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Household and Home Market Research

Mintel’s household/house and home market research reports provide a comprehensive and extensive overview of the marketplace including information on the household/house and home market size and household/house and home market share.


Mintel’s household/house and home industry reports can help you gain further insight into the household/house and home market trends and gain valuable household/house and home consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute household/house and home industry intelligence. Our market intelligence reports span hundreds of countries and regions.

  1. Black Consumers and Household Products - US - March 2014

    Black Consumers and Household Products - US - March 2014

    "Maintaining a clean home is important to Black consumers. A clean home is direct reflection of what others think about them, and a clean home means a healthy family. Black consumers are all about prevention, and rely on products that have ingredients to help remove germs and odors. Blacks teach ...

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  2. Hispanic Consumers and Household Products - US - March 2014

    Hispanic Consumers and Household Products - US - March 2014

    “While Hispanic consumers are not a homogeneous group, one value that practically all share is their belief that personal appearance says a lot about a person. It is for this reason that they strive to take good care of their clothing and household. Brands that can partner with them to facilitate ...

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  3. Refrigerators, Freezers, and Dishwashers - US - March 2014

    Refrigerators, Freezers, and Dishwashers - US - March 2014

    “While an improving economy and housing market is driving sales for the market as a whole, other factors give individual brands and retailers opportunities to gain competitive advantage. Superior owner protection is one such area. Another is finding a way to appeal to a new generation of appliance ...

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  4. Grilling and Barbecuing - US - March 2014

    Grilling and Barbecuing - US - March 2014

    “The grilling category is unique in that, for many adults, it is strongly associated with positive memories and emotions of cookouts past. Those who purchase a grill are not just buying an appliance upon which they can prepare food; they are buying it for the experiences they can have through ...

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  5. The Private Label Household Care Consumer - UK - April 2014

    The Private Label Household Care Consumer - UK - April 2014

    “Raising awareness of what own-label has to offer and using in-store marketing to encourage trial and repeat purchasing, including through injecting more personality into ranges, will be vital for increasing sales”

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  6. Household Paper Products - US - February 2014

    Household Paper Products - US - February 2014

    "The household paper market holds opportunities for brands that emphasize quality and performance and explore ideas that make it easier for consumers to use paper products in a wider array of occasions. Sustainability is also poised to become a more important issue in the category."

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  7. Food Storage - US - February 2014

    Food Storage - US - February 2014

    "While expected to grow, the market facees some challenges. Companies and brands will have to continue exploring innovation opportunities to accelerate market growth and stave off competition from private label, as well as better engage the growing Hispanic population."

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  8. Produtos para Cuidado e Limpeza de Superfícies Duras de Casa - Brasil - Dezembro 2013

    Produtos para Cuidado e Limpeza de Superfícies Duras de Casa - Brasil - Dezembro 2013

    "O mercado de limpeza de superfícies dura de casa apresentou um aumento no valor de vendas de 2008 a 2013, de R$ 4,5 bilhões. O mercado é impulsionado por um alto índice de uso de produtos por consumidores que se esforçam em manter suas casas limpas.

    Entretanto, uma queda no número de inovações na ...

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  9. Household Hard Surface Cleaning and Care Products - Brazil - December 2013

    Household Hard Surface Cleaning and Care Products - Brazil - December 2013

    “High levels of product usage and a cultural desire to maintain a clean home should buoy the household hard surface cleaners market over the coming years. However, in order to drive the market forward, brands operating the market can look to create new product innovations that cater more directly ...

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  10. 家用纸制品 - 中国 - 2014年1月

    家用纸制品 - 中国 - 2014年1月

    过去五年,生活用纸市场,尤其是面巾纸和厨房纸巾品类,强劲增长。受日益提高的可支配收入、城市化进程的快速推进和更注重个人卫生的中产阶级的崛起所驱动,这一增长势头有望持续。此外,政府外部监管和现代零售渠道的拓展也带来增长机遇,因预计需求上扬,市场领导者开始着手扩大产能。

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