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Household and Home Market Research

Mintel’s household/house and home market research reports provide a comprehensive and extensive overview of the marketplace including information on the household/house and home market size and household/house and home market share.


Mintel’s household/house and home industry reports can help you gain further insight into the household/house and home market trends and gain valuable household/house and home consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute household/house and home industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. American Lifestyles - US - April 2016

    “Even though an improved economy has left Americans with a little extra money in their pockets, some are still struggling to find a balanced approach to spending. In an attempt to spend prudently while still enjoying whatever extra they have, consumers are meeting their financial obligations by ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    April 2016
    US
  2. Black Consumers and Shopping for Groceries - US - November 2015

    "Currently estimated at about $61 billion, Black expenditures on groceries (including food and drink, general merchandise, and health and beauty items) have been increasing since coming off the 2007-09 recession, though growth from 2012-15 has been moderate."

    - Tonya Roberts, Multicultural Analyst

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    November 2015
    US
  3. Grilling and Barbecuing - US - March 2015

    “Most consumers see grills as cooking tools akin to kitchen appliances, but do not always think grills are worth the cost. Companies that want to counteract this perception, increase brand loyalty, and increase sales must position grills as useful tools that offer a unique cooking experience.”

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    March 2015
    US
  4. Black Consumers Attitudes toward Advertising - US - July 2014

    "Many marketers are shifting their dollars away from the Black consumer segment, while others are moving their initiatives away from traditional to digital. Since Blacks are receptive to advertising and want to see more targeted to them, they are paying attention to which companies demonstrate a ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    July 2014
    US
  5. Black Consumers and Social Media - US - May 2014

    “Social media has become a forum for Black consumers. It is one space where consumers feel as though they can remove their mask and totally be themselves and express themselves, oftentimes without fear of judgment. But, this notion doesn’t extend to brands. Companies are still companies on social ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    May 2014
    US
  6. Food Storage - US - February 2014

    "While expected to grow, the market facees some challenges. Companies and brands will have to continue exploring innovation opportunities to accelerate market growth and stave off competition from private label, as well as better engage the growing Hispanic population."

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    February 2014
    US
  7. Small Kitchen Appliances - US - December 2013

    “To succeed in the marketplace, small kitchen appliances must do more than just save time and effort in the kitchen. Opportunities exist for appliance brands to create new experiences and align with consumer lifestyles. Small kitchen appliances can play an integral role in facilitating culinary ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    December 2013
    US
  8. Hispanic Attitudes toward Advertising - US - October 2013

    “The Hispanic population continues to experience growth, primarily due to high birthrates, and this will have a significant impact on the makeup of America. Hispanics will likely experience some tension between coming of age in American society and growing accustomed to the American way of life ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    October 2013
    US
  9. Cookware - US - July 2013

    “The most enthusiastic home cooks, who have both strong interest in cooking from scratch and advanced cooking skills, are a core target for the cookware market and are well-served by top cookware brands and specialty retailers. While marketers can’t ignore this hard-core group, category growth may ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    July 2013
    US
  10. Baby Boomers' Leisure Trends - US - January 2013

    “Because the baby boom generation comprises nearly 76 million individuals born across a span of nearly two decades, the leisure habits and preferences within this group vary tremendously based not only on age, but also life stage, family responsibilities, and finances, to name just a few.”

    – Fiona O’

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    January 2013
    US
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