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Household and Home Market Research

Mintel’s household/house and home market research reports provide a comprehensive and extensive overview of the marketplace including information on the household/house and home market size and household/house and home market share.


Mintel’s household/house and home industry reports can help you gain further insight into the household/house and home market trends and gain valuable household/house and home consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute household/house and home industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Department Store Retailing - US - September 2016

    "There is no doubt about it: department stores are struggling to stay relevant in today’s retail climate – losing sales, customers, retail space, and partner brands. Sales continue to fall YOY (year-over-year) with no signs of stoppage in the foreseeable future. Radical change and innovation is ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    September 2016
    US
  2. American Lifestyles - US - April 2016

    “Even though an improved economy has left Americans with a little extra money in their pockets, some are still struggling to find a balanced approach to spending. In an attempt to spend prudently while still enjoying whatever extra they have, consumers are meeting their financial obligations by ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    April 2016
    US
  3. Household Paper Products - US - February 2016

    "The mature household paper products market has experienced flat sales in recent years. Still, while consumers continue to take a value-driven approach to shopping for household paper products, they place importance on product quality and are interested in products that allow them to streamline ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    February 2016
    US
  4. Black Consumers and Shopping for Groceries - US - November 2015

    "Currently estimated at about $61 billion, Black expenditures on groceries (including food and drink, general merchandise, and health and beauty items) have been increasing since coming off the 2007-09 recession, though growth from 2012-15 has been moderate."

    - Tonya Roberts, Multicultural Analyst

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    November 2015
    US
  5. Black Consumers Attitudes toward Advertising - US - July 2014

    "Many marketers are shifting their dollars away from the Black consumer segment, while others are moving their initiatives away from traditional to digital. Since Blacks are receptive to advertising and want to see more targeted to them, they are paying attention to which companies demonstrate a ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    July 2014
    US
  6. Black Consumers and Social Media - US - May 2014

    “Social media has become a forum for Black consumers. It is one space where consumers feel as though they can remove their mask and totally be themselves and express themselves, oftentimes without fear of judgment. But, this notion doesn’t extend to brands. Companies are still companies on social ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    May 2014
    US
  7. The Shopping Experience of Black Consumers - US - April 2014

    “Black consumers shop a wide variety of stores – from Walmart to Barney’s New York. This is not a one-size-fits-all consumer. Marketers need to better understand the different consumer segments within the Black community and how each segment is unique and has different expectations when it comes ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    April 2014
    US
  8. Hispanic Attitudes toward Advertising - US - October 2013

    “The Hispanic population continues to experience growth, primarily due to high birthrates, and this will have a significant impact on the makeup of America. Hispanics will likely experience some tension between coming of age in American society and growing accustomed to the American way of life ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    October 2013
    US
  9. Baby Boomers' Leisure Trends - US - January 2013

    “Because the baby boom generation comprises nearly 76 million individuals born across a span of nearly two decades, the leisure habits and preferences within this group vary tremendously based not only on age, but also life stage, family responsibilities, and finances, to name just a few.”

    – Fiona O’

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    January 2013
    US
  10. Baby Boomers Across Seven Categories - US - October 2011

    Companies must have a clear understanding of the Baby Boomer demographic in order to market products and serve their needs better. Mintel has compiled information from multiple Oxygen reports and Mintel Inspire to give you a holistic view of today’s Baby Boomer consumer.

    This report provides ...

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    US $2,000.00 (Excl.Tax)
    Consumer Report
    October 2011
    US