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Household and Home Market Research

Mintel’s household/house and home market research reports provide a comprehensive and extensive overview of the marketplace including information on the household/house and home market size and household/house and home market share.


Mintel’s household/house and home industry reports can help you gain further insight into the household/house and home market trends and gain valuable household/house and home consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute household/house and home industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Small Kitchen Appliances - US - December 2016

    "After years of stable gains, small kitchen appliance sales remained relatively flat due in part to the struggling beverage making appliance segment. Going forward, product innovations that focus on design and function, as well as a stabilizing beverage maker segment, may help restore category ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    December 2016
    US
  2. Water Filtration - US - November 2016

    "Despite more than half of adults owning either a water filtration system or product, and nearly one third saying they avoid drinking tap water as much as possible, sales of the water filtration market are expected to decline by 1% in 2016."

    - Jana Vyleta, Health and Personal Care Analyst

    This ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    November 2016
    US
  3. Household Surface Cleaners - US - November 2016

    "The market for household surface cleaners is mature, with a growth rate that is being outpaced by inflation. Convenience of multi-surface cleaning and antibacterial power are the leading attributes most consumers look for in surface cleaners, but secondary benefits such as scent, packaging, and ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    November 2016
    US
  4. Pest Control and Repellents - US - October 2016

    "People are spending more on pest control than ever before. Although most spending is on pest control services, product sales for outdoor repellents are also rising. Warmer weather and concerns about mosquito-borne illnesses contribute to overall category spending; however, concerns about the ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    October 2016
    US
  5. Department Store Retailing - US - September 2016

    "There is no doubt about it: department stores are struggling to stay relevant in today’s retail climate – losing sales, customers, retail space, and partner brands. Sales continue to fall YOY (year-over-year) with no signs of stoppage in the foreseeable future. Radical change and innovation is ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    September 2016
    US
  6. DIY Home Improvement and Maintenance - US - September 2016

    Macroeconomic indicators point to a healthy outlook for the DIY (do-it-yourself) market. Most adults have at least some DIY skills and complete home improvement projects on an occasional basis, though a skills gap continues to limit the project scope of many consumers and curbs participation in ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    September 2016
    US
  7. Home Laundry Products - US - August 2016

    "Home laundry product sales have rebounded as innovation in the category resulted in new product offerings and increased consumer spending on higher-margin products. Key drivers for continued growth will focus on further innovation in the category surrounding compactness and scent, as well as a ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    August 2016
    US
  8. Grilling and Barbecuing - US - July 2016

    "Grill ownership is strong and positive sales are expected through 2021. Gas format grills are most popular in full-size units, whereas portable units are most popular in charcoal format. Consumer sentiment toward grills differs by generation, in which younger adults enjoy grilling to socialize ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    July 2016
    US
  9. Furniture Retailing - US - July 2016

    "Nearly three quarters of purchases are conducted in the store where shoppers can personally experience products. However, growth is coming from online despite many consumers remaining reluctant to buy furniture using this method."

    - Diana Smith, Senior Research Analyst - Retail & Apparel

    This ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    July 2016
    US
  10. Patio and Outdoor Living - US - July 2016

    "The patio and outdoor living market continues to steadily gain momentum parallel to the improving economy and housing market. While the majority of Americans have some form of outdoor space, living situation and household income determine what purchases and enhancements can be made. Further ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    July 2016
    US
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