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Household and Home Market Research

Mintel’s household/house and home market research reports provide a comprehensive and extensive overview of the marketplace including information on the household/house and home market size and household/house and home market share.


Mintel’s household/house and home industry reports can help you gain further insight into the household/house and home market trends and gain valuable household/house and home consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute household/house and home industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Small Kitchen Appliances - US - December 2011

    The small kitchen appliances (SKAs) market has shown growth despite the economic downturn, likely driven by consumers cooking more at home and paring back on coffee shop purchases. This report probes opportunities for sustained growth as an improved economic outlook may start leading consumers ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    December 2011
    US
  2. Air Fresheners - US - November 2011

    Sales of air fresheners are on the decline, and Mintel finds that this downward trend is not solely the result of the economic downturn, with air care products outside of the freshener market becoming increasingly competitive, and widespread negative perceptions among consumers about the product ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    November 2011
    US
  3. Baby Boomers Across Seven Categories - US - October 2011

    Companies must have a clear understanding of the Baby Boomer demographic in order to market products and serve their needs better. Mintel has compiled information from multiple Oxygen reports and Mintel Inspire to give you a holistic view of today’s Baby Boomer consumer.

    This report provides ...

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    US $2,000.00 (Excl.Tax)
    Consumer Report
    October 2011
    US
  4. Home Furniture - US - October 2011

    The effects of the recession and the negative impact on the U.S. housing market caused home furniture sales to decline significantly in 2008 and 2009 (the primary recession years) with many consumers postponing furniture purchases. A rebound was seen in this sector with growth in 2010 and 2011 due ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    October 2011
    US
  5. Pet Food - US - August 2011

    Mintel estimates that total U.S. sales of pet food will reach $18.1 billion in 2011, representing a 15% gain since 2006. On an inflation-adjusted basis, sales are up 4%. The category’s modest but steady growth is the net result of increased interest in premium-priced, nutrition-focused pet food ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    August 2011
    US
  6. Cookware - US - August 2011

    This research report looks at the cookware market in the US and identifies the market share and market size, whilst providing an overview of the current market drivers. In addition it also provides an in-depth analysis of the current opportunities in the cookware market given the consumer ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    August 2011
    US
  7. Candles - US - August 2011

    Continuing the downward trend in FDMx sales that has been ongoing since the onset of the recession in December 2007, FDMx sales of candles declined 4.1% in 2010 and are expected to fall another 4.5% in 2011, at which point sales are expected to reach $622 million. Mintel anticipates that 2011 ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    August 2011
    US
  8. Vacuums - US - July 2011

    This market report looks at the vacuum cleaner industry in the US. The research explores what is affecting current sales growth and what the current trends in the flooring mean for the market – could these be translated into key drivers?

    The vaccum cleaner market report analyzes exclusive, ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    July 2011
    US
  9. Residential Flooring - US - July 2011

    Category sales of flooring products fell from $22.6 billion in 2006, to $19.6 billion in 2008, to an estimated $16.3 billion in 2011. A number of factors are responsible for the decline. This report looks at the flooring and carpet market in the US and provides a unique overview of the market size ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    July 2011
    US
  10. Home Laundry Products - US - June 2011

    This research report looks at the home laundry products market in the US andprobes the lingering effects of the recession on consumer attitudes, usage, and purchasing of laundry products. It also examines how other drivers ranging from demographic shifts to green living trends will shape the ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    June 2011
    US
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