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Household and Home Market Research

Mintel’s household/house and home market research reports provide a comprehensive and extensive overview of the marketplace including information on the household/house and home market size and household/house and home market share.


Mintel’s household/house and home industry reports can help you gain further insight into the household/house and home market trends and gain valuable household/house and home consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute household/house and home industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Refrigerators, Freezers and Dishwashers - US - November 2010

    The market for refrigerators, freezers and dishwashers has seen inflation-adjusted sales fall 4.2% from 2008-2010 as the collapse of the housing market, low consumer confidence and the stagnant renovation market have driven down demand. In 2010, the government Cash for Appliances program did ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    November 2010
    US
  2. Air Fresheners - US - November 2010

    Sales of air fresheners are on the decline, and Mintel finds that this downward trend is not solely the result of the economic downturn. Air care products outside of the freshener market are becoming increasingly competitive, in addition to widespread negative perceptions among consumers about the ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    November 2010
    US
  3. Hispanics and Household Products - US - October 2010

    As the largest minority group in the U.S., Hispanics purchasing power is expected to exceed $1.2 trillion by 2012, and their expenditures on household products are ever growing. While the overall U.S. population is spending less on household products than they did 5 years ago, Hispanics’ ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    October 2010
    US
  4. Household Paper Products - US - October 2010

    The $13.6 million household paper market, including toilet paper, paper towels, tissues, napkins and towelettes, has seen sales drop in 2009 and 2010 as consumers seek to further economize, and dollar sales erode through private label competition in a mature market. This report analyzes these and ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    October 2010
    US
  5. Residential Flooring - US - August 2010

    Flooring market sales fell from 2006-10 as the collapse of the housing market and wider recession drove down demand. Consumers have held off on floor replacements, set aside major renovations and traded down to less expensive products. The result is an extremely competitive landscape that ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    August 2010
    US
  6. Candles - US - August 2010

    As noted in Mintel’s Candles—U.S., August 2009, sales of candles declined steadily and significantly between 2006 and 2009, as recession gripped the nation and the category faced stiff competition from various air care categories. However, while the market still faces significant challenges, there ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    August 2010
    US
  7. Washers and Dryers - US - August 2010

    The market for washers and dryers saw shipments fall from 2007-09 as the collapse of the housing market and slumping consumer confidence drove demand down. There have however been tentative signs of recovery in 2010 and there is certainly pent-up demand building. This report examines the impact of ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    August 2010
    US
  8. Household Cleaning: The Market - US - June 2010

    This report examines the mature household cleaners market, which has seen sales slide at FDMx during 2004-09 and has been especially hard-hit by the broader downturn since 2007. It probes overall sales trends for the period 2004-09, including in-depth analysis of trends in five major segments. It ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    June 2010
    US
  9. Lawn and Garden Products and Services - US - June 2010

    In this report, Mintel takes a look at the almost $58 billion Lawn and Garden products and services market, which has seen a boom in fortunes over the last several years, as consumers have turned to gardening as a way to economize on produce – and as a relatively inexpensive way to beautify the ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    June 2010
    US
  10. Household Cleaning Products: The Consumer - US - May 2010

    This report analyzes exclusive, up-to-date consumer research to examine usage, attitudes and purchasing behavior relative to household cleaners including wipes, surface sprays, all-purpose cleaners and a range of more specialized cleaning products. It includes trended data to show how consumer ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    May 2010
    US
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