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Household and Home Market Research

Mintel’s household/house and home market research reports provide a comprehensive and extensive overview of the marketplace including information on the household/house and home market size and household/house and home market share.


Mintel’s household/house and home industry reports can help you gain further insight into the household/house and home market trends and gain valuable household/house and home consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute household/house and home industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Air Fresheners - US - December 2009

    Like others, the market for air fresheners has seen sales reverse from the growth trend experienced prior to 2008. The economic recession has created a challenge to manufacturers as consumers cut back on spending on non-essentials including air fresheners. Opportunities for growth as the economy ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    December 2009
    US
  2. Vacuum Cleaners - US - November 2009

    The $2.4 billion vacuum market is a mature market that has seen inflation-adjusted sales fall from 2004-2009. While pressure from low cost imports and the shift towards hard-surface flooring have limited growth in the market, these difficulties have been compounded in 2008 by the recession. ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    November 2009
    US
  3. Stoves, Ranges and Ovens - US - October 2009

    The market for stoves, ranges and ovens has seen inflation-adjusted sales fall from 2004-09, with the steepest losses posted since 2007. The collapse of the real estate market and the decline in housing starts have deeply affected the appliance market, which relies heavily on appliances installed ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    October 2009
    US
  4. Cookware - US - September 2009

    Estimated at $3.0 billion in 2009, the cookware, bakeware and cutlery market has seen sales fall in 2008-2009. Plummeting housing sales and falling consumer confidence have led Americans to cut back on new kitchen products, especially high-end purchases. However, economizing Americans have also ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    September 2009
    US
  5. Candles - US - August 2009

    The US candles market has suffered substantial losses since 2006, as it faces an ongoing recession, soaring materials costs, and poor sales during recent holiday seasons. Mintel predicts that sales will continue to suffer in the current economic atmosphere, but that relief should arrive after ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    August 2009
    US
  6. Dishwasher and Dishwashing Products - US - July 2009

    Estimated at $1.1 billion in 2009, the dishwashing products market has seen slow growth in FDMx sales, translating to a 10% fall from 2004-09 when inflation is taken into account.

    This report hones in on the following issues that drive the dishwashing products market:

    • The impact of the economic ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    July 2009
    US
  7. Home Laundry Products - US - June 2009

    Slow but steady dollar sales growth in the home laundry category came to a halt in 2008, the result of recession-driven economizing and changing attitudes and behaviors in the laundry room. Yet, the slowdown has not affected all segments equally, and as shoppers reconsider brand selection, winners ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    June 2009
    US
  8. Surface Cleaners - US - June 2009

    Estimated at $1.5 billion in 2008, the household surface cleaners market has seen sales fall from 2003-08. This is largely due to broader trends such as more consumers taking a more relaxed approach to cleaning than in the past.

    This report hones in on the following issues that drive the surface ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    June 2009
    US
  9. Smart House - US - April 2009

    This report explores the market for smart home products. To date, many consumers have only dabbled with smart home products. Although they may have established a wired or wireless home network, utilized Windows Media Server or Apple Airport Express to play music or media over a network on another ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    April 2009
    US
  10. Market Re-forecasts: Household - US - April 2009

    Mintel has undertaken some bold initiatives that provide crucial insight into current market conditions and approaches to a range of markets moving forward. Most dramatically, Mintel conducted an exhaustive re-evaluation of consumer market forecasts of our reports.

    What this means is that you can ...

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    US $4,019.10 (Excl.Tax)
    Consumer Report
    April 2009
    US
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