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Household and Home Market Research

Mintel’s household/house and home market research reports provide a comprehensive and extensive overview of the marketplace including information on the household/house and home market size and household/house and home market share.


Mintel’s household/house and home industry reports can help you gain further insight into the household/house and home market trends and gain valuable household/house and home consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute household/house and home industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Grilling and Barbecuing - US - July 2016

    "Grill ownership is strong and positive sales are expected through 2021. Gas format grills are most popular in full-size units, whereas portable units are most popular in charcoal format. Consumer sentiment toward grills differs by generation, in which younger adults enjoy grilling to socialize ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    July 2016
    US
  2. Furniture Retailing - US - July 2016

    "Nearly three quarters of purchases are conducted in the store where shoppers can personally experience products. However, growth is coming from online despite many consumers remaining reluctant to buy furniture using this method."

    - Diana Smith, Senior Research Analyst - Retail & Apparel

    This ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    July 2016
    US
  3. Patio and Outdoor Living - US - July 2016

    "The patio and outdoor living market continues to steadily gain momentum parallel to the improving economy and housing market. While the majority of Americans have some form of outdoor space, living situation and household income determine what purchases and enhancements can be made. Further ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    July 2016
    US
  4. Cleaning the House - US - June 2016

    "Cleaning the house may not be something everyone looks forward to, but it remains an essential regular task, with consumers spending an average of more than four and a half hours on housecleaning every week. Understanding consumer attitudes and behaviors regarding cleaning the house is essential ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    June 2016
    US
  5. Shopping for Home Décor - US - June 2016

    Home décor is a $38+ billion industry, according to 2015 consumer expenditure data, and is forecasted for continued growth through 2021 when sales should reach $45.8 billion, 19% above this year’s estimates. Most purchasing occurs in-store, but growth is coming from online channels as more and ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    June 2016
    US
  6. Cookware - US - June 2016

    "The cookware market continues to experience slow growth, benefiting from continued consumer interest in cooking or baking at-home and a variety of innovative cookware features that simplify cooking and cleanup."

    - Rebecca Cullen, Consumer Research Analyst

    This report looks at the following areas:

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    June 2016
    US
  7. Dishwashing Products - US - May 2016

    "Practically every US home has dishwashing products. However, being such a universal product category means it can be difficult to drive growth. While dishwashing liquid has been able to increase sales in recent years through innovations such as scented formulas, dishwasher detergent has found it ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    May 2016
    US
  8. Hispanics and Cleaning the House - US - April 2016

    "Hispanics’ expenditures on household cleaning products have grown modestly as a result of Hispanics’ attention toward value and a gradually diminishing sense of urgency for keeping their homes spotlessly clean as they become more acculturated and adopt a more casual attitude toward household ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    April 2016
    US
  9. American Lifestyles - US - April 2016

    “Even though an improved economy has left Americans with a little extra money in their pockets, some are still struggling to find a balanced approach to spending. In an attempt to spend prudently while still enjoying whatever extra they have, consumers are meeting their financial obligations by ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    April 2016
    US
  10. Lawn and Garden Products - US - April 2016

    The lawn and garden products market is on the rise in an improving economy as more consumers engage in discretionary projects to improve their outdoor living space. In addition, consumers are viewing lawn and garden care as an enjoyable activity with benefits rather than a chore. While a stable ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    April 2016
    US
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