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Household and Home Market Research

Mintel’s household/house and home market research reports provide a comprehensive and extensive overview of the marketplace including information on the household/house and home market size and household/house and home market share.


Mintel’s household/house and home industry reports can help you gain further insight into the household/house and home market trends and gain valuable household/house and home consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute household/house and home industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Household Paper Products - US - February 2016

    "The mature household paper products market has experienced flat sales in recent years. Still, while consumers continue to take a value-driven approach to shopping for household paper products, they place importance on product quality and are interested in products that allow them to streamline ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    February 2016
    US
  2. Household Care Packaging Trends - US - January 2016

    "In highly competitive, mature household care product categories, where sales increases must come at the expense of a competitor, packaging is as important as the product itself as a means of delivering value to consumers. Household care product packaging can do much more than just hold and ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    January 2016
    US
  3. The Budget Shopper - US - December 2015

    "Several years after the recession, the economy is stronger, and people are beginning to work, to buy and to live more freely again. Unfortunately for retailers looking to make a profit, consumers’ expectations for fair prices have not waned."

    - Diana Smith, Senior Research Analyst - Retail & Apparel

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    December 2015
    US
  4. Small Kitchen Appliances - US - December 2015

    The small kitchen appliance market has seen solid growth from 2010 to 2015, driven by lifestyle motivations, such as interest in healthier living and at-home cooking, as well as product innovations. Replacement continues to be the top purchase motivator, but interest in new features, such as ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    December 2015
    US
  5. Household Surface Cleaners - US - November 2015

    "The mature household surface cleaner market has experienced only modest growth in recent years. Still, while consumers continue to take a budget-conscious approach to shopping for household surface cleaners, they place importance on housecleaning and are as interested as ever in products that ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    November 2015
    US
  6. Black Consumers and Shopping for Groceries - US - November 2015

    "Currently estimated at about $61 billion, Black expenditures on groceries (including food and drink, general merchandise, and health and beauty items) have been increasing since coming off the 2007-09 recession, though growth from 2012-15 has been moderate."

    - Tonya Roberts, Multicultural Analyst

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    November 2015
    US
  7. Water Filtration - US - November 2015

    From 2010-15, US retail sales of water filtration products have fallen nearly 1%, reaching an estimated $807 million in 2015. While sales in the water filtration device segment showed modest growth from 2013-15, sales in the water filter segment dropped sharply. The availability of acceptable tap ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    November 2015
    US
  8. Vacuum Cleaners - US - October 2015

    "There’s an opportunity to make traditional vacuums even more versatile and maneuverable. While cleaning power is as important as ever, improving the vacuuming experience may have an even greater impact on the market."

    - John Owen, Senior Analyst, Household

    This report covers the following areas:

    • A ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    October 2015
    US
  9. Pest Control and Repellents - US - October 2015

    "Warmer weather trends mean higher pest activity and incidence of pest-borne diseases. While consumer concern about pest-borne disease is relatively low, increased incidence of West Nile Virus, Lyme disease, and other diseases could mean greater concern if warmer weather patterns persist. Family ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    October 2015
    US
  10. DIY Home Improvement and Maintenance - US - September 2015

    The DIY home renovation market is on the rise in an improving economy as more consumers engage in discretionary projects to fix up their homes. Prospects for continued growth look good as the emerging generation of new DIYers engages in projects that allow them to add a personal touch to their ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    September 2015
    US
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