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Household and Home Market Research

Mintel’s household/house and home market research reports provide a comprehensive and extensive overview of the marketplace including information on the household/house and home market size and household/house and home market share.


Mintel’s household/house and home industry reports can help you gain further insight into the household/house and home market trends and gain valuable household/house and home consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute household/house and home industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Cleaning the House - US - June 2016

    "Cleaning the house may not be something everyone looks forward to, but it remains an essential regular task, with consumers spending an average of more than four and a half hours on housecleaning every week. Understanding consumer attitudes and behaviors regarding cleaning the house is essential ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    June 2016
    US
  2. Household Care Packaging Trends - US - January 2016

    "In highly competitive, mature household care product categories, where sales increases must come at the expense of a competitor, packaging is as important as the product itself as a means of delivering value to consumers. Household care product packaging can do much more than just hold and ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    January 2016
    US
  3. Grilling and Barbecuing - US - March 2015

    “Most consumers see grills as cooking tools akin to kitchen appliances, but do not always think grills are worth the cost. Companies that want to counteract this perception, increase brand loyalty, and increase sales must position grills as useful tools that offer a unique cooking experience.”

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    March 2015
    US
  4. Arts and Crafts Consumer - US - January 2015

    “The abundance of online communities available to support craft inspiration and instruction has opened new doors for novices and experts interested in crafting. Digital platforms have given marketers fresh insights into the wants and needs of the target crafting audience.''

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    January 2015
    US
  5. Water Filtration - US - November 2014

    “Companies will need to address the issue of filter replacement, convince consumers that these products are essential, and better engage Asian, Hispanic, and Black consumers to reinvigorate the category.”
    – Gabriela Elani, Home & Personal Care Analyst

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    November 2014
    US
  6. Black Consumers Attitudes toward Advertising - US - July 2014

    "Many marketers are shifting their dollars away from the Black consumer segment, while others are moving their initiatives away from traditional to digital. Since Blacks are receptive to advertising and want to see more targeted to them, they are paying attention to which companies demonstrate a ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    July 2014
    US
  7. The Shopping Experience of Black Consumers - US - April 2014

    “Black consumers shop a wide variety of stores – from Walmart to Barney’s New York. This is not a one-size-fits-all consumer. Marketers need to better understand the different consumer segments within the Black community and how each segment is unique and has different expectations when it comes ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    April 2014
    US
  8. The Arts and Crafts Consumer - US - January 2014

    “Parents, younger men, and unskilled crafters are examples of new arts and crafts audiences. Marketers can engage with and increase their share of consumers by understanding the specific needs of these individuals.” – Fiona O’Donnell, Senior Lifestyles & Leisure Analyst

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    January 2014
    US
  9. Hispanic Attitudes toward Advertising - US - October 2013

    “The Hispanic population continues to experience growth, primarily due to high birthrates, and this will have a significant impact on the makeup of America. Hispanics will likely experience some tension between coming of age in American society and growing accustomed to the American way of life ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    October 2013
    US
  10. Hispanics and Household Products - US - November 2012

    “The likelihood of Hispanic consumers purchasing various types of household products and their attitudes toward these products are among the key issues discussed in this report. Hispanics seek dependability and trust when buying household products, and having past experience with an item is the ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    November 2012
    US
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