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Household and Home Market Research

Mintel’s household/house and home market research reports provide a comprehensive and extensive overview of the marketplace including information on the household/house and home market size and household/house and home market share.


Mintel’s household/house and home industry reports can help you gain further insight into the household/house and home market trends and gain valuable household/house and home consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute household/house and home industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Cleaning the House - US - June 2015

    "The amount of average time adults spend cleaning the house in a typical week confirms an ongoing opportunity for household cleaning products that help save time and effort."

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    June 2015
    US
  2. Dishwashing Products - US - May 2015

    "While dishwashing product sales have outpaced those of most other household care product categories in recent years, category growth slowed in 2014, indicating that price competition has grown more intense. Accelerating sales growth beyond this modest pace may require more compelling new product ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    May 2015
    US
  3. Residential Flooring - US - April 2015

    "An improving economy and a strengthening home renovation market have helped the residential flooring market notch steady gains since 2010. Looking ahead, further improvement in the broader economy should help drive continued growth."

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    April 2015
    US
  4. Shopping for Major Appliances - US - March 2015

    "Low prices remain an essential part of the major appliance shopping process, but a variety of other factors come into play as well and provide retailers with opportunities to set themselves apart."

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    March 2015
    US
  5. Air Care - US - March 2015

    “To help encourage growth, market players must combat cannibalization within the category by promoting complementing suites of products for greater efficacy, focus on improving the multifunctional capabilities of air care products.”

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    March 2015
    US
  6. Grilling and Barbecuing - US - March 2015

    “Most consumers see grills as cooking tools akin to kitchen appliances, but do not always think grills are worth the cost. Companies that want to counteract this perception, increase brand loyalty, and increase sales must position grills as useful tools that offer a unique cooking experience.”

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    March 2015
    US
  7. Household Paper Products - US - February 2015

    “While a budget-conscious mindset among household paper product purchasers has kept sales growth in check, opportunities exist for brands and retailers to offer value in the form of superior quality, added benefits, and new use occasions.”

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    February 2015
    US
  8. Household Care Packaging Trends - US - January 2015

    "Household care product packaging can do much more than just hold and dispense the product. Innovative packaging features can become an important part of the usage experience and a way for brands to set themselves apart."

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    January 2015
    US
  9. Arts and Crafts Consumer - US - January 2015

    “The abundance of online communities available to support craft inspiration and instruction has opened new doors for novices and experts interested in crafting. Digital platforms have given marketers fresh insights into the wants and needs of the target crafting audience.''

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    January 2015
    US
  10. Food Storage and Trash Bags - US - January 2015

    “Market players could generate sales by developing and launching innovative new food storage and trash bag products, putting a stronger emphasis on consumers’ use of food storage products away from the home."

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    January 2015
    US
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