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Household and Home Market Research

Mintel’s household/house and home market research reports provide a comprehensive and extensive overview of the marketplace including information on the household/house and home market size and household/house and home market share.


Mintel’s household/house and home industry reports can help you gain further insight into the household/house and home market trends and gain valuable household/house and home consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute household/house and home industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Small Kitchen Appliances - US - December 2013

    “To succeed in the marketplace, small kitchen appliances must do more than just save time and effort in the kitchen. Opportunities exist for appliance brands to create new experiences and align with consumer lifestyles. Small kitchen appliances can play an integral role in facilitating culinary ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    December 2013
    US
  2. Household Surface Cleaners - US - November 2013

    “The importance consumers place on cleaning power and disinfection represents an opportunity for brands to help housecleaners achieve the best results in every room of the house and on every surface.”

    – John Owen, Senior Household Analyst

    This report looks at the following areas:

    • Driving sales ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    November 2013
    US
  3. Hispanic Attitudes toward Advertising - US - October 2013

    “The Hispanic population continues to experience growth, primarily due to high birthrates, and this will have a significant impact on the makeup of America. Hispanics will likely experience some tension between coming of age in American society and growing accustomed to the American way of life ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    October 2013
    US
  4. Fabric Care - US - October 2013

    “Declining household penetration is a key issue for fabric care marketers and retailers to address. As multi-benefit laundry detergents grow more popular, fabric care brands must get more creative in proving their value. More specialized products could help to set the category apart.”

    – John Owen, ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    October 2013
    US
  5. Vacuum Cleaners - US - September 2013

    “Offering an improved vacuum cleaning experience – more maneuverable, lighter, quieter – may be as sure a path to increased market share as improved suction power. There are also opportunities to eliminate the experience altogether with robotics and to make vacuuming an essential step in ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    September 2013
    US
  6. Air Fresheners - US - September 2013

    “Air fresheners are widely used in American households and the market is growing and recovering from the recession. However, there are some challenges. Plug-in and battery-operated product sales are struggling, there is growing concern around chemical content that is used in air fresheners, and ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    September 2013
    US
  7. Laundry Detergents and Fabric Softeners - US - August 2013

    This report will help you to uncover opportunities and understand the key issues affecting your market. How? By giving you instant access to analysis and critical recommendations. It will also challenge routine thinking by providing fresh, new perspectives that energizes your thought processes.

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    August 2013
    US
  8. Candles - US - August 2013

    “Candles are widely used and enjoyed in American households. However, this market faces some big challenges. Candle usage frequency needs to increase to reinvigorate sales, private label products present a growing threat to branded products, and some benefits that communicate value to the ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    August 2013
    US
  9. Cookware - US - July 2013

    “The most enthusiastic home cooks, who have both strong interest in cooking from scratch and advanced cooking skills, are a core target for the cookware market and are well-served by top cookware brands and specialty retailers. While marketers can’t ignore this hard-core group, category growth may ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    July 2013
    US
  10. Cleaning the House - US - June 2013

    “Housecleaning is a time-consuming but emotionally satisfying task that consumers view as important not only in making their homes presentable but also in keeping their families healthy. While housecleaners express interest in products that make cleaning faster and more efficient, they are more ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    June 2013
    US
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