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Household and Home Market Research

Mintel’s household/house and home market research reports provide a comprehensive and extensive overview of the marketplace including information on the household/house and home market size and household/house and home market share.


Mintel’s household/house and home industry reports can help you gain further insight into the household/house and home market trends and gain valuable household/house and home consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute household/house and home industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Hispanics and Shopping for Groceries - US - October 2017

    "In an increasingly competitive landscape, value-oriented Hispanics shop at a variety of store types in any given week. As each grocery retailer defends its turf, the challenge is to keep shoppers in the store longer and make them notice categories they typically associate with other stores. ...

    Read More
    US $3,995.00 (Excl.Tax)
    Consumer Report
    October 2017
    US
  2. Mattresses - US - April 2017

    "The mattress category has undergone significant change in recent years due to new product segmentation, changing consumer needs, and e-commerce sales. Mattress purchasers are primarily quality driven, especially as sleep becomes a health priority. Brick-and-mortar retailers benefit from the ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    April 2017
    US
  3. Department Store Retailing - US - September 2016

    "There is no doubt about it: department stores are struggling to stay relevant in today’s retail climate – losing sales, customers, retail space, and partner brands. Sales continue to fall YOY (year-over-year) with no signs of stoppage in the foreseeable future. Radical change and innovation is ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    September 2016
    US
  4. Home Laundry Products - US - August 2016

    "Home laundry product sales have rebounded as innovation in the category resulted in new product offerings and increased consumer spending on higher-margin products. Key drivers for continued growth will focus on further innovation in the category surrounding compactness and scent, as well as a ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    August 2016
    US
  5. Furniture Retailing - US - July 2016

    "Nearly three quarters of purchases are conducted in the store where shoppers can personally experience products. However, growth is coming from online despite many consumers remaining reluctant to buy furniture using this method."

    - Diana Smith, Senior Research Analyst - Retail & Apparel

    This ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    July 2016
    US
  6. Shopping for Home Décor - US - June 2016

    Home décor is a $38+ billion industry, according to 2015 consumer expenditure data, and is forecasted for continued growth through 2021 when sales should reach $45.8 billion, 19% above this year’s estimates. Most purchasing occurs in-store, but growth is coming from online channels as more and ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    June 2016
    US
  7. American Lifestyles - US - April 2016

    “Even though an improved economy has left Americans with a little extra money in their pockets, some are still struggling to find a balanced approach to spending. In an attempt to spend prudently while still enjoying whatever extra they have, consumers are meeting their financial obligations by ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    April 2016
    US
  8. The Budget Shopper - US - December 2015

    "Several years after the recession, the economy is stronger, and people are beginning to work, to buy and to live more freely again. Unfortunately for retailers looking to make a profit, consumers’ expectations for fair prices have not waned."

    - Diana Smith, Senior Research Analyst - Retail & Apparel

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    December 2015
    US
  9. Black Consumers and Shopping for Groceries - US - November 2015

    "Currently estimated at about $61 billion, Black expenditures on groceries (including food and drink, general merchandise, and health and beauty items) have been increasing since coming off the 2007-09 recession, though growth from 2012-15 has been moderate."

    - Tonya Roberts, Multicultural Analyst

    Read More
    US $3,995.00 (Excl.Tax)
    Consumer Report
    November 2015
    US
  10. Shopping for Household Care Products - US - July 2015

    An interest in savings, along with retailers’ and manufacturers’ willingness to play into it with discounts and promotions, helps to explain why most major household care categories have experienced little or no sales growth in recent years. 

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    July 2015
    US
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