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Household and Home Market Research

Mintel’s household/house and home market research reports provide a comprehensive and extensive overview of the marketplace including information on the household/house and home market size and household/house and home market share.


Mintel’s household/house and home industry reports can help you gain further insight into the household/house and home market trends and gain valuable household/house and home consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute household/house and home industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Fabric Care in US (2017) – Market Sizes

    Fabric Care in US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2017. This market covers laundry detergents, fabric conditioners and softeners and laundry aids. Market size comprises sales through all retail channels including direct to ...

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    US $524.44 (Excl.Tax)
    Market Data
    December 2017
    US
  2. Mass Merchandisers - US - December 2017

    Nearly all consumers shop mass merchandisers and growth is expected to continue, but loyalty is generally low among mass shoppers, even among some of those who shop the channel the most frequently. As pressure increases from competition outside the channel, mass merchandisers need to address ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    December 2017
    US
  3. Small Kitchen Appliances - US - December 2017

    "The small kitchen appliance market has grown from the year prior. Fluctuating sales within the beverage making appliance segment tempered market growth, though there are opportunities to accelerate the market. Leveraging media channels to showcase the newest models or features could help educate ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    December 2017
    US
  4. Pest Control and Repellents - US - November 2017

    "The pest control products and services market continues to experience steady growth, reaching $10.6 billion in 2017, a 4% increase from the year prior. Warming weather trends have stimulated pest activity, driving up the need for pest products to help maintain a pest-free home. Accelerating sales ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    November 2017
    US
  5. Vacuum Cleaners - US - October 2017

    "Vacuum cleaners are a household staple, with most of consumers currently owning one and many planning to make a purchase within the next year. High penetration and long purchase cycles can challenge growth, but innovations that answer the need for convenience can encourage premium spending. In ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    October 2017
    US
  6. Hispanics and Shopping for Groceries - US - October 2017

    "In an increasingly competitive landscape, value-oriented Hispanics shop at a variety of store types in any given week. As each grocery retailer defends its turf, the challenge is to keep shoppers in the store longer and make them notice categories they typically associate with other stores. ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    October 2017
    US
  7. Water Filtration - US - October 2017

    Despite consumer interest in healthy living and concerns about water quality, the water filtration category declined 3% from the year prior, reaching estimated sales of $785 million in 2017.

    While niche, there may be opportunities to stimulate the market. Brands may be able to differentiate from ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    October 2017
    US
  8. DIY Home Improvement & Maintenance - US - September 2017

    "Participation in DIY (do-it-yourself) projects in the past year has been moderate as home improvement retailers engage consumers and more DIYers rely on technology to help them plan a project. The category is still plagued, however, by an overall lack of experience in DIY projects. For this ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    September 2017
    US
  9. Hispanics and Household Products - US - August 2017

    "Hispanics’ expenditures on household products such as household surface cleaners, dishwashing products, and laundry detergent showed moderate growth from 2012 to 2017. These are mature categories in which Hispanics exhibit high levels of satisfaction and limited motivation to change. As ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    August 2017
    US
  10. Home Laundry Products - US - August 2017

    "Home laundry products are a mature category in which price competition between leading brands continues to dampen sales growth. Innovations in format and scent are proving important drivers for category growth, as consumers are driven by scent and convenient, all-in-one formulas. Product safety ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    August 2017
    US
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