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Household and Home Market Research

Mintel’s household/house and home market research reports provide a comprehensive and extensive overview of the marketplace including information on the household/house and home market size and household/house and home market share.


Mintel’s household/house and home industry reports can help you gain further insight into the household/house and home market trends and gain valuable household/house and home consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute household/house and home industry intelligence. Our market intelligence reports span hundreds of countries and regions.

  1. Ranges, Ovens, Cooktops and Microwaves - US - October 2014

    Ranges, Ovens, Cooktops and Microwaves - US - October 2014

    “While external economic factors are lifting the category as a whole, manufacturers and retailers can gain competitive advantage by catering to a wide variety of lifestyle needs. For many, especially aging Boomers, healthy, fresh eating is an increasingly compelling concern. Younger adults, on the ...

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  2. Household Cleaning Equipment - US - September 2014

    Household Cleaning Equipment - US - September 2014

    "While familiar, tried-and-true the cleaning tools form a foundation for the mature household cleaning equipment market, innovation is essential to driving growth or gaining market share. Consumers who do housecleaning are open to new ideas that deliver better results and that make the task itself ...

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  3. Pest Control and Repellents - US - September 2014

    Pest Control and Repellents - US - September 2014

    “Pest control sales are expected to grow steadily in the next few years. However, market players can accelerate category growth by increasing consumers’ use of insect repellents, addressing concerns over chemical content, and by encouraging consumers to be more proactive in how they manage pest ...

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  4. Cleaning Habits of Young Adults - UK - October 2014

    Cleaning Habits of Young Adults - UK - October 2014

    “With independence, in terms of moving away from the parental home, comes greater responsibility for household cleaning matters, so this is an important time for household care brands to engage with young adults through communications about the latest time-saving cleaning products or equipment, as ...

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  5. Bedrooms and Bedroom Furniture - UK - October 2014

    Bedrooms and Bedroom Furniture - UK - October 2014

    “As prices of homes rise many people find themselves living in smaller homes with a shortage of space. They want their rooms to be multi-functional, used for a home office, surfing the net or watching TV and as they are spending more time using the rooms this drives demand for style. At the same ...

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  6. Produtos para Lavar Roupas - Brasil - Agosto 2014

    Produtos para Lavar Roupas - Brasil - Agosto 2014

    “Os brasileiros levam a higiene pessoal muito a sério. Os consumidores constantemente mudam de vestimentas, e gastam mais com produtos para lavar roupa do que as pessoas no hemisfério norte”.
    - Victor Fraga, Analista Sênior

    Este relatório analisa o mercado de produtos para lavar roupas no Brasil:

    - ...

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  7. Fabric Care - China - August 2014

    Fabric Care - China - August 2014

    “Over the past five years, the fabric care market has experienced robust growth, driven by consumers’ higher personal hygiene standards, the increased proportion of earning spent on clothing, and a shift in laundry detergent product formats from powder to liquid as a result of premiumisation. In ...

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  8. Home Laundry Products - US - August 2014

    Home Laundry Products - US - August 2014

    “While overall sales of home laundry products remain weak, opportunities exist in all segments for brands that that tap into the emotional importance that consumers place on getting the job done right.”
    – John Owen, Senior Household Analyst

    This report looks at the following issues:

    • For laundry ...

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  9. Kitchens and Kitchen Furniture - UK - September 2014

    Kitchens and Kitchen Furniture - UK - September 2014

    “To succeed in tomorrow’s tough trading environment, kitchen retailers will need to continue to invest in showroom displays in order to keep ahead of the competition. Retailers will increasingly recognise the importance of a great showroom environment to give people ideas about how to create an ...

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  10. Air Care - US - August 2014

    Air Care - US - August 2014

    “Though air care products enjoy a relatively high incidence of use, category sales have fluctuated in recent years and were flat during 2013-14. Consumers approach shopping the category with a cost-savings mindset and this has kept growth tempered. Continued integration of added functional ...

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