out. Retailers must find new ways to ...

    Learn More
    £2,466.89 (Excl.Tax)
    Add to Cart
  9. Bathrooms and Bathroom Accessories - UK - August 2014

    Bathrooms and Bathroom Accessories - UK - August 2014

    “To succeed in tomorrow’s tough trading environment, bathroom retailers will need to work harder and smarter, investing and innovating in order to keep ahead of the competition. Showrooms need to be inspiring, giving people ideas about how to create an attractive and practical bathroom.”

    – Jane ...

    Learn More
    £1,750.00 (Excl.Tax)
    Add to Cart
  10. Home Laundry Products - UK - August 2014

    Home Laundry Products - UK - August 2014

    “More sophisticated versions of laundry capsules coming onto the market, such as Ariel 3in1 Pods and Persil Dual Action Capsules with liquid and powder detergent, are boosting this format’s share of the laundry detergents market. The effective removal of stains is the most important factor likely ...

    Learn More
    £1,750.00 (Excl.Tax)
    Add to Cart
Page:
  1. 1
  2. 2
  3. 3
  4. 4
  5. 5