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Household and Home Market Research

Mintel’s household/house and home market research reports provide a comprehensive and extensive overview of the marketplace including information on the household/house and home market size and household/house and home market share.


Mintel’s household/house and home industry reports can help you gain further insight into the household/house and home market trends and gain valuable household/house and home consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute household/house and home industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Small Kitchen Appliances - US - December 2014

    “Small kitchen appliances must, first and foremost, make food and beverage preparation faster and easier. However, once this core task is met, a host of other motivations and qualities may drive and shape SKA purchasing. How, where, and why different consumers ultimately select a given SKA is also ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    December 2014
    US
  2. Household Surface Cleaners - US - November 2014

    “While consumers are as time-pressed as ever, housecleaning remains a priority, a task that can provide a sense of accomplishment or play an important role in protecting a family’s heath.”
    – John Owen, Senior Household Analyst

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    November 2014
    US
  3. Water Filtration - US - November 2014

    “Companies will need to address the issue of filter replacement, convince consumers that these products are essential, and better engage Asian, Hispanic, and Black consumers to reinvigorate the category.”
    – Gabriela Elani, Home & Personal Care Analyst

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    November 2014
    US
  4. Ranges, Ovens, Cooktops and Microwaves - US - October 2014

    “While economic factors are lifting the category, manufacturers and retailers can gain competitive advantage by catering to a wide variety of lifestyle needs. Younger adults may see a new cooking appliance as an opportunity to explore new cuisines.” – John Owen, Senior Household Analyst

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    October 2014
    US
  5. Household Cleaning Equipment - US - September 2014

    "While familiar, tried-and-true the cleaning tools form a foundation for the mature household cleaning equipment market, innovation is essential to driving growth or gaining market share. Consumers who do housecleaning are open to new ideas that deliver better results and that make the task itself ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    September 2014
    US
  6. Pest Control and Repellents - US - September 2014

    “Pest control sales are expected to grow steadily in the next few years. However, market players can accelerate category growth by increasing consumers’ use of insect repellents, addressing concerns over chemical content, and by encouraging consumers to be more proactive in how they manage pest ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    September 2014
    US
  7. Home Laundry Products - US - August 2014

    “While overall sales of home laundry products remain weak, opportunities exist in all segments for brands that that tap into the emotional importance that consumers place on getting the job done right.”
    – John Owen, Senior Household Analyst

    This report looks at the following issues:

    • For laundry ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    August 2014
    US
  8. Air Care - US - August 2014

    “Though air care products enjoy a relatively high incidence of use, category sales have fluctuated in recent years and were flat during 2013-14. Consumers approach shopping the category with a cost-savings mindset and this has kept growth tempered. Continued integration of added functional ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    August 2014
    US
  9. Black Consumers Attitudes toward Advertising - US - July 2014

    "Many marketers are shifting their dollars away from the Black consumer segment, while others are moving their initiatives away from traditional to digital. Since Blacks are receptive to advertising and want to see more targeted to them, they are paying attention to which companies demonstrate a ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    July 2014
    US
  10. Washers and Dryers - US - July 2014

    “Bolstered by continued modest improvement in the economy and a strengthening housing market, sales of washers and dryers have turned in solid sales performance since the end of the recession, rising to an estimated $13.1 billion in 2014.”
    - John Owen, Senior Household Analyst

    This report looks at ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    July 2014
    US
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