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Household and Home Market Research

Mintel’s household/house and home market research reports provide a comprehensive and extensive overview of the marketplace including information on the household/house and home market size and household/house and home market share.


Mintel’s household/house and home industry reports can help you gain further insight into the household/house and home market trends and gain valuable household/house and home consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute household/house and home industry intelligence. Our market intelligence reports span hundreds of countries and regions.

  1. Household Care Packaging Trends - US - January 2015

    Household Care Packaging Trends - US - January 2015

    “Household care product packaging can do much more than just hold and dispense the product. Innovative packaging features can become an important part of the usage experience and a way for brands to set themselves apart.” - John Owen, Senior Household Analyst

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  2. Arts and Crafts Consumer - US - January 2015

    Arts and Crafts Consumer - US - January 2015

    “The abundance of online communities available to support craft inspiration and instruction has opened new doors for novices and experts interested in crafting. Digital platforms have given marketers fresh insights into the wants and needs of the target crafting audience.”– Dana Spencer, ...

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  3. Food Storage and Trash Bags - US - January 2015

    Food Storage and Trash Bags - US - January 2015

    “Market players could generate sales by developing and launching innovative new food storage and trash bag products, putting a stronger emphasis on consumers’ use of food storage products away from the home." – Gabriela Elani, Home & Personal Care Analyst

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  4. Household Paper Products - UK - February 2015

    Household Paper Products - UK - February 2015

    “Paper products suffer from being seen as commodity items that are bought mainly in response to special offers and finding the cheapest price, making sales growth difficult to come by. Kitchen roll offers the best prospects for adding value to the market through encouraging usage for a wider range ...

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  5. Small Kitchen Appliances - US - December 2014

    Small Kitchen Appliances - US - December 2014

    “Small kitchen appliances must, first and foremost, make food and beverage preparation faster and easier. However, once this core task is met, a host of other motivations and qualities may drive and shape SKA purchasing. How, where, and why different consumers ultimately select a given SKA is also ...

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  6. Homewares - UK - January 2015

    Homewares - UK - January 2015

    “Many homewares, such as curtains, linens, decorative accessories and cushions help define the way that the home looks and feels. People’s choice of colours, textures, styles and unusual items allow them to inject their own personality into their homes and create rooms that reflect their sense of ...

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  7. Cleaning for the Family - UK - January 2015

    Cleaning for the Family - UK - January 2015

    “In promoting cleaning products to families, campaigns most likely to appeal are those focused on making the most disliked tasks less of a chore and those reassuring parents that products can help to safeguard the family home in terms of being safe to use around children and maintaining hygiene.”

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  8. Household Surface Cleaners - US - November 2014

    Household Surface Cleaners - US - November 2014

    “While consumers are as time-pressed as ever, housecleaning remains a priority, a task that can provide a sense of accomplishment or play an important role in protecting a family’s heath.”
    – John Owen, Senior Household Analyst

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  9. Water Filtration - US - November 2014

    Water Filtration - US - November 2014

    “Companies will need to address the issue of filter replacement, convince consumers that these products are essential, and better engage Asian, Hispanic, and Black consumers to reinvigorate the category.”
    – Gabriela Elani, Home & Personal Care Analyst

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  10. Furniture Retailing - UK - December 2014

    Furniture Retailing - UK - December 2014

    “The biggest issue for furniture retailers is to create a compelling identity which consumers can relate to. Each company needs to be very clear about its own unique proposition and should continue to build on this image consistently when designing store interiors or conducting advertising ...

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