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Household and Home Market Research

Mintel’s household/house and home market research reports provide a comprehensive and extensive overview of the marketplace including information on the household/house and home market size and household/house and home market share.


Mintel’s household/house and home industry reports can help you gain further insight into the household/house and home market trends and gain valuable household/house and home consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute household/house and home industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Dishwashing Products - US - May 2016

    "Practically every US home has dishwashing products. However, being such a universal product category means it can be difficult to drive growth. While dishwashing liquid has been able to increase sales in recent years through innovations such as scented formulas, dishwasher detergent has found it ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    May 2016
    US
  2. Black Consumers Attitudes toward Advertising - US - July 2014

    "Many marketers are shifting their dollars away from the Black consumer segment, while others are moving their initiatives away from traditional to digital. Since Blacks are receptive to advertising and want to see more targeted to them, they are paying attention to which companies demonstrate a ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    July 2014
    US
  3. Small Kitchen Appliances - US - December 2013

    “To succeed in the marketplace, small kitchen appliances must do more than just save time and effort in the kitchen. Opportunities exist for appliance brands to create new experiences and align with consumer lifestyles. Small kitchen appliances can play an integral role in facilitating culinary ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    December 2013
    US
  4. Vacuum Cleaners - US - September 2013

    “Offering an improved vacuum cleaning experience – more maneuverable, lighter, quieter – may be as sure a path to increased market share as improved suction power. There are also opportunities to eliminate the experience altogether with robotics and to make vacuuming an essential step in ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    September 2013
    US
  5. Dishwashing Products - US - May 2013

    “Key to keeping the dishwashing products category on a growth track is keeping consumers focused on added benefits and new features rather than price comparisons. A steady stream of new products promising superior performance and a pleasant dishwashing experience will help to keep consumers ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    May 2013
    US
  6. Washers and Dryers - US - June 2012

    The washer and dryer market has experienced a nearly uninterrupted slide since 2007 due primarily to continued weakness in the housing market. While stabilization in real estate will provide badly needed support to sales, marketers looking for more robust growth must convince consumers to trade up ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    June 2012
    US
  7. Lawn and Garden Products - US - May 2012

    The market for lawn and garden products is in a state of post-recession recovery, and is forecast to reach $45.1 billion in the U.S. by 2016—a 20% increase over 2011. Lawn and garden product sales are impacted by a variety of economic and social factors including: the U.S. housing market and ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    May 2012
    US
  8. Dishwashing Products - US - April 2012

    The dishwashing products market grew slowly from 2009-11, as declining unit sales were offset by growing consumer preference for higher-priced dishwasher products such as single-dose pacs and multipurpose products. Changing demographics and an improving economy will present new opportunities and ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    April 2012
    US
  9. Small Kitchen Appliances - US - December 2011

    The small kitchen appliances (SKAs) market has shown growth despite the economic downturn, likely driven by consumers cooking more at home and paring back on coffee shop purchases. This report probes opportunities for sustained growth as an improved economic outlook may start leading consumers ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    December 2011
    US
  10. Vacuums - US - July 2011

    This market report looks at the vacuum cleaner industry in the US. The research explores what is affecting current sales growth and what the current trends in the flooring mean for the market – could these be translated into key drivers?

    The vaccum cleaner market report analyzes exclusive, ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    July 2011
    US
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