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Household and Home Market Research

Mintel’s household/house and home market research reports provide a comprehensive and extensive overview of the marketplace including information on the household/house and home market size and household/house and home market share.


Mintel’s household/house and home industry reports can help you gain further insight into the household/house and home market trends and gain valuable household/house and home consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute household/house and home industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Household Surface Cleaners - US - December 2012

    “While an economizing mindset sets the tone for much of the category, surface cleaner purchasers are motivated by more than just price. Surface cleaners that facilitate quick and easy cleanups continue to gain in popularity as do products offering fresh approaches to tough cleaning problems. In ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    December 2012
    US
  2. Hispanics and Household Products - US - November 2012

    “The likelihood of Hispanic consumers purchasing various types of household products and their attitudes toward these products are among the key issues discussed in this report. Hispanics seek dependability and trust when buying household products, and having past experience with an item is the ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    November 2012
    US
  3. Air Treatment - US - November 2012

    “The size of the air treatment appliance market can fluctuate from year to year based on the weather, the economy, or other external factors. In spite of post-recession gains, however, overall category sales have yet to reach their 2007 level. In order to sustain faster growth, marketers will need ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    November 2012
    US
  4. Water Filtration - US - November 2012

    “The water filtration market can expect to see growth in the next few years due to the cost, health, and environmental benefits that consumers associate with this market. However, the market faces strong competition from bottled water and tap water. Water filtration companies should look to how to ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    November 2012
    US
  5. Private Label Trends in Household Cleaning Products - US - October 2012

    “The deepening of the 2007-09 recession helped drive strong increases in private label market share in nearly every household product category and segment. However, while consumers remain as budget conscious as ever in a tepid economic recovery, household product store brands collectively have ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    October 2012
    US
  6. Pest Control Products and Services - US - October 2012

    “Pest control companies and brands can expect to see growth in the next few years as this category of products and services is viewed as a necessary expenditure. However, the market is highly saturated and new product innovation is challenging. Pest control products and services may need to ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    October 2012
    US
  7. Home Laundry Product Market - US - September 2012

    An economizing mindset continues to weigh heavily on the home laundry market, resulting in a 3% sales decline between 2007 and 2012. In spite of the downward sales trend, consumer interest and engagement remains strong in the $9 billion category. Considerable opportunities exist for brands that ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    September 2012
    US
  8. US Air Freshener Market - September 2012

    Air freshener sales have been declining over the last few years as a result of macroeconomic conditions that have caused consumers to cut back on their spending, particularly on products such as air fresheners, which are a more discretionary purchase. However, some air freshener brands and product ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    September 2012
    US
  9. Furniture Retailing - US - August 2012

    Total retail sales of furniture reached $67.5 billion in 2011 and are expected to reach $68.8 billion in 2012. The furniture market saw sales decline in 2008-10 as a result of the recession yet is expected to rebound in the near future, growing by 22% between 2012 and 2017.

    This report provides ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    August 2012
    US
  10. Candles - US - August 2012

    Candle sales have been declining over the last few years as a result of macroeconomic conditions that have caused consumers to scrutinize how they spend their dollars and take steps to minimize their spending of discretionary income. However, some candle brands in the FDMx market have posted sales ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    August 2012
    US
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