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Household and Home Market Research

Mintel’s household/house and home market research reports provide a comprehensive and extensive overview of the marketplace including information on the household/house and home market size and household/house and home market share.


Mintel’s household/house and home industry reports can help you gain further insight into the household/house and home market trends and gain valuable household/house and home consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute household/house and home industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Shopping for Home Décor - US - June 2016

    Home décor is a $38+ billion industry, according to 2015 consumer expenditure data, and is forecasted for continued growth through 2021 when sales should reach $45.8 billion, 19% above this year’s estimates. Most purchasing occurs in-store, but growth is coming from online channels as more and ...

    Read More
    US $3,995.00 (Excl.Tax)
    Consumer Report
    June 2016
    US
  2. Cookware - US - June 2016

    "The cookware market continues to experience slow growth, benefiting from continued consumer interest in cooking or baking at-home and a variety of innovative cookware features that simplify cooking and cleanup."

    - Rebecca Cullen, Consumer Research Analyst

    This report looks at the following areas:

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    June 2016
    US
  3. Dishwashing Products - US - May 2016

    "Practically every US home has dishwashing products. However, being such a universal product category means it can be difficult to drive growth. While dishwashing liquid has been able to increase sales in recent years through innovations such as scented formulas, dishwasher detergent has found it ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    May 2016
    US
  4. Hispanics and Cleaning the House - US - April 2016

    "Hispanics’ expenditures on household cleaning products have grown modestly as a result of Hispanics’ attention toward value and a gradually diminishing sense of urgency for keeping their homes spotlessly clean as they become more acculturated and adopt a more casual attitude toward household ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    April 2016
    US
  5. American Lifestyles - US - April 2016

    “Even though an improved economy has left Americans with a little extra money in their pockets, some are still struggling to find a balanced approach to spending. In an attempt to spend prudently while still enjoying whatever extra they have, consumers are meeting their financial obligations by ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    April 2016
    US
  6. Lawn and Garden Products - US - April 2016

    The lawn and garden products market is on the rise in an improving economy as more consumers engage in discretionary projects to improve their outdoor living space. In addition, consumers are viewing lawn and garden care as an enjoyable activity with benefits rather than a chore. While a stable ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    April 2016
    US
  7. Residential Flooring - US - March 2016

    "Things continue to look up for the residential flooring market, as a solid housing market and growing consumer confidence create conditions for increased spending on home renovations. The market has seen steady growth since 2011, but pent-up demand for home improvements remains and will help to ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    March 2016
    US
  8. Air Care - US - March 2016

    "After struggling in recent years, the air care market posted stronger gains in 2015 reflected in growth across all segments. Opportunities exist to engage adults by expanding claims beyond scent, focusing on natural or environmentally friendly options as well as health and wellness benefits. A ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    March 2016
    US
  9. Major Household Appliances - US - February 2016

    "Bolstered by improvement in the overall economy, sales of most types of major appliances stabilized after the end of the recession in 2009 and then started to gain ground in 2013 with further improvement in the housing and home renovation markets. Opportunities to help to accelerate sales further ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    February 2016
    US
  10. Household Paper Products - US - February 2016

    "The mature household paper products market has experienced flat sales in recent years. Still, while consumers continue to take a value-driven approach to shopping for household paper products, they place importance on product quality and are interested in products that allow them to streamline ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    February 2016
    US
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